The new generation of Toyota Crown has been officially unveiled. The Toyota Crown family has a high reputation at home and abroad, and is the earliest representative of advanced luxury cars in China. It still has many fans today. Now Crown has changed from a car series to a brand. In addition to this Crown SportCross (Sedan), other derivative models will be launched. The new generation of Crown sedan is the 16th generation of Crown, which has a completely different appearance style from its predecessors. It is the younger generation so far.

In terms of appearance design, the new generation of Crown SportCross has changed the design of the past executive sedan and has taken a cross-border sporty route. There is no sign of the past models in appearance. The front face uses a style similar to the electric car bZ4X. The flat design makes the front face sharper. The slender headlights are integrated into both sides, and the front face is penetrated through the LED light strip , presenting a different three-dimensional feeling.

air intake grille has a very exaggerated design. It uses piano black color as the border and is combined with the chrome decoration below. It is fierce and has the temperament of a luxury car, but it is also a little too vigorous, and it lacks the dignity and calmness of the past.

In terms of body size, the length, width and height of 4930/1840/1540mm is not too exaggerated, and the wheelbase length of 2850mm is also relatively normal in this level. However, due to the change in the driving form, I believe that the space performance will be better. The traditional look of the crossover is not over-displayed on the side. The styling of the hatchback looks more relaxed from the side, and the twist of the tailgate is just right. The black protection on the wheel arch is not very exaggerated, and it matches the two-color body just right, with only high ground clearance to remind you of its cross-border attributes.

The rear of the car is the most thoughtful angle in the whole car. The two-color body contrast is stronger, making the rear feel less monotonous. Combined with the through-type taillight design, it greatly enhances the futuristic sense. The tailgate has a ducktail design, which can further improve the aerodynamic level of the vehicle, and the silver trim below also echoes the front face. The interior design of

is relatively more rational. The simple and symmetrical layout gives the interior a clean first impression. The central control screen is similar to the design of a dual dashboard. The screen extends from the dashboard to the outside and connects to a whole. In addition to using a large amount of leather and soft materials, it also adds a metal texture embellishment, which is more in line with the current standards for luxury car interiors.

LCD instrument panel also has a variety of different display effects, and the corresponding display status can be adjusted according to different driving modes. This is considered to be keeping up with the times and is different from the currently flooded dual-screens. Both the functional area and driving area of
are traditionally processed. The embedded key air conditioning panel has excellent texture, which not only retains the intuitive operation advantages of physical keys, but also conforms to the technological atmosphere of the interior.

electronic gear handle is a relatively common shape and integrates various driving functions. The vertically placed mobile phone wireless charging device can better utilize the space and its practicality is also guaranteed.

The new generation of Toyota Crown SportCross will adopt a hybrid system. The basic version is equipped with the 2.5L hybrid system that is common among domestic models. The comprehensive maximum power is 245 horsepower. The maximum power of the 2.4T hybrid model reaches 350 horsepower. It will be matched with a 6-speed automatic transmission. The acceleration time of 100 kilometers is expected to be within 6 seconds. It is equipped with an electronic four-wheel drive system, which will have stronger sportiness performance.

Summary
The change of the new generation of Crown SportCross has undoubtedly caused great controversy. It abandoned the traditional image of luxury sedans in the past and transformed into a crossover series. In addition to courage, it also indicates the overall direction of the market. After a long time in China, Crown established a reputation during the imported cars, and in its subsequent development, it spent a period of glorious time as a domestic one.But as more and more luxury brands are produced domestically, lowering prices will have a lot of impact on Crown. Coupled with a series of problems such as updates in its own product, the domestic version of Crown cannot be considered successful at the end of 's life cycle .

The shrinking of the traditional sedan market is still the case in the overseas market. Even in the Japanese local market, rear-wheel drive luxury sedans like Crown are not easy to live. This generation of models has been modified since 2014, which also proves the fact that the traditional sedan market has declined. New cars obviously pay more attention to the performance of overseas markets. As the main sales market for Toyota , North America is obviously more popular with crossover models than traditional sedans. Many American brands have also suspended their sedan business one after another, focusing on the development of SUV models. Crown's transformation is also in line with the current needs of consumers to a certain extent.

For the domestic market, the new generation of Crown SportCross will return as an import and be introduced through the FAW Toyota channel. The power system currently equipped with Crown has relatively advantages in import tariffs. Coupled with the performance and economic performance of the hybrid system, its actual product performance is also worth looking forward to. What do you think about the changes to the new crown?