Off-road vehicles can not only release their nature in the suburbs, but also show their personality and vitality in the city. More and more young consumers jump out of the attribute circle of transportation and drive off-road vehicles into the city, creating a new label for urban trendy off-road vehicles. . As a pioneer and leader in the field of off-road vehicles, Beijing Off-Road has further deepened its exploration and thinking of urban scenes. On July 15, it launched the 2023 BJ40 City Hunter Edition, including the Pioneer Edition, the Knight Two-wheel Drive Edition, and the Knight Rider Edition. The four versions of the four-wheel drive version and the Supreme version have an official guide price range of 159,800 yuan to 189,800 yuan. The new car will "tide" to the city with the strongest quality and comprehensive advancement, leading a new life of urban joy and wild fun.
It is worth noting that the first 2023 BJ40 City Hunter Edition has been pre-ordered! The famous Chinese women's football players Tang Jiali and Ma Jun have taken the lead in becoming the owners of the new BJ40 City Hunter Edition. I believe that with the company of BJ40, the Chinese women's football team will achieve impressive results in the East Asian Cup .
You can be in the city or wild, the strongest quality is just to satisfy the playful heart of being wild
It may be due to human nature, everyone has a heart that loves to be wild, just like humans envy wings, they can fly high in the sky and let birds fly . People in the city yearn for the natural scenery outside the city, but they cannot escape the prosperity of the city. It can be in the city or in the wild. In this aspect, off-roading in Beijing is the most exciting. The first-generation BJ40 City Hunter Edition took the lead in showing off, traveling with many young people to discover more unknowns and excitement. Compared with its first-generation predecessors, the 2023 BJ40 City Hunter has further improved its quality for car use scenarios, and has been comprehensively upgraded in four major dimensions: vision, intelligence, comfort, and driving control, creating "the most powerful car that goes to the city." BJ40".
People say that we are tired of aesthetics now? Then take a look at the unique sea breeze blue. If you are used to black, white, and red car colors, then take a look at the "Sea Breeze Blue" color of the 2023 BJ40 City Hunter. The fresh and healing visual effect seems to make you feel as comfortable as the ocean in the city. In the noisy city Inside, it gives you a sense of refreshment and tranquility; the blue and white color scheme in the interior makes it feel like sitting by the sea and bathing in the sea breeze, even in a high-rise building, refreshing and pleasant. The sea can never be separated from the stars. As the designated vehicle for China's lunar exploration project, the 2023 BJ40 City Hunter is equipped with exclusive lunar exploration logos on the body and steering wheel. You will find that China Aerospace is really close to you.
Who says a tough guy must have a heart of stone? Behind the wildness there must be tenderness. , a hardcore off-road vehicle, and , a rude and tough guy, are often the inherent impression of many people, but Beijing Off-Road wants to tell you that we are warm-hearted. The first-generation BJ40 City Hunter Edition is as quiet as an urban SUV, and the 2023 City Hunter Edition has further evolved the vehicle's NVH performance. The entire vehicle is equipped with high-density carpets and is designed with a sound-blocking solution. The silent effect is improved by 7%, and the idle speed is only is 40.2dB, creating a library-level quiet cabin. Of course, the extreme comfort doesn’t stop there. The new Cooper ATS tires also allow the 2023 City Hunter to run freely with less noise.
A big man has great wisdom. Smart phones, smart homes, and smart cars, intelligence has dominated every aspect of life. If you don’t understand some smart technology, you are embarrassed to be called a person of the Z era. In order to cater to the technological aspirations of young people, the 2023 BJ40 City Hunter will of course also have an addictive car-machine system. This car is equipped with a new car-machine system "Yueye AutoLink" that is deeply integrated with the Tencent ecosystem. With native applications such as "social networking, entertainment, and navigation", it can also realize convenient new experiences such as in-car WeChat, ecological map navigation, ecological mini-programs, and immersive AI voice interaction. It also has a supporting car and machine APP "Yueye Circle". Unlock a richer and smarter car experience.
