FAW - Volkswagen SUV's last puzzle is finally on the market. On November 18, FAW-Volkswagen created a game scene of "Dream Tour" in the form of "Metaverse". In the viewer's immersive experience, its new large 5-seat SUV has been officially launched, with a total of 5 models launched, with a price range of 274,900 yuan to 325,900 yuan. The car has attracted much attention since it debuted on August 29 this year. Especially on September 4, the linkage with the "Music Poet" Li Jian's online concert made Lan Xun directly "debut the top stream". Another aspect of the high attention of
is derived from its strategic significance within FAW-Volkswagen. According to the official introduction of FAW-Volkswagen, Lan Xun is the finale of the "SUV Strategy" released by FAW-Volkswagen in 2018, and it is also Volkswagen's last new fuel vehicle model. On the day of the launch of Lanzhang, #Volkswagen's last fuel car was launched # and it went directly to the hot search. FAW Volkswagen 's future product plan has not been announced yet, but the company has made it clear that this will not be the last SUV. FAW-Volkswagen senior executives said that the arrival of the tour is the beginning of FAW-Volkswagen's comprehensive SUV strategy.
Lanzeng is built on the MQB platform, with a body size of 4949*2015*1772mm and a wheelbase of 2980mm. Its body size is slightly smaller than 6/7 seats, and the size is equivalent to the Highlander (length, width and height 4965*1930*1750mm, wheelbase 2850mm, mainly 7-seat models), but in terms of width, height and wheelbase, the Highlander is 85mm, 22mm and 130mm more than the Highlander respectively. In terms of the frequency of use of three-row seats, it is actually sacrificing the comfort of daily use for the short tail demand. Whether within Volkswagen or in the five-seater SUV market, Enzhang is the most "horizontal (wide)" model, and is wider than Guandao , UR-V and other models.
" Big Five-seater "Lanzhang meets the needs and preferences of Chinese consumers for "big SUVs", and also brings a new choice for consumers who pursue space more. This is also another attack by FAW-Volkswagen in the segment.
In addition to space, Lan Xun is also close to the needs of Chinese consumers in terms of styling and intelligence. Lan Xun adopts a hard-core aesthetic design concept. The front grille is decorated with banner-style chrome trim. A through-type light strip extends to both sides of the front, with a luminous logo in the middle, and a hockey rod-shaped chrome strip extending from A-pillar to D-pillar. The high waistline design, two-color suspended roof and X-pillar taillights make you feel full of power. In terms of interior, it adopts a 10.25-inch full LCD instrument + 12-inch central control screen to form a dual-screen design, and a variety of functions are integrated into the central control screen. In addition, Lan Xun is equipped with seat heating/ventilation, Clean Air 3.0 air purification system, AQS air quality automatic control system and other configurations.
Under the independent brand "involvement", the intelligent car machine and L2 assisted driving function have basically become the standard equipment for domestic models with a capacity of more than 150,000 yuan. This is also a point that Chinese consumers are particularly concerned about, but it has always been the "weakness" of joint venture brands of the same level. Lanzhao is equipped with Volkswagen's latest intelligent achievements, supporting Travel Assist full-speed domain driving assistance system, ACC 3.0 advanced adaptive cruise system, Lane Assist lane keeping system, Side Assist lane change assist system, Pre-Crash advanced pre-collision protection system, panoramic visual parking system, multi-functional voice control recognition system, mobile APP remote control, intelligent voice interaction and smart lighting interaction. These functions have been previously installed on several products of the Volkswagen ID. series, and will form the technical base for Volkswagen's intelligent transformation in the future.
While making adjustments to the preferences of Chinese consumers, FAW-Volkswagen still maintains the excellent performance of German power and control in the tour. In terms of power, the entire series is equipped with the power combination of EA888 2.0T engine + DQ501 7-speed wet dual-clutch, which is relatively cost-effective in joint venture models of the same level.The engine it is equipped with provides two options: low power and high power. Among them, the maximum power of the low power engine is 137kW, the maximum torque of is 320N·m; the maximum output power of the high power engine is 162kW, and the maximum output torque of 350N·m. The upgraded DQ501 gearbox can make gear shifts smoother and drive more efficient.
In addition, the 4Motion intelligent four-wheel drive system, Active Control driving mode (providing 7 driving modes such as economical, standard, sporty, personalized, off-road, off-road personalized and snowy) and the front McPherson rear multi-link independent suspension balance the pursuit of a sense of handling and driving.
review In 2018, FAW-Volkswagen released the strategic goal of "5 SUVs in 3 years", and is determined to bring the "successful experience in the sedan market to the SUV field" and launch an innovative combination of punches at the product level. In less than four years, the four products of Tanying, Tange, Tanyue and Lanjing have helped FAW-Volkswagen achieve a breakthrough in SUV products from 0 to 1 million units, creating the fastest record of sales of joint venture brand SUVs exceeding one million units.
