customer: "I want to buy this".
sales "Sorry, the order for this is full now, if you really want it, you may need to add a little money and wait for a while".
The customer's inner OS: "For the thing you love, add it, wait and wait"!
Customer (seemingly no waves on the surface, but inwardly has experienced a psychological struggle comparable to World War II): "No problem"!
The above dialogue scenes are common in major shopping circles. Consumers have determined that this product is a must, and there is no product that can be substituted. Therefore, facing the "excessive" request of price increase or waiting for the car, or price increase + waiting for the car, they will also be within their own ability. Choose Accept. The reason is nothing more than the old saying "It's hard for a daughter to buy a good one."
The "distorted" concept of price increase shopping is especially common in the automotive industry. Many hot models are increasing prices under the banner of tight orders and short supply. Some of the popular models have not yet arrived and the prices have already add!
Just a Chinese name can arouse great attention in the circle. This is the appeal of , Toyota Sienna , and confirmed the appeal of Sienna 35. The circle of friends is even more lively than the Chinese New Year. Not only a group of veterans who have been in the automotive industry for many years, but also potential customers of Sienna are eager to try the domestic Toyota Sienna.
Various articles about the launch time of and the official price prediction are even more overwhelming.Even if you didn't know anything about Sina before, now the information pieced together from various articles can fully understand Sina, giving people the illusion that Sina will be officially listed tomorrow.
A picture of Xana’s price increase has been circulated on social platforms a few days ago. XLE and LTD both increase the price by 50,000 yuan, the LTD Plus increases the price by 60,000 yuan, and the top model Platinum needs to increase the price by 7.5 -80,000 yuan.
Seeing this picture, Professor
came to three conclusions in his heart. First, he felt reasonable, then felt unreasonable, and finally felt reasonable. The first reasonable conclusion is derived from the popularity and comprehensive product strength of Xana.
Based on the TNGA architecture, the rear suspension structure is changed from a torsion beam to a multi-link, and the driving quality is improved. There is a gasoline-electric hybrid system that can take care of the later stage. Fuel economy, in short, has all the races that an orthodox MPV should have. The price increase is also reasonable.
But immediately, the first reasonable conclusion was overturned by an official notice issued by GAC Toyota earlier, and the second unreasonable conclusion was generated. In order to completely eliminate the price increase behavior of its 4S stores, since the launch of the new fourth-generation Highlander in August this year, GAC Toyota has launched a new sales model.
The new sales model is that consumers can pre-order cars directly online, and pay a deposit of 20,000 yuan to GAC Toyota (not refundable after the production schedule, but the deposit can be changed, but the configuration can be re-scheduled). Go to the selected dealership to sign a car purchase agreement within 3 days, and pay the balance, insurance, purchase tax, and service fees for a series of fees offline.
It’s just that Sina will inevitably encounter capacity shortages in the early stage of its listing. Due to production capacity considerations, the pre-Sina may not adopt the form of online car purchase, and the 4S store may not sell it at the official guide price after the listing, but at the market price at the time, which is similar to the current price of seafood. This is why I came to the third reasonable conclusion.
Although according to the data, Sina has confirmed that it will be produced in the third and fourth-line factories of Guangfeng, and the planned annual production capacity may exceed 100,000 units. However, according to internal sources, the first batch of Xana is only 100 units off the assembly line, and due to the impact of the global chip crisis, the output will inevitably decrease. Professor
would like to say to potential customers of Sina that Sina’s sudden large-scale production expansion cannot be expected. It is better to hope that the span version will be launched next year. That. When the two cars are sold at the same time, internal fighting is inevitable. Maybe you can still hope for the miracle of discounts.
In addition to the unlisted Saina, the Crown Lufang, which has been listed a few days ago, has also been reported to have a price increase of 20,000. In addition, according to different vehicle sources and regions, the price increase of crown land release varies.
The price increase of the two-wheel drive version of some 4S stores in Beijing area is about 5,000 yuan (cash). According to dealers in other regions, there is no shortage of quotations for a "gift package" of 10,000 yuan for decorations and 20,000 yuan.
and the new fourth-generation Highlander selected the GAC Toyota Fengyunxing APP,As the only official car purchase channel, Crown Lufang has not mandated that vehicles must be ordered on the official App for the time being, which also gives dealers more room for operation.
Some consumers also call FAW Toyota official customer service, and the reply is "Sorry, Mr. FAW Toyota always regards protecting the interests of consumers as the highest pursuit, but the market The price is determined by the relationship between supply and demand. We can only tell you what the official recommended retail price is. The actual price is still subject to 4S stores."
in the tank Before the appearance of 300 , the professor really didn't know that domestically-made off-road can be so popular. It seems that it is not that the domestic off-road circle is too small, but that there is a lack of a phenomenon-level model that can lead the domestic off-road market segment. Obviously Tank 300 did it.
The most frequent dialogue between consumers and the sale of the tank 300 is not about the discount on this car or any gifts that can be given, but when I can order it now. Is there any way I can quickly mention the car.
