This year is undoubtedly a difficult year for domestic automobile brands. The severe epidemic prevention situation, rising raw material prices, and the shortage of chips have caused many independent automobile brands to complain. However, as the second half of the year begins, judging from the latest sales in July, Great Wall Motors is obviously not among them. Last month, Great Wall Motors sold 101,920 new cars, a year-on-year increase of 11.32%.
Why is Great Wall Motors so little affected? This is absolutely inseparable from the forest-like ecological system it has built. In this system, the most important thing is to have a complete industrial chain.
During its 32 years of development, Great Wall Motors has accumulated and established a complete automotive industry chain, fully masters the core technology of the power system, has the ability to self-research and produce core components, and can produce automobile manufacturing equipment. To give a very simple example, 3.0T+9AT/HAT is the first high-end powertrain of a Chinese automobile brand, filling a gap in the field of high-end powertrains in China. Not only that, Great Wall Motors also has complete system solutions such as body and chassis, as well as electrical systems, thermal systems, and automotive interiors, which are fully self-developed and self-produced. It is in a leading position among Chinese manufacturers throughout the entire automotive industry chain.
After talking about the most important part of this system, let’s talk about the part that has the most contact with users, which is brand building. In this part, Great Wall Motors implements the development strategy of "based on category innovation, building brands by category" and has formed five major brands: Haval, Wei, Euler, Tank, and Great Wall Pickup. The first new car of the Salon brand is Mecha Dragon will also be launched within the year. At the same time, the joint venture between Beangguang Automobile and BMW Group is also progressing rapidly and orderly, and its rich brands have formed a strong family matrix.
Now, the effect of brand building has been highlighted. In July, Great Wall Motor's sales of models worth more than 200,000 yuan accounted for 15.17%, intelligent models accounted for 88.32%, and models based on the three major technology brands accounted for 75.8%.
Behind the brand matrix is Great Wall Motors' rapid layout and precise positioning in the face of the wave of intelligence and new energy. In the new energy dimension, from pure electric technology to hybrid technology, from perovskite to hydrogen energy, from Honeycomb Energy, Honeycomb Yichuang, to Extreme Light Energy and Weishi Energy, Great Wall Motors has become China's new energy industry chain One of the enterprises with the widest range of layout. In the aspect of intelligence, Great Wall Motors has technology companies behind the brand such as Hao Mo Zhixing, Seiko Automobile, Nobo Auto, and Nuochuang Technology. It has also established the Coffee Intelligent Ecological Alliance.
It is precisely because of the accumulation and layout of brand and technology that Great Wall Motors has formed an entire forest-like ecosystem, and has allowed Great Wall Motors to show full resilience in the face of adversity.
