article: Understanding Chedi Original Cailimei
[Understanding Chedi Original Industry] Do you consider the value retention rate of a new car before buying it?
Recently, China Automobile Circulation Association and Jingzhensui jointly released the "Research Report on China's Automobile Value Preservation Rate in June 2022". The report shows that the number of vehicles in June increased significantly, exceeding the level during the epidemic period in the previous two months and close to the number in March; the value retention rate of all levels of models has declined, but high-quality models and performance models are still strong; The value retention rate of independent brands has declined across the board; the price expectations for second-hand pure electric vehicles have increased.
Image source: China Automobile Dealers Association
According to data, among the luxury brands that have attracted much attention, Porsche continues to top the list, with a three-year value retention rate of 93.3%; Lexus has a value retention rate of 86.3%. The result is still ranked second; followed by Mercedes-Benz , BMW , Audi .
It is worth noting that the BBA value retention rate dropped significantly in June, making it increasingly difficult to maintain the original price system. The second-hand market has reflected actual demand. In addition, American brands are performing relatively strongly, with value retention rates such as Cadillac, Lincoln, and Tesla showing an upward trend. However, some of these brands have a relatively small share in the second-hand market.
Image source: China Automobile Dealers Association
In terms of joint venture brands, Toyota and Honda are still in the first echelon of value preservation rates, and the overall differentiation has intensified. Including "Liangtian", the value retention rate of joint venture brands generally declined in June . In comparison, Toyota's value retention rate in June last year was 82.3%, while this year's value retention rate fell by 5.4 percentage points; Honda's decline was smaller, only 0.7 percentage points, compared with the same period last year.
It can be seen that leading brands such as Volkswagen and Nissan have little advantage, while the value retention rate of Chevrolet at the bottom has not changed. The price of Citroen brand has dropped the smallest, and second-hand car transactions have become increasingly active. In addition, according to the report's analysis, "traditional joint venture brands and market space have been further compressed. Among them, brands such as JEEP and Renault are on the verge of delisting or have already been delisted, and the value of second-hand cars has dropped sharply."
Image source: China Automobile Dealers Association
It should be noted that the value preservation rate of independent brands fell across the board in June.
Among them, the value retention rate of Wuling brand has dropped significantly, but it still ranks first, and the market still needs further segmentation; while the value retention rate of Trumpchi and Roewe brands has dropped slightly, and their ranking has improved. According to the analysis of the report, "the new generation of Roewe RX5 model has opened reservations, which has stimulated consumers' willingness to replace."
Image source: China Automobile Dealers Association
Among independent compact SUVs, 1.5T displacement models account for more than 60%. In this market segment, Haval H6 family relies on its high sales volume and relatively good product reputation. Number one on this list. Followed closely by BYD Song Pro, Roewe RX5, Trumpchi GS4, Changan CS55PLUS, Changan CS75, Geely ICON, all with value retention rates exceeding 60%.
Image source: China Automobile Dealers Association
Let’s look at the value retention rate of mainstream domestic MPVs. Among them, joint venture brands still dominate. Buick’s GL8 ranks first on the list with a value retention rate of 78.6%, surpassing Honda Odyssey (78.5% ), Alison (76.4%). In addition, the value retention data of GAC Trumpchi M8 and Trumpchi M6 are equally impressive, and they are already catching up.
Image source: China Automobile Dealers Association
Compared with May, a large number of electrified " energy-saving vehicles " appeared in the new energy market in June. As a new category, they have had an impact on the share of plug-in hybrid models. As the price of pure electric vehicles continues to rise in the new car market, second-hand car prices are also expected to increase.
Image source: China Automobile Dealers Association
From the data point of view, the value retention rate of plug-in hybrid models is still ahead of pure electric models. Its value retention rate is 53.5%, which is only 2.2 percentage points higher than the value retention rate of pure electric models of 51.3%.
The value retention rate of pure electric models has been stable this month, among which Tesla Model Y, CLEVER, Model 3 and other models have all increased.
