In terms of size, Mazda is considered the smallest Japanese car company.
Compared with the Suzuki , which is already small enough, Mazda only completed 1.25 million new car sales in the global market last year. The largest sales markets are North America, Europe, the ten ASEAN countries, the Chinese market, and Japan.
Among them, the largest sales place has an annual sales volume of 400,000 units.
In fact, Mazda is not a very large company, and due to its single product, Mazda is deeply involved in the automobile industry. Compared with other Japanese companies, not only does its sales volume take a back seat, but the scale of its industrial cluster is also small. Not good enough.
In short, Mazda's market position may only be higher in the eyes of fans.
This year, after the merger of North and South Mazda, sales have gradually stabilized. In June this year, sales exceeded 10,145 new cars. According to this year's sales forecast, 150,000 sales will be an insurmountable mark.
Compared with the peak of more than 310,000 units in 2017, this is significantly reduced by half.
What is completely different from other markets is that China is a market with huge potential. Sales volume in 2021 will easily exceed 20 million, which means that Mazda's domestic market share fell below 1% this year.
At most one person out of 100 will buy Mazda, which is extremely painful for serious Japanese companies.
The reasons for Mazda's sales decline are not difficult to analyze. The product iteration speed is slow. Atez, CX-4, CX-8 and other models have not been replaced for a long time, and there is an obvious gap in marketing, especially in the new electrification transformation. Under the framework, Mazda has not yet come up with new products that are good enough.
This is very embarrassing.
The key to frequent problems in the past is that Mazda has differences of opinion with its Chinese partners. After the merger of the North and the South, it will have better market performance, so Mazda has formulated a long-term plan.
Although Mazda is small in size, it has not stopped planning for the future. The future outlook of
is that there will be a major transformation in 2030, with new hybrid models launched for the five core markets. At the same time, new pure electric models will be launched on the market. In the future, 15 models will be launched into Chinese passenger cars. Come to the market.
In other words, the news released before is all rumors.
What kind of V6 engine, what kind of rotary engine, what kind of rear drive Mazda 6 are all the wishful thinking of netizens. Under the pressure of carbon neutrality around the world, the three core markets of China, North America and Europe are all transforming into electrified structures. Mazda cannot go against market demand.
In other words, there is a high probability that Mazda will give up the internal combustion engine in the future. Of course, giving up the internal combustion engine does not mean giving up the spirit of sports. In the future layout structure of plug-in hybrid and pure electric models, sports and passion will still be the spiritual core of Mazda. .
For more people, Mazda is a sentimental company, but this sentimental company cannot conquer the Chinese market.
In China, Mazda has always been a niche company. Its factory production capacity, product planning, and dealer layout are all very niche players. Coupled with the transformation in the past two years, differences and stubbornness between Mazda and its partners, in the market Unable to satisfy consumption desires.
Therefore, the continued decline cannot grasp the Chinese market. Unfortunately, it may not even be able to hold on to 1% of the market share this year. This is indeed not good news for Mazda fans.