The sales response is generally that the factory has already exploded orders. Earlier, in order to digest the original orders, it was necessary to temporarily stop receiving orders and to stop and increase the production line. Now The pick-up cycle should be at least 3 months.
In other words, if you go to a 4S store to place an order now, it will take 12 months to get the car at the earliest. This is still the ideal state of large-scale ordering before it appears again.
But even if the factory bursts with orders, the supply exceeds the demand, the dealers still refuse to raise the price. Because it is understood that Great Wall has clearly stated to the dealers that price increases are not allowed, if one case is found, a single store will be fined 200,000 yuan and be held accountable.
It is said that some insiders from the manufacturer went to the 4S shop to investigate the price undercover. One was found and one was punished. Although it still has to go through a long waiting cycle, but at least the tank 300 is clearly priced, and will not reach into the consumer's wallet in disguise, and increase the price in the name of picking up the car faster. In contrast, it is our domestic conscience!
The dealers authorized by the manufacturer are subject to internal regulations and are not allowed to increase sales. However, if the price increase occurs on a third-party trading platform, the manufacturer will not be able to control it so broadly.
The cause of the matter is that the tank 300 recently launched a cyber model, but the price is more expensive than the 100,000 regular version. Cyber technology sports suit, Cyberbeat advanced HiFi system, the entire car's extreme fantasy domestic decoration suit, and 1.5-inch elevated and enhanced nitrogen shock absorbers, the inside and outside of the whole car are quite cyberpunk.
It not only has the excellent off-road strength of the ordinary version, advanced technology system, but also the "cyber" component that can better demonstrate the personality of the owner. It is not surprising that the new car has a limit of 3000 after the official website opens the reservation channel. Instantly seconds empty. Those involved should be able to regain the feeling of rushing to take elective courses at the university. Can you grab it in just one second?
Soon,On the second-hand trading platform, there is a transaction post for subscribing to the Tank 300 Cyber Edition . Don't think that others will transfer it to you at the original price, and find out about it with an increase of 20,000. You can’t blame others for increasing the price by 20,000 yuan, which violates the norms of market transactions. You can blame your hand speed for not being fast enough.
Of course you can not blame Changcheng. Build a few more cars.
I've seen the god operation of 极氪001 , who can not say a word, 氪氪001 really works!
God action 1: I clearly stated in the official announcement that all the deliverable orders for Jikrypton 001 in 2021 have been sold out. Starting from June 15th, we stop accepting intent gold . You are too enthusiastic and very happy. The task has been completed this year, and the order has been scheduled for next year. Then everyone will think habitually that the order is over this year, and they can only be as early as next year.
But the "intimate" extremely krypton braved the embarrassing expression of self-talking, and for users who insisted on choosing extremely krypton, it also reserved the Dading (5000 yuan/non-refundable) Rights and access. How is it, not surprised, not surprised.
God operation 2: Extreme Krypton 001 may also consider that it is too popular, resulting in increasing orders, which makes the pick-up cycle of consumers who place orders in the future become longer and longer.In order to allow consumers who place orders in the future to pick up the car as soon as possible, it is necessary to find a way to reduce the growth rate of orders. Extreme Krypton 001 came with an official price increase of 20,000 without saying a word.
In the early stage, users who book before July 31 can enjoy a discount of 5,000 to 20,000, which is a discount of 15,000 yuan, and the WE version of the entry model only costs 266,000 yuan.
However, on June 15th, the price of the WE version of the model was queried again in the Mini-Kr Ordering applet, which has been changed to 284,000 yuan. The sudden price increase of 20,000 yuan did dampen the enthusiasm of many potential customers to place orders. In this way, the goal of extremely krypton 001 has been achieved!
Of course, most consumers don’t understand the good intentions behind the KKR001 price increase. KKR also gave a "legitimate" reason for this. It is not yet possible to determine the amount of state subsidies for new energy vehicles in 2022.
However, it is obvious that very krypton has not done his homework. As early as April 23, 2020, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the Development and Reform Commission issued the "Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles." In 2020-2022, the subsidy for new energy vehicles will be reduced by 10%, 20%, and 30% respectively on the basis of the previous year.
Netizens who are proficient in mathematics returned an account to Jikr 001. The state subsidy will be 18,000 yuan in 2021 and 30% in 2022. In other words, the state subsidy will be 12,600 yuan in 2022. . It is well-founded and convincing.
God operation of extremely krypton 001,I can’t read it, but I was so shocked that I couldn’t help but like it!
The price of commodities is determined by the relationship between supply and demand. If it were not for some consumers to use cash to support the price increase behavior of the models, the 4S store would not have the confidence to increase the price.
There is just another question worth pondering, why not every model can increase the price, even the big discount sale is rarely asked? The key lies in the relationship between supply and demand. Oversupply usually leads to discounts, while supply exceeds demand and there are price increases. These models that require price increases are often hot-selling models with tight supply and demand. Why is there a tight supply and demand situation again? The reason is that the car is too popular, and the crowd is asking for it!
Maybe the shape of this car is very popular, maybe the power is very popular, or the comprehensive product strength is very popular, there will always be a point that makes it the most popular choice !
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