On May 8, Tesla China officially announced that the standard battery life upgrade version of the domestic Model 3 has increased by 1,000 yuan, the current price is 250,900 yuan, and the delivery cycle is 2-4 weeks. The price of the Model 3 Performance high-performance version remains unchanged at 339,900 yuan.
It is worth mentioning that just yesterday, Tesla in the United States also announced a price increase. The price of the Model 3 standard battery life upgrade version, long battery life version, and Model Y long battery life version have all been increased by $500 (about 3215 yuan). According to statistics, this is the fourth time in the past two months that Tesla in the United States has increased the price of the Model 3 standard battery life upgrade and long battery life version.
In the Chinese market, this is the first time that Tesla has raised the price of Model 3 models this year, and it is also the second time that domestic Tesla models have raised prices this year. On March 24, Tesla China announced that the price of domestic Model Y models will increase by 8,000 yuan, of which the long-range version will increase from 339,900 yuan to 347,900 yuan, and the high-performance version will increase from 369,900 yuan to 37.79 yuan. million.
As for the reason for the price increase, the official said that it is mainly affected by cost fluctuations. Industry insiders speculate that manufacturing costs are mainly affected by chip shortages and rising battery raw material prices. After entering 2021, the problem of core shortage in the global auto industry has become more and more serious. Auto companies including Ford Ford, General Motors, Honda, Toyota, etc. have announced production cuts or suspensions. Tesla, one of the American car companies, has announced La is no exception. As for power batteries, since the end of last year, the prices of the main raw materials of batteries, lithium, nickel and cobalt, have continued to soar, which has increased the manufacturing cost of batteries, which in turn affects the profits of car companies.
Tesla's price hike has a lot to do with its strong market performance, as demand for its products is already in short supply.According to US technology media Electrek, Tesla’s production capacity in the second quarter has been sold out. Although only one month has passed, the production in the second quarter has obviously been unable to meet the growth trend of orders. Tesla also has record sales in China. According to the data of the China Passenger Transport Association, the sales volume of Tesla Model 3 reached 52,858 in the first quarter, and the cumulative sales of Model Y, which was launched soon, also reached 16,422.
According to Tesla's first-quarter financial report, the domestic parts rate of the Shanghai super factory has reached more than 90%, or because of the continuous improvement of the localization rate of the supply chain, the price increase of domestic models is much lower than that of other markets.
Tesla's sales performance in April attracted much attention! Of course, for consumers who have the intention to buy a car, the price increase of Tesla Model 3 will not significantly affect its market sales. What really affected its market performance was the Tesla booth rights protection incident at the Shanghai Auto Show. Since then, reports about Tesla's brake failure and abnormal acceleration have emerged one after another, causing consumers to have potential concerns about Tesla's products, which in turn affected its sales. .
Cui Dongshu, secretary general of the Passenger Federation, also believes that Tesla's sales will decline in April, but he believes that it has little relevance to the rights protection incident. It said, "April is the first month of the second quarter, which is usually in the deployment period of manufacturers' orders and production. From the perspective of market rules, the delivery volume will also decline. In addition, Tesla will continue to export to Europe, so in the It is not surprising that China's data has dropped. At present, Tesla Model Y still has strong resilience, and the impact of the auto show event on its sales is expected to be limited. "
