Relying on the success of CS75 PLUS and the steady sales of Yidong, Changan Automobile will successfully return to the first echelon of independent brands in 2020. Of course, the bright figures are exchanged for the price-performance ratio of compressed profits. If Changan wants to achieve a higher level of progress The breakthrough of the brand upward is inevitable. Therefore, in the case of the CS95 that was launched in the early years, Changan UNI-T was placed high hopes and became its brand's high-end touch. What is its chance of winning?
technology "virtual standard" How far can the value go?
In June 2020, UNI-T was officially listed, with a pre-sale price of RMB 113,900 to RMB 133,900, making it both attractive and cost-effective. Changan is positioned as a "future technology mass producer". In fact, "technological intelligence" has become a common label for most independent brands to break through. After all, not everyone has the R&D strength of BYD and the super technical support behind Geely. endorsement.
So, after more than 8 months of listing, has UNI-T's original intention of taking science and technology as a breakthrough realized? Objectively speaking, UNI-T is still relying on appearance. The Changan UNI-T, which was considered to be the benchmark for Geely ICON, is bold in design, and even sci-fi atmosphere. In particular, the dot matrix front face is similar to Lexus’ design language, and the overall shape is bold. The current popular concave design is adopted to create a beautiful profile. In short, UNI-T is a model that can be remembered. However, if we further investigate, the technological attractiveness of the product is lacklustre, and even criticized by many people in the industry as a "technical" false standard.
The author briefly summarized, roughly a few feedbacks are more concentrated, first of all, the most concentrated problem is the virtual standard of engine parameters. As we all know, UNI-T is equipped with Changan’s proud Blue Whale 1.5T turbocharged engine, with a maximum output of 132 kW and a maximum torque of 300 Nm. The maximum torque corresponds to a speed range of 1250 rpm to 3500 rpm. The fuel thermal efficiency is As high as 40%, the wet dual-clutch variable box is matched with this power system. Compared with the CS75 PLUS, the star model of the Changan brand, UNI-T has significantly improved its maximum output power and torque.In turn, the Changan UNI-T achieves stronger explosive power. Therefore, the super performance with a minimum of 7.5 seconds has become the highlight of the media's common hype. We don't know if there is any car company instructing it. But what makes the face is that many media such as Autohome, Dragon Pig, We-Media, and independent car critics cannot break through 9.5 seconds in the catapult start. The self-test of the car owner even exceeds 10 seconds, which is compared with 7.5 seconds. Propaganda is a far cry. Some opponents may say that the manufacturer's data is the limit value reached under special circumstances and special conditions, but why the speed of 100 kilometers announced by Nissan and Honda, ordinary car buyers can also drive such a value, so this This kind of whitewashing is obviously unsteady.
Of course, it is not only the acceleration of 100 kilometers, the officially announced braking distance is 33.2m, which is also measured at about 38m.
As for the engine thermal efficiency of 40%, the analysis given by the previous industry insider is more intuitive: the benchmark for thermal efficiency is Toyota's 2.5L Atkinson cycle engine, which can achieve an effective thermal efficiency of 40%.
Changan’s 1.5t blue whale engine has neither Atkinson cycle nor Miller cycle, nor compression-ignition lean combustion technology. It is just an ordinary Alto cycle engine. It is almost impossible to achieve this number. Tan, even if it reaches 40% at a certain point, it is very unlikely. If the car company refutes, you can speak directly to the BSFC chart, otherwise it will be difficult to escape the suspicion of false bidding.
Finally, let's talk about the L3 autonomous driving function that demonstrates the technological content of Chang'an UNI-T. It has also been reduced to a joke in the industry, and the mentality of how it wants to be successful can be seen here. According to its published standards, at best, it can only be said to be a set of driving assistance functions that are slightly higher than the average level of the market's L2. Why do you say that? The difference between L2 and L3 is whether you can liberate your hands and feet. However, on UNI-T, this is a prerequisite. The road must be closed within 40 kilometers per hour and cannot be changed. This is not substantively different from the current mainstream traffic congestion assistance of manufacturers, and most car companies have already achieved it. Obviously, L3 is only a publicity stunt by manufacturers.
So far,We have seen that a UNI-T defined as a "future technology mass producer", apart from its looks like Lexus, its own strength is not enough to support the word "technology", if honest and cost-effective, young The winning market is actually more appropriate. As for the impact on the high-end market, obviously the strength is not yet available.
Where is the independent three Musketeers Changan?
Judging from the current sales, Geely, Changan, and Great Wall are the first-tier iron triangles of independent brands. However, sales can measure the potential of a model, but it is very It is difficult to measure the thickness of a brand.
As we all know, in expanding market share and influence, independent brands are taking the road of price-for-quantity. , Geely and Great Wall are developing rapidly at the brand level, especially increasing their efforts to invest and shape high-end brands. Geely’s Lynk & Co has basically established a high-performance tonality, sales have entered a stable period, and Volvo’s Technical endorsement has always delivered a steady stream of internal power. As for Great Wall, the brand layout has also gradually matured. Great Wall Artillery has become the sales leader in the pickup truck field. WEY's image of high-end smart and safe has basically been established, and Euler has established a stable market in the field of new energy. On the other hand, Changan, in addition to still fighting in the field of traditional entry-level fuel vehicles, is still blank in high-end brands. On the contrary, Auchan has also become a constraint on Changan Automobile itself, forming a competitive overlap in terms of price range and product strength.
The strength of overseas layout also means the possibility of a car company going global. In this regard, Changan is also the weakest of the three brands, and Great Wall Motors has the best export performance, with products sold to more than 100 countries Geely is currently developing in several countries including Malaysia, Belarus, and the United Kingdom, while Changan passenger cars are only deployed in a few countries such as Pakistan, Russia, and Brazil.
focuses on cost-effective products. While bringing high sales to Changan, it also hides hidden dangers. This can also be seen in the 2020 financial report of the Changan brand. According to an analysis of Changan Automobile’s financial report for the first three quarters of the industry,Although it achieved a pre-profit of 3.2 billion to 3.8 billion yuan in the first three quarters of 2020, under a detailed analysis, the company's core profit comes from investment income. That is to say, the profit sharing of self-joint brands and the disposal of subsidiaries are two, and the income exceeds 3 billion yuan. This shows that the profitability of the car is weak.
Therefore, it is necessary for Changan Automobile to make an upward breakthrough. However, if it hopes UNI-T, it risks breaking again.
is written at the end
China's auto market has already entered a period of rational consumption, and it is clearly not suitable for the current market to rely solely on marketing to get out of the market, and it is inevitable to encounter the survival of the fittest. Moreover, the shadow of the Changan CS75 engine oil incident has just passed, and the company's sales are gradually on the right track, and each one should be treated with caution. And to be honest, compared with Geely and Great Wall, Changan Automobile still has the risk of changing weather at any time when walking on one leg. Once the main sales model has a defect, the sales may be cut in half again. And the sincerity of car companies, in addition to the product's cost-effectiveness, the true promotion of the product should also be included.
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