Crown , for Toyota , is an "emotional car" that once reaped all the dividends.
If we really want to talk about it, Crown's position in Toyota's car series is "irreplaceable", which is probably the best choice. After fifteen generations of models, the Crown has huge fans in the Chinese market and even the global market. Therefore, even if the Crown has reached the point of discontinuing production, Toyota is still unwilling to give up on it.
Previously, Toyota officially announced that the new generation of Toyota will make its global debut on July 15. Recently, the official images of the new Toyota Crown have also been leaked in advance. Today we might as well take a look.
In terms of appearance, the new car abandons the relatively calm design of the old model and adds elements of a coupe model. The grille has a new design and a blackened mesh structure is used inside, making it look more youthful. However, compared with the old model, the new car lacks a sense of nobility and does not match its usual positioning. After all, Crown's consumer group is mainly middle-aged people, and they may not like such a crossover design.
The side part of the new car also has a strong crossover feel. The fastback body and large-size multi-spoke wheels create the temperament of coupe , which completely breaks away from the business sense of the old model. Turning our attention to the rear of the car, its design matches the style of the entire vehicle, and its sporty feel is also prominent. In terms of size, it is reported that the length, width and height of
are 4930mm/1840mm/1540mm respectively, and the wheelbase is 2850mm. The body length is somewhat compressed compared with the old model, and the riding space is expected to be more compact.
In terms of power, it is understood that the new car is based on the TNGA-K platform and will be available in 2.4T hybrid and 2.5L hybrid versions. The former has a maximum output of 350 horsepower and is equipped with a 6-speed automatic transmission. At the same time, the new car may provide an electric four-wheel drive system.
It is reported that the price of the new car after being introduced into the country will be around 400,000-450,000 yuan. The author feels that the pricing of the new Crown is a bit too confident, because at this price, the Chinese people have a higher recognition of BBA, so it will be more popular in the future. Whether it can be restored to its former glory is obviously still unknown.
is written at the end
To sum up, regarding Toyota’s new Crown, except that it no longer looks like a Crown, everything is good. It is no longer the previous crown. Does the Chinese market really still need it? At this point, what I really want to say is that for car companies like Toyota, the right way is to truly plan and develop new products, rather than racking their brains to squeeze out the IP dividends of existing models. Let me ask you all, what do you think of this car?
