In the just-passed Mid-Autumn Festival, Chevrolet Red Chalk Plan organized a reunion action for left-behind children in rural areas to help parents working outside return home and spend the Mid-Autumn Festival together, allowing the whole family to enjoy a rare happy time.
is located in Masangpo Village, Foxing Town, Ziyang, Sichuan Province. Xiaofeng and Xiaoxue, the young sisters, woke up in the play, sat in the yard in the morning light, and waited for grandma to comb her hair as usual. Xiaofeng and Xiaoxue, who have lived with their grandfather since childhood, have not seen their parents for a long time. Their longing for their parents is placed in the eyes that look at the entrance of the village from time to time. "I hope my parents can come back to spend more time with me" has become the biggest wish of many left-behind children like Xiaofeng and Xiaoxue.
In fact, as more and more young and middle-aged people leave their hometowns, the problem of left-behind children in rural areas is becoming increasingly prominent. For children, the time to be able to reunite with their parents is only during the Spring Festival, and the COVID-19 pandemic in the past two years has made this problem even more serious. Just this year's Mid-Autumn Festival, driven by the "Chevrolet · Red Chalk Education Plan", some left-behind children finally realized the dream of reunion among the family.
Everyone can be a dreamer
Chevrolet ·Red Chalk Education Plan is no stranger to many young volunteers. This is a short-term rural teaching activity. By organizing well-educated urban white-collar workers to teach in rural areas, the humanistic health quality status of underdeveloped areas is improved. During the teaching process, Chevrolet · red chalk not only brought quality education courses to the children, but also always paid attention to the spiritual problems of these rural children, actively guiding and encouraging children from a spiritual level. While providing help, these volunteers also went through a unique journey of spiritual growth.
As of this year, the Chevrolet Red Chalk Education Program has gone through 16 years. In the past 16 years, the project has joined more than 1,200 volunteers, spanning 29 provinces and municipalities, and traveling to 134 schools, bringing vivid quality education courses to more than 39,000 rural children. It is like a lamp, lighting up the dreams buried in these children's hearts for a long time.
The term "charity" is not unfamiliar to many companies. In addition to increasing brand attention and reputation, it can also convey its own unique brand culture. However, most brands are not willing to deepen their efforts in charity, and Chevrolet is different. Through the Red Chalk Plan, we can see Chevrolet's enthusiasm for charity activities and its original intention. This also laid a solid foundation for Chevrolet to take root in the domestic market.
Written at the end
For individuals, 16 years is a long time, but for a century-old Chevrolet company, 16 years is a short time. Doing charity is not an easy task. charity requires companies to pay real money, rather than simply shouting slogans. Chevrolet did it, and we saw it. We also hope that the Chevrolet Red Chalk Education Program will help more rural children find their love and persevere in their future.
