October 10, 2022 - Shenzhen , the first domestic Polestar center of the global luxury pure electric high-performance car brand Polestar ( Nasdaq : PSNY), opened grandly in Longhua District, Shenzhen. Polestar takes the South China market as the entrance, introduces a brand new retail concept into consumers' daily travel, providing new contact points to enjoy luxury pure electric car services.
China's first Polestar Center landed in Shenzhen
opening ceremony, the new luxury pure electric supercar Polestar 6 concept car will also appear at the Shenzhen Polestar Center. As the brand's first luxury pure electric supercar, Polestar 6 integrates design, technology and high performance, setting a benchmark for luxury supercars in the era of electrification. The "Polaris 6 LA Concept edition" is the first Polaris 6 model to be booked. It uses "Sky Blue" color scheme, light leather interior and original 21-inch wheels of the Polaris 6 concept car. It has a limited edition of only 500 units worldwide, and 10 seats in China have been booked.
Polestar has a diversified retail network system, including Polestar Space and Polestar Center. Compared with Polestar Space located in the central business district of the city, Polestar Center is located in the suburbs with convenient transportation and easy to reach, covering an area of about 350-450 square meters. It integrates brand display, product tasting, digital interaction, appointment test drive, worry-free car purchase and other functions, and can better undertake the important functions of vehicle delivery. Polestar Center’s vehicle delivery service center will not only provide users with one-stop worry-free services from car purchase to delivery, but also further enhance the brand concept with users as the core.
Shenzhen Longhua Polestar Center Vehicle Delivery Service Center
At the same time, Polestar is committed to bringing consumers a new luxury high-performance pure electric product. In Polestar Center users can also experience Polestar's "Star Care" butler service, focusing on the full life cycle management of from product experience to customer service. For daily maintenance, customers can make an appointment online. In view of the busy work and life situation of modern people, Xingcai also provides an industry-leading three-year free car pick-up service. Customers only need to make an appointment to pick up cars on the door through the Polestar APP, and the service status will be updated and reminded in real time. In response to emergencies such as emergency accidents and vehicle failures, customers can also enjoy 3 years of free road rescue; for scenes where rescue is not allowed to be completed on the same day, Polestar will provide customers with relevant guarantees for continuing their journey, and ensure that car owners have no worries when using the car in multiple scenarios.
Shenzhen Longhua Polestar Center
Polestar has strict selection criteria for Polestar partners who jointly build the network. Shenzhen Sennameichenyue Automobile Sales Service Co., Ltd., which established the cooperation this time, is affiliated to Sime Darby Berhad. It has a development history of more than 100 years and mainly engages in luxury and super luxury car brands.
After being listed on the Nasdaq in the United States in June this year, Polestar has entered a new stage of growth. With the improvement and upgrading of Polestar's retail system in South China market, Polestar's retail network system has been further expanded, allowing the luxury pure electric travel experience to reach more consumers.
