Recently, the RADAR brand was officially released, with the Chinese name "Radar". How can such an unfamiliar name seize the opportunity to seize the Chinese pure electric pickup market before Great Wall Cannon and Tesla ? Because standing behind the radar is Geely Group.
The radar brand is a new mid-to-high-end new energy vehicle brand launched by Geely Group. The first model RD6, which debuted today, is also based on Geely Group's SEA vast architecture. From this perspective, Radar, like Geometry and Ji Krypton, is a new car-making force created by traditional car companies that focuses on the smart electric vehicle market.
Radar RD6 overall gives people a tough and rugged temperament. Its front face adopts a closed front design, the front hatch has muscular ridges, the headlights are segmented design, and the daytime running lights in the middle It is connected to the segmented light strip on the central closed decorative panel to form a through-type effect. Below the sharp polygonal headlight is a large opening shape with a small wind wing in the middle.
In terms of body design, Radar RD6 is relatively simple. It only adopts three-dimensional "carving" processing on the front and rear wheel eyebrows, as if it has rolled up its trouser legs and rolled up its sleeves to prepare for a big fight. In addition, the new car's chrome window frames, hidden B-pillars and anti-scratch strips below are all more fashionable, making this car not too obtrusive when traveling in the city.
Although the rear design of a pickup truck is relatively simpler than that of an SUV or MPV, due to such a long rear bucket and the flip-down tailgate, it is suitable for big boys who love machinery. attraction. Even so, Radar RD6 still creates a stylish rear through the "X" shaped taillights and through-type light strips.
Radar Auto will launch a scenario-based product matrix focusing on outdoor lifestyle in the future, including medium-sized pure electric pickup trucks, medium and large new energy pickup trucks, full-size pure electric pickup trucks, off-road SUVs, ATVs, etc., covering pure electric, super hybrid and other categories. The power model will be accelerated in the product dimension and comprehensively deployed to face the broader outdoor travel market.
Summary:
In the domestic market, the pickup truck market is also gradually moving towards passenger use. It is no longer a tool truck. More and more individual users are choosing pickup truck products. In the field of new energy, pickup trucks are still an untapped market. This time, Radar Auto enters the market with a pure electric pickup truck, and is also the first to occupy this new trend in the future.
In terms of product planning and layout, Radar Auto will launch a scenario-based product matrix focusing on outdoor lifestyle in the future, including medium-sized pure electric pickup trucks, medium and large new energy pickup trucks, full-size pure electric pickup trucks, off-road SUVs, ATVs, etc., covering pure electric, Super hybrid and other power modes are comprehensively deployed to cater to a broader outdoor travel market.
