In order to increase sales, dealers often launch various promotional activities to attract traffic to the store. However, some businesses have weak legal awareness and often touch the red line in promotional activities, which is not worth the loss. Qichacha APP shows that recently, Shanghai Aobo Trading Co., Ltd. (hereinafter referred to as Aobo Company) was fined 50,000 yuan by the Shanghai Pudong New District Market Supervision and Administration Bureau for lottery-style sales with a maximum prize of more than 50,000 yuan.
According to the administrative penalty decision of the Shanghai Pudong New District Market Supervision Administration, Aobo Company is an agent of Marco Polo Ceramic Tiles Shanghai area, and is authorized by Marco Polo Holdings Co., Ltd. to be responsible for all publicity and sales of Marco Polo Ceramic Tiles in the Shanghai area. In order to increase product sales, obtain more transaction opportunities, and thus obtain higher returns, Aobo Company launched a promotional activity called "Marco Polo Ceramic Tile Opening Ceremony Direct Store Price of One Million Subsidy Win NIO " in the Marco Polo Ceramic Tile Store in Shanghai from January 1 to March 28 this year. By placing rolling treasures and posting advertisements, it announced to the public that customers who participated in the event would get a lottery opportunity for every 20,000 yuan payment of each household, up to three lottery opportunities, and can draw a 15% down payment subsidy for NIO ES6-455 Sports Rental Edition, a total of 10 cars.
Shanghai Pudong New District Market Supervision and Administration Bureau believes that Aobo Company draws 15% down payment subsidy for NIO ES6-455KM sports rental version in this promotional event, which is a lottery-style prize-winning sales. It was verified that during the event from January 1 to March 28 this year, the sales price of the ES6-455 sports rental version of the NIO 4S store was 271,800 yuan per vehicle. By the end of the event on March 28 this year, 43 stores of Aobo Company participated in the promotion, of which 1 order was sold for more than 40,000 yuan and less than 60,000 yuan, and a total of 5 orders were sold for 60,000 yuan and more than 60,000 yuan, with a total sales amount involved in the case of 376,839 yuan. By July 6 this year, Aobo Company had completed the lottery of 15% down payment subsidy for 10 NIO S6-455KM sports rental versions according to the event plan.
It is reported that the newly revised " Anti-Unfair Competition Law " has been implemented. In March this year, the State Administration for Market Regulation issued the "Several Provisions on Prohibition of Improper Prize Sales", which clearly pointed out that if operators conduct lottery-style prize-winning sales, the maximum amount of the prize shall not exceed 50,000 yuan.
Reporter | Chen Yingting
