believes that for the vast majority of consumers, spending money to buy a car should be the whole point of buying the car. For example, if a new car has an active braking system or a collision warning system, the new car you buy should be equipped with these two configurations, right?
This was indeed the case before. If you buy a new car with leather seats, this configuration must be included. However, now the operations of car companies are becoming more and more sci-fi. For example, the Porsche electric steering column that made a lot of noise some time ago has this configuration in the configuration, but when the new car is in the hands of customers, this part of the function has been castrated. If consumers hadn't responded promptly, they wouldn't have known that this configuration was missing. To put it simply, I spent a budget of 1 million, but only got a car of 950,000. Of course, the matter was resolved in the end, but then Mercedes-Benz car companies appeared in new operations.
Everyone must know the model Mercedes-Benz EQS, right? This is Mercedes-Benz's blockbuster new energy vehicle, with a price range of 1.0746 million to 1.5186 million yuan. As a Mercedes-Benz electric SUV, this price is still very expensive. But even with such a high budget, not all configurations will be given to you. For example, Mercedes-Benz has launched a new service to unlock the EQS rear-wheel steering function, which requires a fee of 4,998 yuan per year. Only after paying this part of the fee will this function be officially activated.
In other words, even if your new car already has hardware configuration, you can't use it if the software is not activated in the background. To give an inappropriate example, the new car you buy is equipped with a reversing image sensor, but you need to pay 500 yuan per year to use it.
What is the configuration of this rear-wheel steering function? In fact, the active steering angle of the rear wheels is increased to 10 degrees, so when the new car makes a U-turn or passes through a narrow road, the body will drive more flexibly and the turning diameter will be greatly reduced. Especially for some relatively large new cars, this configuration function is quite practical. It is worth mentioning that activating this configuration requires purchasing the service through the app store.
In fact, the remote upgrade system is really a very good feature. This is a configuration introduced by new energy vehicle manufacturers to improve the functions of old cars. Many new energy vehicles have system upgrades completed through the OTA system. Of course, there are paid ones and free ones. The paid ones mainly focus on the intelligent assisted driving part.
Obviously, Mercedes-Benz has reached a new level.
So here comes the question. Do you think Mercedes-Benz has locked up the configurations that these new cars should have and requires customers to pay to unlock them? The configurations are up and down, which makes it look ugly. Or is it Mercedes-Benz that is kind enough to install hardware that the new car does not have? Do you want customers to pay to unlock it later and provide better services? Welcome to leave a message.
