(June 18, 2022, Guangzhou) "We at Infiniti will not only continue to delve into the Chinese market, but also go all out with the support of shareholders to consolidate the position of the Infiniti brand in the Chinese luxury car market." On June 18 At the Dongfeng Nissan 2022 FAMILY DAY held, Wang Baojun, deputy director of the Infiniti Business Headquarters of Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Car Company, responded powerfully with this powerful declaration and the three key words of "confidence, self-reliance, and pride". In recent times, Infiniti has been criticized for its subjective assumptions.
That night, Takeshi Yamaguchi, Vice President of Dongfeng Motor Co., Ltd. and General Manager of Dongfeng Nissan Passenger Car Company, Gao Guolin, Vice President of Dongfeng Motor Co., Ltd. and Deputy General Manager of Dongfeng Nissan , General Manager of Dongfeng Nissan Motor Sales Co., Ltd. and Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Car Company's Infiniti Business Headquarters Headquarters Xin Yu and Deputy Headquarters Wang Baojun attended together, fully demonstrating Dongfeng Nissan's full confidence and high regard for the Infiniti brand.
Confident system Infiniti is determined to move forward and deeply explore the Chinese market
Infiniti has a system, and it is a powerful system for the entire Dongfeng Nissan. Infiniti does not lack platforms, funds, and technology. It is impossible for Dongfeng Nissan to give up the strategic location of China's luxury car market.
Infiniti's confidence and confidence in deeply exploring the Chinese market stems from the wholehearted support of its two major shareholders, Dongfeng and Nissan . Backed by the powerful resources and platforms of both parties, Infiniti has unique advantages in terms of technical roadmap, product layout, and strategic planning. After returning to the Dongfeng Nissan system, Infiniti will have more systematic management, a stronger marketing platform, deeper R&D support, and a stronger asset scale.
Not only that, shareholders have recently sent "powerful officials" such as Xin Yu and Wang Baojun to sit in Infiniti to inject new impetus into Infiniti's development. With the support of strong leadership and system strength, Infiniti will bring together its unprecedented platform and resource advantages, steadily promote its localization strategy, significantly improve its marketing capabilities, optimize its management structure, further explore opportunities in the luxury car market, and provide the brand with opportunities in the luxury car market. The in-depth development of the Chinese market has laid a solid foundation and become the vanguard force for Dongfeng Nissan to compete in the luxury market.
Independent products Infiniti not only creates classics, but also continues to break through and innovate.
Infiniti has products that dare to break through and a continuously enriched product matrix. It not only creates classics, but also boldly innovates, and is determined to bring more personalized products to Chinese customers. choose.
In the past, Infiniti has created many classics with an attitude of pursuing the ultimate, and explored infinite possibilities with products that keep pace with the times, from the Q45, the pioneering luxury flagship sedan, to the G35, a luxury sports sedan designed for driving pleasure, and then To the FX series, which marked the first perfect combination of sports car and SUV, Infiniti's products have been expanding into the future like an infinite road.
In February 2022, the new generation of Hyundai Oriental luxury large SUV Infiniti QX60 was officially launched. With its extraordinary oriental design, exquisite and thoughtful luxury experience, comfortable driving experience and intelligent interaction of modern technology, it has won the favor of the elite of the era. At the event site, the new-generation Infiniti QX60 complemented the leather handicraft interactive area, exploring the infinite beauty of life with users, making luxury more knowable, tangible and tactile, fully demonstrating "modern oriental luxury".
2022FAMILYDAY That night, the Infiniti QX50 WAVE version also made its debut. While interpreting new luxury and new wave personality, it also integrates quality into life. Together with users, they can perceive the quality life that blends luxury and warmth from every detail. Let’s appreciate the product quality that combines both appearance and talent.
