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1 Brand Marketing
Xpeng Motors responded to "Xpeng P7 was involved in an accident on a rainy day, and the airbag did not pop up": The impact force did not meet the requirements for airbag popping up.
In response to the fact that the Xpeng P7's airbag did not pop up in an accident on a rainy day, Xiaopeng Motors related The person in charge said that after on-site investigation and actual vehicle inspection, the vehicle involved in the accident accidentally hit the road shoulder and guardrail while driving on a rainy day and then rotated, causing the front end of the vehicle to be subjected to Y shear force and the front end was damaged. The passenger compartment was intact. From the outside, There was no obvious damage to the longitudinal beam, and the front anti-collision steel beam was intact. There was no strong impact on the front. It was pulled and caused it to break. It was initially judged that the impact force did not meet the airbag ejection requirements. Mr. Yang, the owner of the Xiaopeng P7, failed to approve it. Based on the analysis results, we proposed a free replacement for a new car and related compensation. After Mr. Yang agreed to inspect the vehicle, we are willing to provide a more detailed test report from the airbag supplier, and are willing to cooperate with the customer to find a qualified third-party tester. The agency tests vehicle airbag safety systems and tries its best to meet the reasonable demands of customers.
Volkswagen CEO said he is skeptical about Apple building cars.
According to reports, Volkswagen CEO Herbert Diess. (Herbert Diess) recently stated at the Qatar Economic Forum that he is not sure whether Apple actually plans to produce a car, but he believes that Apple will focus on car cockpit software (
Zhong Xuegao). responded that ice cream does not melt after being left at 31°C for an hour
Recently, some netizens posted that a sea salt-flavored ice cream owned by Zhong Xuegao still did not melt completely after being left at 31°C for nearly an hour, causing many netizens to question: Is it because there are too many additives and not enough milk that it melts slowly? As of the time of publication, the above topic has been read nearly 500 million times. Subsequently, according to The Paper report, Zhong Xuegao responded to this question and said that it was tested by netizens. In order to increase the viscosity of the ice cream, a small amount of additives such as carrageenan and are added to the sea salt flavored ice cream, so it will appear sticky after melting. Zhong Xuegao said that in order to maintain the good flavor of the product during the shelf life. and form, the product only uses a very small amount of food emulsifying thickeners, which are added in strict accordance with relevant national standards
Maiquer apologizes for unqualified pure milk
On July 3, Maiquer Dairy issued a statement on "Maiqier Pure Milk." According to the communication letter on the progress of the inspection of "unqualified" situation, according to the preliminary investigation, the unqualified products were caused by the company's failure to effectively clean the residual modified milk in the product tank line during the production switching process of pure milk and modulated milk, resulting in modulated milk. Legal food additives (including propylene glycol) mixed with pure milk. The company's management sincerely apologizes to all parties in society for the trouble this incident has caused to all parties.
2 Internet platform
ByteDance acquired the virtual social company Wave Particle Technology, laying out the segmented track of the social metaverse.
ByteDance has recently added chips to its investment in the Metaverse. The acquisition is called "Beijing Wave Particle Technology Co., Ltd." (below) (called "Wave Particle Technology"), a technology company focusing on the two-dimensional virtual social world. Majiesi, the founder of Wave Particle Technology, changed Maimai’s personal certification to “Head of ByteDance Pico Social Center” in May. After the acquisition of Wave Particle Technology, more than 50 people from the original team were integrated into the Pico Social Center. Majiesi once joined the VIVE team under HTC and served as the person in charge of VR industry applications; he also served as the senior director of VR and AR at Xiaomi, leading the cooperation between Xiaomi and the international VR headset brand Oculus, and jointly Launched the Chinese version of Oculus GO, which is the Xiaomi VR all-in-one machine .
Jingdong’s new department store’s first flagship store in the country opened in Chengdu on July 2
Jingdong’s new department store’s first flagship store in the country officially opened in Chengdu, Sichuan Province.As a new fashion lifestyle collection that deeply integrates beauty, clothing, home, sports and outdoor, luxury watches and other categories, JD.com’s new department store will dynamically provide local consumers with more than 2,000 high-quality products and more than 10 immersive experience themes Special area.
core business faces challenges, executives say Meta The second half of the year will be very difficult
Facebook Parent company Meta warned its employees that amid a weak economy, the company will continue to experience challenges related to its core online advertising business, and the company's development is expected to decline in the second half of the year. Very tough. Meta chief product officer Chris Cox detailed the company's current financial woes in an internal memo.