In terms of professional cross-country ability, Beijing has the best cross-country ability. Beijing Off-Road is the leader in the off-road vehicle market, no one will deny this. Since it is a hardcore off-road model, the 2023 BJ40 City Hunter also inherits Beijing’s strong off-road genes, and its professional off-road performance is further enhanced, allowing users to enjoy more extreme off-road fun.For example, the vehicle's water wading capacity has been increased to 750mm, allowing owners to travel to poetry and distant places more calmly; the lightweight front axle design and all-aluminum alloy shell reduce the weight of the vehicle by 23.7%, making it more energy-saving and environmentally friendly, and the alloy material is lighter than iron in the same period last year. The bearing capacity of the shell material is increased by 12%; the overall design is accordion-shaped, with better heat dissipation and greater adaptability to extreme off-road environments.
From the outdoors to the city, trendy play has become a new label for off-roading.
It is not difficult to find that City Hunter, which is deeply involved in urban scenes, has accurately captured the car needs of urban youth, with appearance, comfort, intelligence, and driving control, from the inside out. In addition, it can be said to be a comprehensive improvement in quality, and "going to the city" is no problem. But when off-road vehicles go to the city, in addition to improving the driving experience, more importantly, they stimulate the fun-loving heart of urban youth and experience the real excitement in the city together!
BJ40, which is very playful, has also been pursuing a trendy life that combines off-roading with urban radius, including in-depth cooperation with camping brands, organizing many camping activities such as thousand-meter-high altitude camping, spring weekends, outdoor parties, etc. Demonstrate more trendy off-road + city gameplay. In addition, diversified ways of playing games, such as the "Knowing Coffee" Cultural Festival and the 100-million-yuan fans plan, have brought more fashionable entertainment methods into urban life. "Trendy" is loved and sought after by young urban groups.
all say that the trendy play method can quickly leverage the minds of young users and achieve resonance with the brand. Beijing Off-Road has done this. Not long ago, Beijing Cross Country created its own fashion brand plan "Beijing Trend to You", driven by the three forces of "visual power, interaction and charisma", to create a confident, self-pleasant, cool and young "senhuo" In this way, we can play with the trend together with users and enjoy the new life of Yueye.
The BJ40 Xinchengxun, which is "capable of city and wild", cruises between cities and mountains and rivers. It can not only cross mountains and seas and view the beautiful scenery of the four seasons and magnificent mountains and rivers; it can also enjoy quality travel life in the city, greatly expanding the life radius of young people. , unlocking a variety of trendy play scenes from outdoors to the city, bringing urban users a more advanced fun and wild life.
Urban New Blue Friends, you can also easily own
. Summer is a good time to play in the city or outdoors. In order to help urban consumer groups have a high-end joyful life, the 2023 BJ40 City Hunter also blew the horn of huge discounts when it was launched, and launched a number of fan benefits to allow the majority of urban consumers to easily enjoy the summer.
Consumers who purchase the 2023 BJ40 City Hunter Edition can enjoy six great value gifts, including a 50% purchase tax subsidy; two years of 0 interest; up to 8,000 yuan replacement subsidy ; 3,000 yuan additional purchase subsidy At the same time, you can enjoy an exclusive gift package of 1,000 yuan when you purchase trendy clothes. If an old Beijing off-road customer introduces a new customer, you can receive 4 basic maintenance sessions as a gift to the old customer, allowing consumers to easily own their ideal urban off-road vehicle.
It is inevitable that off-road vehicles will drive towards the city. Beijing off-roading has become a flag-bearer on roads that can be played in cities or wild places, and the launch of the 2023 BJ40 City Hunter Edition will inevitably touch and attract more young users. They refuse to lie down and release their natural instincts, and will definitely accompany more Cross-country players are heading to the city and traveling to the mountains and seas together.
