sedan field is still the joint venture car occupying a major position. In the past, it was already quite difficult for domestic sedans to exceed tens of thousands of sales. However, the development of independent brands in recent years is obvious to all. More and more popular cars have come into sight, and BYD has been constantly breaking records with its own strength. Qin PLUS has already entered the club with monthly sales of 30,000 yuan, and BYD Han's sales also reached 31,497 units in September, achieving a year-on-year growth of 645%. This is also the first domestic mid-to-large sedan to sell sales of 30,000+. It is almost certain that the sales champion of mid-to-large sedans in September will be Han. And as of the end of September, Han's cumulative sales have exceeded 330,000 vehicles.
As long as you pay a little attention to BYD, consumers must know that the starting price of the Han series has reached 214,800 yuan, and the top-end model has reached 329,800 yuan. The average transaction price of the model exceeds 250,000 yuan, and the price is not cheap. It can be seen that BYD Han did not trade price for volume like in the past, but was recognized by consumers with his real skills.
In the past, when most people bought sedans above 200,000, they undoubtedly thought of some luxury brands such as BBA at the first time. Now, with the new energy track, BYD Han has snatched a large amount of market share from them. In June, July and August, Han's monthly sales exceeded 25,000 units, ranking first in the field of medium and large sedans. The
brand is one factor. Today, BYD has a deep influence in the hearts of the people, reversing the relatively low-end image in the past. In fact, BYD does have a lot of technologies in the new energy field, such as DM-i super hybrid, or blade battery , e-platform 3.0, CTB battery body integration, etc. These technologies have brought real benefits to consumers, and it is also the confidence that BYD can support prices of 200,000 or 300,000 or even higher.
In the situation of increasingly fierce competition, users who have a budget of 200,000 to 300,000 yuan are not limited to their choices, so they are often more picky about products. They must pursue luxury quality, a sense of design, and also smart technology. Compared with fuel vehicles, the new energy vehicles that are currently promoted in the market are actually relatively more advantageous, and in this field, BYD does have a deeper precipitation.
As the model led by the former Audi design director, the interior and exterior design shows grandeur, simple and luxurious, and the workmanship and materials are extremely exquisite. There is no real low-end configuration. The entry-level model can meet the use of most consumers. It is equipped with an L2-level safety driving assistance system, a 15.6-inch large screen, etc. The fuel-efficient and electric version of Han DM-i solves people's fuel anxiety and battery life anxiety, while the EV version is mainly economic, while the high-performance DM-p version sets the image of a performance car benchmark, with a acceleration time of 3.7S in 100, which is comparable to a supercar. Judging from the product strength, is the price of 329,800 yuan expensive? It seems that it is not expensive. So it is understandable that BYD can sell a large amount of 30,000+.
