On June 30, J.D. Power (Jundi), the world's leading consumer insight and market research organization, officially released the "2022 China Sales Service Satisfaction Study (SSI)", GAC Trumpchi 's independent brand sales in 2022 Winning second place in the ranking of satisfaction fully demonstrates that Trumpchi continues to launch high-quality products while adhering to a customer-centered service concept, creating a full range of high-quality services from car purchase to after-sales, and establishing its own brand sales services benchmark.
Fun Car＋e, creating digital special services
As the market growth slows down, industry competition begins to intensify. In addition, in the post-epidemic era, both the supply chain and the consumer side have been impacted to varying degrees, as well as the challenges of reform in new retail formats and service models. , all of which test the ability of automobile brands to break through. In this situation, the level of sales and service has become another key factor affecting user operations in addition to product strength. To this end, Trumpchi launched the Fun Car+e service brand in 2020. It uses intelligent interconnected APP as a carrier to build omni-channel mobile service touch points, open up the "guest-store-factory" online and offline service ecosystem, and comprehensively cover customer car buying, car maintenance, car repair, car use, travel and other service scenarios. And the whole life cycle from pre-sales to sales to after-sales, forming the service characteristics of "full scenario, full cycle".
Through this model, Trumpchi has opened up the sales, service, and evaluation links, realizing the visualization of the entire process from production and manufacturing, to service implementation, to experience evaluation, and successfully solved the problem of invisibility, opacity, unclearness, and uncertainty for customers. Pain points of peace of mind and dissatisfaction. Relying on big data and artificial intelligence , it provides an efficient reservation query mechanism to facilitate users to grasp dealership ratings at the first time, and online query information such as busy hours, current discounts, etc., further reducing users’ information acquisition costs when purchasing cars.
Digital marketing, creating a way for young people to get out of the circle
In addition to focusing on service satisfaction, J.D. Power also analyzed the "changes in the underlying logic of Chinese consumers' car purchase decisions" based on data insights. According to insights, the subject of narration in stores today has changed, becoming a three-dimensional self-verification process for users. The working ideas of car brands also need to adapt to the situation and change to "how to effectively identify users' likes and help users verify their preferences." Like, thereby accelerating conversion." Therefore, in the auto market where many players are competing, if a brand wants to enter the short list of consumers, it is like participating in an arena competition. This is closely related to the brand's marketing capabilities .
In response to this change, Trumpchi has already prepared for this change and proposed a brand rejuvenation strategy, making bold breakthroughs and advancements in marketing innovation and sales channels. Through insights into the new generation of consumer groups and market patterns, Trumpchi has strengthened its online channels, opened online VR car viewing, online smart showrooms, and e-commerce platforms including micro mall and Tmall and other services. , and provide online financial support to meet the needs of consumers to view cars online without leaving home.
At the same time, Trumpchi has endowed product marketing with innovative thinking, launching such projects as the "Fighter" crossover with AVIC, the "China Speed" alliance between Shadow Leopard and Asian flying man Su Bingtian , and the cross-dimensional launch of Shadow Leopard China Joy. activities, as well as the creation of co-created IPs such as the Shadow Leopard "Light Friends Group" and the GS4 PLUS "Smart Experience Officer" that are co-created with users and fans. Through these newer and more fun innovative marketing, Trumpchi continues to draw closer to The distance between young consumers continues to attract a new generation of consumer groups.
Trumpchi has worked together with high-quality products and high-quality service experience, not only achieving brand sales growth against the trend, but also the brand's average sales price has exceeded 150,000 yuan for three consecutive months, and in April it has exceeded 17 million yuan in one fell swoop. Ten thousand yuan. In addition to the good sales performance of new cars, Trumpchi is also very eye-catching in terms of value preservation rate. For example, in the "2021 China Automobile Value Preservation Rate Report" released by China Automobile Dealers Association, GAC Trumpchi has a three-year value preservation rate of 65.54%. The rate ranks among the top three independent brands.
In the future, Trumpchi will implement the "hybrid + intelligent" dual-core drive strategy and continuously launch high-quality hybrid products. It will also continue to adhere to the user-centered approach, continue to focus on user needs, and continue to provide value-for-money products. services, allowing all users to fully experience Trumpchi’s convenience, innovation and humanistic care from car selection, purchase to use.
