Southern Network News (Reporter/Xu Fanghua) Before and after the launch of the Versailles C5 "Grasping Hand", thus proving that Dongfeng Citroen's new products and marketing ideas are effective.
Tianyi BEYOND is a new car that Dongfeng Citroen listens to 100% of users’ opinions and “co-creates” with users. In order to avoid customers getting entangled when faced with different configuration choices of models, Tianyi BEYOND is only divided into three models based on different power sources, and their naming is also very interesting: the 1.6T+8AT No Hesitation Edition has a pre-sale price of 157,700, and the 1. The pre-sale price of the 8T+8AT version is RMB 171,700, and the pre-sale price of the PHEV model equipped with a 1.6T engine is RMB 231,700. For the two main-selling fuel versions, configuration options packages ranging from 4,000 yuan to 23,000 yuan, 4 body colors and 2 interiors are provided to meet the personalized needs of customers.
Compared with Lao Tianyi's up to 10 car models, Tianyi BEYOND directly reduces the car models to 3 models, making it easier for customers to choose and reducing decision-making costs. Why is it said that the new Tianyi BEYOND is a car built with 100% customer opinions? Through this test drive we can get a closer look.
Lao Tianyi is described as "cute" by car owners. Although this appearance is considered cute by some female car owners, after all, for most Chinese car owners, the aesthetics dominated by the male perspective, the streamlined appearance, sharp... Angles bring more recognition.
So, I saw this appearance change on Tianyi BEYOND: the shape and outline of the vehicle are outlined with more three-dimensional lines; the sharp LED headlights and daytime running lights are designed separately to form a triangular pattern, and the sharp LED taillights are also Constructed three The angular area; the new oversized "double herringbone" car logo with contrasting black background and silver edge is displayed independently against the high-gloss black grille and chrome highlights; the 18-inch wheels using diamond cutting technology and two-color design create many shadows... …The newly designed appearance becomes sharper and more powerful.
Another very obvious change is the vehicle system, which is jointly developed by Dongfeng , China Unicom, Huawei . In the 10-inch floating high-definition touch display screen that is standard in the entire series, Citroen has built-in intelligence for the first time. The voice interactive entertainment system comes with KuWo music and Himalayan radio. At the same time, the 12.3-inch theater-style LCD digital instrument panel is also standard for the entire series, and can also support OTA cloud upgrades. In terms of
configuration, ADAS advanced driving assistance system, HDC steep slope descent, kick-type induction electric tailgate, smart magic wipers, induction automatic headlights, AR real-view navigation, 360° panoramic parking image + transparent chassis, 15W efficient wireless Charging, ALCANTARA warm and comfortable seat fabrics, etc. are all available.
It is understood that when Tianyi BEYOND debuted, among the Tianyi car owner group, there were not a few old car owners who were attracted by the transparent chassis. Although this feature is not new for independent brands, for those who are used to "falling behind others" For old car owners, it is subversive enough.
It is said that the changes in the appearance, machine and configuration of Tianyi BEYOND are based on the opinions of users and netizens. Compared with the Versailles C5 X, Tianyi BEYOND has a stronger "user co-creation" atmosphere.
Tianyi BEYOND continues the powertrain of the old model, and is still equipped with two turbocharged engines , 1.6THP and 1.8THP. The power parameters also remain the same, the same 125kW (170 horsepower) and 155kW (211 horsepower), and The entire series is matched with an 8-speed manual transmission. The chassis structure is also exactly the same, and the standard PHC (progressive hydraulic cushions) adaptive hydraulic stabilization technology is the core advantage. The
chassis itself is an advantageous project of the French system. Tianyi BEYOND inherits MCS master-level chassis tuning, which can resolve road bumps while providing excellent lateral support when cornering. Furthermore, the fuel version has two fuel wheels. The version adds PHC adaptive hydraulic stabilization technology to provide a smooth feeling like a magic carpet. The plug-in hybrid version's Grip Control enhanced intelligent multi-road condition adaptation system uses the layout characteristics to more fully face outdoor scenes and try to convert all the price differences into Product advantages.
French cars have always been marginalized. One of the key reasons is that French cars have a product image of "beggar's editions below the top specs", as well as the inertia of product development of French cars that are not grounded and not "localized" enough.
Following the Versailles C5 It is more like a bottom-up transformation of Dongfeng Citroen, from products to brands to customer thinking.
From the introduction of Dongfeng Citroen related people, we can know that "Versailles C5 X's 'entry is Versailles' has changed the pricing strategy of French cars, that is, the pricing method that brings benefits and value to customers. Dongfeng Citroen Tianyi BEYOND has continued this pricing method, which is also the case with foreign parties time and time again. The result of communication and negotiation over the past few years. Dongfeng Citroen is slightly inferior in terms of brand influence and premium capabilities, but if you compare it from the configuration, you can find that in the same level of joint venture SUV camp, there are indeed few that can match the configuration of Tianyi BEYOND
Versailles C5 in the first half of 2022. The cumulative sales of The initial total monthly sales target of 5,000+
will be achieved.
