Starting from October this year, the temporary property rights system of the used car industry and the relaxation of annual automobile inspections. In addition, the four major policies, including the previous cancellation of the National Five restrictions on relocation and the restrictions on car dealers trading used cars in their personal names, will be implemented in the 2022 policy combination. Especially since August, the National Five-Year Relocation Relocation Policy has been implemented nationwide, and the national circulation of used cars has been taken over in three months.
Online off-site transactions are up to 3300 kilometers
domestic well-known second-hand car trading platform Guazi Used Car . Through big data monitoring, it was found that in online second-hand car transactions, off-site transactions (the origin and delivery location are not the same city) have climbed from 35% of the previous month to more than 85% of the current level, becoming the absolute mainstream.
Guazi Second-hand big data shows that the proportion of off-site transactions has climbed from an average of 35% in the first three months of August to an average of more than 85% in the three months since August, an increase of more than 1.4 times.
In the online off-site transactions from August to October 2022, 93% of the transaction sources did not have the same car source of the same age at the delivery location. The off-site transfer greatly solved the problem of no local consumers' favorite car source. Another 7% of the delivery sites have the same car source, and about half of the off-site car sources have price advantages over local car sources.
From the perspective of circulation distance, in the past three months, the average logistics distance of Guazi used cars for off-site transactions has been more than 800 kilometers, an increase of nearly 9% over the same period last year. The farthest distance is that Honda CR-V is sold from Shenzhen to Daqing in the north, with a logistics distance of more than 3,300 kilometers.
in online off-site transactions from August to October 2022, the average transaction price was 101,000, compared with the same period last year, the average price of purchasing the same car series and the same age was 118,000. In other words, in the past three months, in the context of the formation of the used car market, consumers have saved more than 16,000 yuan in average to buy a used car, and the cost reduction is more than 14%.
At the same time, the time period for online transactions of used cars is also shortening. In online off-site transactions from August to October 2022, the average turnover days were 51.7 days, compared with 58.6 days in the same period last year, a year-on-year shortening of about 12%. The specific turnover efficiency of the industry has been greatly improved by about one week.
Among them, 63% sold within 30 days accounted for 63%, 15.4% sold within 1 to 2 months, and 6.2% sold within 2 to 3 months; 90 days accounted for about 85%. Compared with the same period last year, the overall average sales days have been shortened and transactions have accelerated.
During this period, the fastest one was a Honda Lingpai from Nanchang . It was hung on the Internet for 2 and a half minutes and was ordered by Qingyuan consumers, more than 700 kilometers away.
Online car selection is in line with the young consumption method
Changsha citizen Tang Xiangdong, who has just started working, recently wants to buy a used car. Due to time constraints, he chose to watch cars on the online platform. "I don't have that much time to check cars in the second-hand car city. I want to see a few cars. I asked several local stores that I didn't have a satisfactory car, so I simply chose to watch cars online. Anyway, it's very convenient to buy cars from other places now."
Industry insiders pointed out that the proportion of traffic in other places has accelerated, and there are three main reasons.
The first is the policy aspect, and the policy combination of second-hand car industry such as the lifting of the relocation restrictions in various places and the cross-provincial transfer of second-hand car transfers has been implemented. The second is the migration of user consumption habits. Young people prefer convenient and transparent online shopping, select cars, compare prices, and place orders across the entire network. The third is that the second-hand car online platform promotes the leapfrog development of the online used car transaction experience.
Xiaoxiang Morning News reporter Hu Xiong
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