This is a very objective article, please watch it rationally.
2021 data shows that our per capita disposable income is about 35,000, of which the per capita disposable income of urban residents is about 47,000, and the disposable income of rural residents is about 19,000. The overall median of
is about 30,000.
linkage analysis. Another previous survey result was: families who can afford more than 20% of passenger cars account for only about 20%. When we think about the per capita disposable income, we can suddenly realize one thing.
The story of Douyin per capita BBA only exists on the Internet after all. The local tycoons in Beijing, Shanghai, Guangzhou and Shenzhen are not everywhere. There are many people who can’t afford to drive cars in the fourth and fifth-tier cities in Henan, the northern Shaanxi Plateau and the Qinghai-Tibet Plateau.
From our daily consumption, when the per capita disposable income is only more than 30,000 yuan, buying a car itself is a very luxurious thing.
On the one hand, just by swiping a card to buy a car, you have to pay a lot of financial resources, and the maintenance of a car after buying a car is even more of a capital. Taking an ordinary 100,000 family car as an example, you need to pay at least tens of thousands of budgets to maintain a car every year.
On the other hand, our lives should not only revolve around cars. The clothing, food, housing and spiritual world all require expenses to drive them. Based on the fact that most consumers themselves do not have much disposable income per capita, the cost of buying a car should be compressed.
The main sales position of China's passenger cars is in the 100,000 level. Whether it is a Chinese brand or a joint venture brand, this market is regarded as the core development area. The fundamental reason is that the research behind it shows that only this market can cultivate a huge market share. For brands, the 100,000 level market is a hotbed for brand incubation.
.1 million yuan Lavida and H6 are the most realistic consumption level in this era.
The Porsche, Maserati, and Ferrari you see on the Internet are all fantasies, and they are all examples of people using traffic to deceive rational thinking. Take a step back and look at the global market. Not everyone can afford BBA and Porsche models.
From the perspective of daily use, the 100,000-level product can actually meet daily travel needs.
For example, the large space, safety and configuration performance of Haval H6, a low-end model can meet daily travel needs. If you want to advance, you can choose a model with larger size, better brand and more complex technology, such as Accord. The advantages of the hybrid system and more reliable product stability can indeed attract more consumers.
But my suggestion stops at most at 200,000 products. If you can afford an Accord, then congratulations to more than 80% of your families, and their consumption capacity is already very strong when buying a car.
Let’s take a step back and see that family cars worth 200,000 yuan, whether domestic or joint ventures, have achieved very good space, technology, comfort and safety. The core of not recommending buying products worth 200,000 yuan is that they have begun to sell premium capabilities. The meaning of the existence of models such as
3 series and C-class is no longer to improve the quality of life, but to be more full in the spirit of using the car, which is completely unnecessary for working-class and ordinary consumers.
After all, products such as working class and BBA are not equivalent to consumption. Seeing BBA everywhere in Beijing does not mean that small counties in the southwest are also BBAs everywhere. People’s joys and sorrows are not the same, and their incomes are even more inconsistent.
For working people, use the budget to buy cars reasonably, buy only the best ones in the budget, and control your own list of car buying. If possible, I suggest that your car buying budget be reduced from 200,000 to 150,000, or even to 100,000 or 80,000.
The car itself is a negative asset. The depreciation speed, insurance and maintenance will hollow out the wallet every year. The more expensive the car, the faster it will hollow out. So we have to say that consumption should not only be rational, but also match.
