Lexus 's status in the domestic market has undergone earth-shaking changes. In just a few months, it has fallen from being a quasi-first-tier luxury brand comparable to BBA, and has been surpassed by the newly promoted Hongqi . Not only has its sales dropped significantly, Moreover, its reputation has also plummeted, and its price increases and distribution reductions have also been criticized and complained by many people.
The overall environment of the auto market this year is not good, and the sales of many luxury brands have fallen. Lexus’s sales in April were only 10,000 units, a year-on-year decline of 55.4%, and the sales in the first four months were only 57,000 units, a year-on-year decline. It still reached 32.3%, a quite obvious drop. This also made Lexus' advantage disappear. Not only was it surpassed by Hongqi, but it was also severely suppressed by BBA. Wanting to be among the first-tier has become an unattainable dream.
Lexus has a high status in the domestic market, especially in Guangdong. It seems to have become a status symbol for the rich. Its elegant appearance, comfortable seats and high-end interior make Lexus well received by the majority of users, and The quality is excellent, the quality control is strict, it saves fuel and worry when driving, and the cost of using the car is also low. This is also the reason why Lexus can hit the front line. For making iron, you must be hard yourself. Lexus explains this very well. But times have changed, and with the car With the development of the market, Lexus has gradually fallen behind other brands, so much so that it is now subject to criticism and ridicule.
Lexus's exterior design is very elegant. It is good at starting with details and uses oriental aesthetics to show its temperament and charm. It is in line with the aesthetics of the domestic market. Moreover, the spindle grille and sharp front face design are very visual and appear fashionable. It fully demonstrates the characteristics of Japanese cars and makes people fall in love with it at a glance. The design level is comparable to BBA.
In the minds of many people, Lexus is a luxury car, and it is the backbone of the luxury brand. However, currently, Lexus's brand power is also declining. After all, the price increase and reduction in configuration are really disappointing. Transverse front drive, CVT gearbox, MacPherson suspension, this design is typical of family cars, and there is a big gap with similar models, especially in terms of power. In the era of turbines, it goes in the opposite direction. In short, it still uses the small-displacement self-priming engine, which results in insufficient power and the lowest acceleration in its class. Therefore, it is nicknamed "Old Man's Joy" by many people. Moreover, the control is also quite poor. The body shakes obviously when changing lanes in an emergency. The level of tuning of the chassis and suspension is average.
What deserves recognition is the interior design. Lexus’s interior is still very attractive. The materials are solid and sophisticated. They use the best genuine leather and solid wood, and also add the unique Lingguang Kiriko and Tsuruha folding fabric techniques, showing Lexus's high-precision technology, the assembly process is even more excellent, and the craftsmanship is integrated into it, which embodies rigor and delicacy everywhere. This is also what people like about Lexus. Although the car and engine systems need to be improved, it is innocuous and luxurious. The interior experience is enough to impress users.
Nowadays, new energy vehicles have become the mainstream, and Lexus has followed closely and launched pure electric models. However, the market response has been mediocre because the pricing is too high, and compared with models in the same price range, the product strength has no advantage, so it can only Relying on hybrid technology to take root in the market, there is a saying that Lexus' hybrid technology is still very advanced. Perhaps this is due to its expertise in the industry. Lexus' ability to lead the industry in hybrid technology is also a reflection of its strength.
Lexus itself is a good luxury brand and a representative of Japanese luxury brands. However, it has lost its reputation by increasing prices and reducing configurations. This kind of self-defeating martial arts behavior is even more taboo for luxury brands. As a rising star, It should have kept a low profile, but Lexus has shown its sharpness, and the current situation it has fallen into is also caused by itself. For many people, Lexus is still a good car if the price is not increased. As long as they leave Shenzhen and are willing to improve and reflect, and make timely adjustments, the future development is still very promising.
