In this year's luxury electric vehicle market, the most dazzling one is undoubtedly the debut of BMW iX. As another electric model under BMW , BMW iX has indeed brought a lot of surprises to everyone. Not only does it have a brand-new appearance The design expresses BMW's new design aesthetics. In addition, BMW iX also has 18 BMW first-time configurations, bringing consumers an unparalleled technological experience. iX is a product that emphasizes both luxury and technology.
The innovative BMW iX, which connects the past and the next, inherits the BMW Group's profound attainments in aesthetics and art, and demonstrates the BMW Way of integrating aesthetics and luxury. At the same time, the innovative BMW iX also inherits the innovative genes of the BMW i brand, applying 30 standard luxury configurations and 18 first-time BMW configurations to bring consumers a car experience that combines luxury and high value.
Different from ordinary BMW models, the exterior design of the innovative BMW iX shows unprecedented tension. The longitudinal kidney grille is made up of countless triangular graphics. The surface is made of polyurethane coating material, which can prevent minor scratches. Self-healing, this technology is applied to BMW models for the first time.
On both sides of the kidney grille are the slimmest and sharpest LED headlights in BMW history, which are highly recognizable when lit at night. The rear LED headlights echo the front headlights and also adopt a slender and flat shape. The ultra-thin headlight design shows the design direction of future BMW models.
Entering the car, the minimalist design style turns the innovative BMW iX into a very modern and luxurious living room. The reduction of physical buttons by 50% makes the operation of the innovative BMW iX more convenient. The olive leaf tanned leather brings excellent texture and creates a comfortable riding atmosphere. Looking up at the roof, BMW's largest panoramic dimmable canopy in history brings a strong sense of space. When the sun shines, the dimmable canopy can change the light transmittance like the portholes of the Boeing 787 Dreamliner and filter out the light. Harmful light.
i Drive center console is made of high-grade wooden materials and is paired with i Drive control knobs decorated with colorful glass, adding an elegant atmosphere to the luxurious living room of the innovative BMW iX. Out of sight, the innovative BMW iX applies "Shy Tech" stealth technology, and the advanced four-zone automatic air conditioning is paired with beautifully designed invisible vents to create a comfortable riding space.
The many luxurious and first-time configurations of the innovative BMW iX can be seen in the determination and confidence of the BMW Group in its electrification transformation, as well as the BMW Group’s sincerity to consumers. At the same time, many cutting-edge configurations make the innovative BMW iX a benchmark model in the luxury large electric SUV segment. Even in the entire luxury car market, its product strength is very strong. In the footsteps of BMW Group's electrification transformation, the innovative BMW iX is just the beginning. There will be more and more pure electric vehicles that combine luxury and high value.
