Wuling Hongguang MINI EV is a pioneer in China's mini pure electric vehicle market and has kept the price very low. But since this model became popular, many competitors have appeared on the market. But now Wuling Hongguang MINI EV seems to no longer be the most cost-effective model.
Because some competing models subsequently launched are aimed at Wuling Hongguang MINI EV, they are also ahead of Wuling Hongguang MINI EV in terms of body size and configuration.
For example, BAIC Yuanbao is a model for Wuling Hongguang MINI EV.
The model we are comparing is the Wuling Hongguang MINI EV. The two cheapest versions are the relaxed version and the comfortable version. The prices of these two models are 32,800 and 38,800 respectively. Yuanbao's two models, the pure cute version and the cute version, are priced at 33,900 and 39,900 respectively. The price is only 1,000 yuan more expensive than Wuling Hongguang MINI EV. I think it is not a big burden for most users, but the extra configuration is more.
First of all, in terms of body size, BAIC Yuanbao is very targeted. It is ahead of Wuling Hongguang MINI EV in terms of length, width and wheelbase. Moreover, the body height is also lower. A low body height is not a bad thing, because for a car of such a small size, if the body height is too high, it will be detrimental to the stability of the body.
So, in terms of body size, BAIC Yuanbao is better.
Let’s talk about tires. BAIC Yuanbao’s tire specification is 155/65 R13. This tire is also very targeted. Because it is one size larger in tire width, one size smaller in aspect ratio, and one size larger in diameter.
Wuling Hongguang MINI EV only has a tire pressure alarm, while BAIC Yuanbao has a tire pressure display. Wuling Hongguang MINI EV provides reversing radar. BAIC Yuanbao has a reversing image.
The lowest model of Wuling Hongguang MINI EV has a monochrome display screen. All BAIC Yuanbao series are in color. Wuling Hongguang MINI EV does not have a central control screen. BAIC Yuanbao's central control screen size reaches 7 inches.
Wuling Hongguang MINI EV has only one speaker, while BAIC Yuanbao has two speakers. BAIC Yuanbao also provides LED daytime running lights . A rearview mirror is provided in the car, and a vanity mirror is provided for the main driver.
Wuling Hongguang MINI EV, as the first model to be launched, has a first-mover advantage, so it has also attracted the attention and purchases of the first batch of users. But at present, there are more and more similar competing models on the market, so that it seems that Wuling Hongguang MINI EV is not so competitive. So how does Wuling Hongguang MINI EV continue to maintain its competitive advantage?
I think we need to pass two points. The first point is to continuously upgrade the product, introduce newer colors and better configurations, and make it a high-quality fashionable mobility car instead of a cheap mobility car.
The second point is to create a user circle, create a user circle, let Wuling Hongguang MINI EV owners organize themselves spontaneously, separate the car from the attribute of a transportation tool, and highlight the social attribute.
In other words, although many competing models such as BAIC Yuanbao have good products and good prices. But there is no circle of friends when buying them. By buying Wuling Hongguang MINI EV, you can meet more people and make friends. In this way, Wuling Hongguang MINI EV also builds a moat.
