How much cheaper is it generally?
If you only look at the price, some maintenance packages can actually be discounted by 30% or even 40% off.
Let’s take the maintenance package of a certain Mazda 4S store as an example: Angkesela 61566 yuan package, 4 maintenance times, which works out to 391 yuan and 50 cents per time. The normal price of a single small maintenance is 609.
Buying the package is equivalent to saving 217 yuan and 50 cents per maintenance. It is 35% off, which is indeed a lot cheaper.
is cheap. Is there any pitfall? What is the logic behind
- being cheap? Why is
so cheap? The main purpose of a 4S store is actually to retain users and pave the way for subsequent major maintenance and various other things to collect our money.
Wang Heming of Jilin University has a master's thesis, "Research on After-sales Service Management Strategy of Taiyuan Huida 4S Store", which is discussed in it.
conducted a survey: after the quality guarantee period, only about 33% of car owners clearly expressed their willingness to stay in 4S stores for after-sales service. The main purpose of selling maintenance packages is to bind and maintain customers.
is a bit like our old mobile package, isn’t it? Buy 100 and get 100 free, but the reason is that it will be returned to us in 10 months and 20 months.
If there are 5 maintenances in the package, once every six months or 5000km, it can bind the car owner for more than 2.5 years, and 10 maintenances can last for 5 years.
The mobile phone charging card looked like this just now, and the barber shop card processing is exactly the same. This thing is also relatively common.
Therefore, the expenditure for each minor maintenance has indeed been reduced, and the corresponding price is our right to choose other service providers in the future.
And when we are doing a small maintenance, we may still buy this and that in their store. They will have extra income and we will have extra expenses.
- How much more can you earn with maintenance packages
Some friends may also be worried: "The maintenance package of a 4S store is so cheap, so I won't do anything else. I will just do the basic maintenance in this package. The 4S store also Can it make money? "The
4S store is obviously not a charity, but it can also make money.
engine oil is an example.
Lin Yongliang published a paper in the journal "Business News", "Analysis of Economic Order Batch Optimization of 4S Store Inventory Settings", it said.
Taking Quanzhou Zhongsheng Lexus as an example, the cost of engine oil is about 34 yuan per liter, and the gross profit is about 32%. When the total order quantity of
is greater than or equal to 6000L, the purchase price can be discounted by 10%, and the unit price can even be reduced to 30 yuan and 60 cents per liter.
In other words, the price of engine oil purchased from 4S stores is actually relatively low, and none sold outside is as cheap as it.
plus the Lexus mentioned in the above paper, all series have free maintenance, and the main income is reimbursed by the manufacturer. Under such circumstances, the gross profit margin can still be 32%, and the profit margins of other brands will only be higher.
For example, Volkswagen, Shanghai Jiao Tong University Zhou Jia's master's thesis, "Research on Inventory Optimization of Strategic Materials for Repair and Maintenance Parts in Automobile Retail Enterprises", said: The profit margin of engine oil in a Shanghai Volkswagen 4S store is 59.14%.
So even if the maintenance package is discounted, the 4S store will definitely account for it and won't lose money. It's not that confusing.
If we do some other maintenance projects by the way, the profit may be even higher than the original one.
still refer to the previous paper: the most profitable item in a 4S store is the cleaning kit, which may have a profit of about 1.55 times.
If the bound customer chooses cleaning services, such as cleaning throttle , cleaning air conditioner, etc., the original package will be discounted at once, and the so-called "less money" they make will be made up at once.
Of course, I would also like to add here that regarding various cleanings, I have actually talked about it in a video before: for new cars within 40,000 kilometers, there is basically no need to choose any items that need to be disassembled for cleaning. Friends, please pay attention.What should you pay attention to in
?
- Efficiency of use
After looking at it, I feel that as long as I pay attention to it, I will choose its service. Generally speaking, it is relatively cost-effective.
Moreover, I go to this store because it is close to home and I don’t want to change to other products like this. Is it suitable for everyone? You can't say that either.
For example: In some 4S stores, the 5-time package stipulates that it must be used within 2 years, and it also has a validity period, otherwise it will be invalid after expiration. It depends on whether we really use it.
suddenly turned into a mobile recharge card and a gym recharge card. Maybe we bought a 1-year card for the gym, right? If you can’t stand it anymore, you may go away for half a year.