3 Brand case
Marriott Bonvoy× CITIC Bank : Want to add points everywhere, add points for travel
Marriott Bonvoy and CITIC Bank launch the first joint credit card in the Chinese market. The most attractive thing is your daily All purchases can be converted into Marriott Bonvoy points. To a certain extent, it eliminates the boundaries between consumers' "daily life" and "non-daily wine and travel", and brings consumers a different lifestyle. The lifestyle of
is-my daily points are actually adding points for future travels.
4 Marketing trends
Five departments: Strengthen research on the consumption orientation of new consumer groups and promote the construction of national fashion brands
Five departments including the Ministry of Industry and Information Technology released the "Digitalization to Support the "Three Products" Action Plan of the Consumer Goods Industry (2022-2025)", which proposes that digitalization will help "create a new brand" In terms of "brand", we will leverage digital technology to build a well-known brand, take advantage of digital transformation to cultivate cutting-edge products, and use digital services to create new regional brand advantages. Among them, the brand cultivation capability improvement project proposes to explore traditional cultural genes and intangible cultural heritages such as Chinese culture, Chinese memory, and Chinese time-honored brands, strengthen research on the consumption orientation of new consumer groups, innovate consumption scenarios, and promote the construction of national fashion brands. Rely on cross-border e-commerce to expand brands overseas and develop diversified markets.
my country's digital economy scale exceeds 45 trillion yuan
Learned from the Ministry of Industry and Information Technology: In recent years, my country's digital economy has been booming, and the scale of the industry has continued to grow rapidly, ranking second in the world for several years. Statistical calculations show that from 2012 to 2021, the scale of my country's digital economy has grown from 11 trillion yuan to over 45 trillion yuan, and the digital economy's proportion of GDP has increased from 21.6% to 39.8%.
大大: Mobile Game Marketing White Paper for the First Half of 2022
With the weakening effect of the "stay-at-home economy" brought about by the new crown epidemic, coupled with the increasingly complex global situation, the overall marketing of global mobile applications has been affected. In January this year , the number of global mobile application advertisers reached its lowest point, with a total of 83.4K global advertisers, and mobile game advertisers accounted for approximately 22.65%.
In the first half of 2022, a total of 15.8 M sets of mobile game materials were released, a year-on-year decrease of nearly 30%. From the perspective of the number of advertisers, the number did not change much compared with the same period last year, about 45.1K. From a regional perspective, with the exception of , Oceania, and Europe, which showed a downward trend, the number of advertisers in other regions has increased to varying degrees, with the number of advertisers in the T2 and T3 markets increasing significantly.
CTR: Advertising market spending in May 2022 increased by 9.5% month-on-month
According to data from CTR Media Intelligence, the advertising market decreased by 12.3% year-on-year from January to May 2022. Among them, advertising market spending in May fell by 24.1% year-on-year, a larger decline. It expanded by 5 percentage points last month; monthly spending showed positive growth month-on-month, with an increase of 9.5%.
From January to May 2022, the food, beverage, pharmaceutical, alcoholic beverage and personal products industries showed significant growth in multiple advertising channels.
The personal products industry’s TV advertising expenditure increased by 12.0% year-on-year. In terms of categories, jewelry/jewelry, hair growth/wig products and services, personal products – and other categories have increased investment in TV advertising to varying degrees. Head brands include Miao Gensheng, Master Zhang, Guan Zhou, Three Dragons and Four Phoenixes and Jin Ruyi. In addition, the personal products industry’s advertising expenditure on elevator posters increased by 118.1% year-on-year.Among them, personal health products, glasses/contact lenses, personal supplies – corporate image and other categories have significantly increased investment in elevator poster advertising. Representative brands include Compaq, Tyrannosaurus, BeiXun, Youbei , Swinson , etc.
5 Overseas marketing
WPP acquires marketing technology agency Bower House Digital
(Alliance News) - London-based advertising company WPP PLC on Thursday said it has agreed to acquire Bower House Digital for an undisclosed sum.
Bower House Digital is a marketing technology services agency in Australia . It designs, builds and deploys digital experiences for clients including Bunnings Group, British United Provident Association Ltd (Bupa), and Target Corp.
The FTSE 100-listed firm said the acquisition is aligned with its accelerated growth strategy and focused mergers acquisitions approach to build on existing digital experience capabilities.
Horizon Media acquires majority stake in digital experience company First Tube
Horizon Media, the independent media buying company, has acquired a controlling stake in First Tube, a company that specializes in a practice that has intrigued a growing number of advertisers: digital experiences.
First Tube is one of a number of companies that works to give consumers a way to interact with concerts, gatherings and the like. The company has helped create a video hub centered around fitness for Anheuser-Busch InBev's Michelob Ultra and helped launch a series of streamed musical performances for the GrubHub delivery service.
“We are trying to anticipate consumer interest,” says Donald Williams, executive vice president and chief digital officer of Horizon Media, in an interview.