In the second half of the year, the Infiniti QX55, the "pioneer-charming luxury coupe SUV", will also be launched, showing the brand's new look to the market and users with its shiny product business card.That night, the Infiniti QX55 also made its debut, paying homage to FX’s classic coupe tense shape, with a bold and sultry red hot style, complementing the non-alcoholic cocktail tasting area, and communicating with users in a more enthusiastic and emotional way. Dialogue triggers emotional resonance between people, cars, and brands, making the charm of "both talented and beautiful" more deeply rooted in people's hearts.
In the future, Infiniti will launch more models, enrich product layout, upgrade user experience, and continue to meet the diversified and personalized needs of more car owners.
Infiniti is a proud partner to fulfill its brand promise and service brand is fully upgraded
Infiniti has partners, and they are a group of partners who live up to their love and work together. For the sake of partners, Infiniti will definitely fulfill its brand promise, consolidate its service system, and live up to everyone's expectations. .
Infiniti not only has a reputation as a luxury brand accumulated over more than 30 years, but also has dealers and investors who have always supported Infiniti, as well as media friends who have long been paying attention to and supporting Infiniti. It also has the recognition and trust of 350,000 Chinese car owners, as well as thousands of Fans who follow and believe in Infiniti.
At the event, Mr. Yang, the car owner’s representative, took the stage and proudly told the story between himself and Infiniti, “I like the Infiniti brand very much and pursue stylish and good-looking things. The whole Infiniti brand is very tonal. , well-established, and from the outside in, all details from design, materials to workmanship are meticulously done, which is very in line with my imagination of luxury brands and pursuit of car use."
Thousands of car owners have chosen and trusted it. Infiniti has created a different definition of luxury than ever before. In order to repay the love and support of Chinese consumers and let more car owners feel Infiniti's brand promise more deeply, at the 2022 FAMILYDAY site, Wang Baojun officially announced: Infiniti's new service brand-"Infiniti and TA's Friends" is launched. , will bring customers and friends 3 major brand service commitments, 3 major user care products and 3 major enjoyment experience rights, and enjoy luxurious value that exceeds expectations.
Among them, the brand's service commitment is that on the basis of the original 6-year/120,000-kilometer free maintenance and 4-year/100,000-kilometer free warranty, it has been upgraded to a lifetime warranty of replacing original parts at your own expense and a lifetime of free quality and accident rescue. Rights and interests ensure that customers can drive with peace of mind; user care products have been upgraded in maintenance, parts, insurance and other services to provide customers with thoughtful and considerate services; and in terms of enjoying experience rights, there will be many upgrades of member rights. Let customers enjoy and worry-free.
As a luxury brand owned by Dongfeng and Nissan shareholders, Infiniti not only seeks better development of its own, but also shoulders the important responsibility of brand promotion. Not only will Infiniti not withdraw from China, but it will make greater efforts to leverage the brand's unique advantages in the luxury car market, continue to deepen its presence in China and defend the Infiniti brand with a richer product matrix, better service experience, and stronger system strength. deserve its position in the Chinese market.
Infiniti's determination to be firmly rooted in the Chinese market and to move towards the center represents self-improvement, determination, innovation and breakthrough. It is also the dream of not being satisfied with the status quo and the passion for continuous transcendence, thus defining the concept of "modern oriental luxury" for the world. Extraordinary charm. On the journey of pursuing the future, Infiniti is still and will always be with its friends, walking along this infinite road, continuing to use Eastern culture, philosophy and lifestyle to better serve customers and better give back to cooperation. partners and fans.
In 1987, the "INFINITI" brand name and logo were officially established. The elliptical curve in the LOGO represents infinite expansion, and the two lines converging forward symbolize Infiniti's continuous progress in the field of luxury cars and its infinite galloping towards the horizon. The four I's in the LOGO combination are like lane lines, extending forward. This is a The road of driving is also the road of life. That night, Wang Baojun made the car logo gesture with his hands, which symbolizes the brand's belief in forever breaking through and moving forward. It is not only a look back without forgetting the original intention, but also a clarion call to move forward with determination, and a declaration of deepening China's development.
Yes, when all roads lead to the end, Infiniti takes the road further to the horizon.