618, Double 11 promotion, I bought 1 ton of pork at home, I couldn’t finish it, and then it went bad on its own, there is no need.
Ma Dong and others published a paper in the journal " Transportation Energy Saving and Environmental Protection ", "Research on Mileage Characteristics of Typical Urban Light Passenger Vehicles Based on Big Data", which talks about the data.
The average annual mileage of small passenger cars in various cities is about 12,000 km.
is calculated based on maintenance once every 5000km. The package of 5 times in 2 years is almost right.
But what if it is turned on less? What about friends who only drove 5,000km in a year? You really can’t use up this number of times, so there’s no need for it. Of course, I won’t stop you if you go 2,500km once.
- Try not to buy too much at one time
In addition to pay-per-use packages, there are also some packages that are calculated based on time. For example, these maintenance packages within 3 years and 5 years are all included for you.
Some people even slapped their chests and said, "Lifelong maintenance!" The prices are generally relatively affordable.
If it really runs a lot, it is more suitable to buy, but you should also pay attention to the terms before buying, especially the small print.
Because some packages will limit the number of uses within a year, for example: you can only do maintenance up to 3 times in a year, and you can't do it 300 times, and you will have to pay for the excess.
Even if this maintenance package is more in line with our car usage habits in all aspects, it is best not to buy a car that is too old at once, because we might replace the car one day, right? Bought a new car. There is data from
J.D.Power's "2018 Edition of Chinese Car Owners' Guide": 43% of car buyers used their last car for less than 3 years, and 14% of car owners sold it after driving it for only one year.
If we really change the car and use up the endless maintenance times, people will not pay for it when selling the car. They will not pay for it because of this. Generally, it is equivalent to giving it to others as a charity and leaving it to others. It's the next owner.
There are even some abominable 4S stores or manufacturers who say that the next car owner is invalid, especially new energy vehicles, so be careful. We need to consider
carefully. I don’t recommend it for too long. The
package offers great discounts and is not a rip-off. It is worth buying
. So in general, if the maintenance package discount looks particularly great to you, calm down first.
If there is any deception in the rules, just look at the Arabic numerals, all the Arabic numerals, prices, time, years, months...
After reading all the Arabic numerals, there is indeed no deception. You still have to look at the Arabic numerals. You can really consider buying it.
Of course, when you buy it, do you want to think about it: Is this car 7 or 8 years old or 1 or 2 years old? Will there be an opportunity to make a fortune and buy a car in the next few years? I personally recommend not buying one that is more than 2 years old.
What kind of car maintenance items are there? It is not a trap but is good for the car.
After hearing this, a friend said again: "I don't buy this maintenance package myself. The 4S shop gave it to me when I bought the car. is always fine. Right? What do you think about "
? Why was given to us? 4S store wants to make money, so it gave this thing as a gift. What does mean? Did it lose money or did we lose money?
Lifetime free maintenance. The breasts are so big. When we go for maintenance, is it true that does not need to pay for steel and ?
4S store said that major maintenance is very important. "Wow" I pulled out a list of them all, this, this, that, that. Anyway, if you look at the expensive ones, it feels like you are almost losing money on a car. What things in
are really needed, and is really scientific and reasonable? What kind of private goods are included in ? What does want to make our wallets flatter?
- Keywords: Maintenance
If you want to know, it is very simple. Follow "Spare Tire Talking Cars" and reply with the keyword " Maintenance ".
will give you a piece of practical car information every day, including text , audio , video . Just choose the version you like. "Spare Tire Talking about Cars" is waiting for you to play.
References
[1] Wang Heming. Research on after-sales service management strategy of Taiyuan Huida 4S store [D]. Jilin University, 2015.
[2] Lin Yongliang. Analysis of economic ordering batch optimization 4S store inventory settings[J]. Business News, 2020.
[3] Zhou Jia. Research on inventory optimization of strategic materials for repair and maintenance parts in automobile retail enterprises[D]. Shanghai Jiao Tong University, 2017.
[4] Ma Dong, Gao Jun, Liu Min, Wang Hongli, Wu Xiao Meng, Zhang Shaojun. Research on mileage characteristics of typical urban light buses based on big data[J]. Transportation Energy Saving and Environmental Protection, 2021.
[5] 2018 Edition of Chinese Car Owners Illustrated Book.J.D.Power
