Recently, some detailed pictures and camouflaged spy photos of the first pickup truck under the RADAR brand were exposed. RADAR is a new energy vehicle brand under the Geely Group based on "pure electric + diverse life". The pickup truck exposed this time is based on a pure electric platform. The new pure electric pickup truck is expected to be launched in the second half of this year. It is reported that the RADAR brand will have richer product plans in the future.
In terms of appearance, the first pickup truck of the RADAR brand adopts a four-door design. The front face of the new vehicle is more like an urban SUV, without the rugged taste of ordinary pickup trucks. The headlights adopt a daytime running light design similar to the Volvo , and the internal lights are separated by daytime running lights up and down. The headlights are integrated with the grille, and the center is composed of multiple three-dimensional irregular squares. The decorative designs on both sides of the front bumper of the new car are exaggerated, making the new car more sporty. The RADAR brand LOGO consists of letters and is placed on the front hood.
On the side of the car body, the new car also adds door sills . Judging from the spy photos, the rear of the vehicle adopts a through-type taillight design, and the inside of the taillight uses the structure of rice flag . The license plate is placed under the taillights, and there is Geely's English logo on the lower part. At the rear of the vehicle, a variety of power interfaces are provided in the rear lights to facilitate outdoor use. The spy photos of
show that the brand pays more attention to outdoor sports, indicating that the target users are not the people who use tool carts , but the white-collar workers in the city to meet the increasingly popular outdoor travel needs. With the lifting of the ban on pickup trucks in major cities, it is no longer a dream for urban residents to drive pickup trucks for outings, and has become a new choice for more people to have a second car in their homes.
Geely Automobile is moving faster this time. The launch of the RADAR brand has not yet been completed. Now that the actual car pictures have been exposed, similar new cars can still be released smoothly and as scheduled. Although the current household pickup truck market is still relatively blank, if RADAR can bring more practical significance to car use scenarios, it may successfully open up a new market segment.
