I saw some comments when I was clearing the inventory in the morning, including several questions about Dongfeng Motor .
seems to be curious about the operation of " Dongfeng Group to acquire Dongfeng Motor Co., Ltd.". What does it mean to buy yourself? What is this about fuzzy?
Don’t get me wrong. Although they all start with “ Dongfeng ”, the relationship is very complicated and not a simple affiliation relationship. There is the participation of a joint venture. Let’s take a look at the complex relationship here.
Dongfeng Motor Co., Ltd. has two major shareholders, namely:
- Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng Group)
- Dongfeng Motor Co., Ltd.
Although there are only two words missing, they are two companies. Dongfeng Motor Co., Ltd. holds a shareholder Dongfeng Motor Co., Ltd. and Dongfeng Group also holds shares.
Dongfeng Motor Co., Ltd. (the two words missing shares) also have two major shareholders, namely:
- Dongfeng Group
- Nissan (China) Investment Co., Ltd.
These two major shareholders founded Dongfeng Motor Co., Ltd. at a ratio of 50:50, and Dongfeng Motor Co., Ltd. also holds shares in Dongfeng Motor Co., Ltd., which means that Dongfeng Group and Nissan Motor have a 30% shareholding in Dongfeng Motor Co., Ltd.
is now a matter related to Dongfeng Group's acquisition of 29.9% of the shares of "Dongfeng Motor Co., Ltd.", and may make a voluntary part of the cash offer to acquire 25.1% of the company's shares; after completion, Dongfeng Group holds 55% of the shares of Dongfeng Motor Co., Ltd., and only then did Dongfeng Group truly grasp the company and have control over the company. Now we can understand the significance of Dongfeng Group's acquisition.
Dongfeng Motor Co., Ltd.'s main business is commercial vehicle models, including light trucks, light buses, bus chassis, and new energy logistics vehicles. Among them are the well-known Xiaobawang series, Yufeng bus, etc.; secondly, there are the engines of Dongfeng Cummins , and Nissan light diesel engines. The company's products have a market share of 9.7% in the light commercial vehicle field, and the data is still ideal. However, in 2022, due to multiple factors, the overall environment of the light commercial vehicle market is relatively severe, and the sales of Dongfeng Light Commercial Vehicles have decreased by 35.17% year-on-year; in addition, the implementation of the new regulations for blue brand light truck is imminent, and the shrinking of the light truck market will further affect Dongfeng Motor Co., Ltd.
So Dongfeng Motor Co., Ltd. and Dongfeng Group have changed their requirements, especially in the sinking stage of Nissan Nissan .
Dongfeng Nissan mainly produces passenger models, Zhengzhou Nissan produces light commercial vehicles; among them, Navarra pickup trucks once had good market performance, but after the rise of independent brand pickup trucks led by Great Wall Motor , Nissan pickup trucks' sales performance is getting worse and worse; now the sales support of Zhengzhou Nissan pickup trucks is the Ruiqi series with Dongfeng car logos, and the light customer market has also shown a clear trend of upward Chinese brands.
is even more serious in the passenger car field. X-Trail has become an unpopular car. Sylphy 's sedan sales title has been taken away, and there is no car in the entire brand that can be used; once Sylphy, a sedan with a very high sales share, is unpopular, then it is difficult to predict the ending of Nissan. Dongfeng Motor has shifted its focus to the construction of its own brand, and there may be greater adjustments in the future.
Edit: Tianhe Auto-Auto Science Island
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