people have different opinions on the same thing, which is very common, not to mention if this matter involves both China and Japan. The Hongqi H9 from China has officially landed in the Japanese market. Some people think it promotes the national prestige, and a small number of people think it is a show. It is not surprising, because the freshness of the new arrivals ripples, it takes time to calm down to gradually clarify the truth under the complexity.
Today we try not to look at the overall macro view, but to explore the details to expand new ideas from several points.
1. Kansai Port (Osaka)
The location of Hongqi H9 landing in Japan may be just a coincidence. It is not Tokyo or Yokohama, but Kansai Port (Osaka). I believe that from the perspective of "money", some people think that freight containers sent from Tianjin to Osaka should be relatively cheap.
However, the Hongqi H9 officially launched in the Japanese market such a sensational event, do you need to consider a little bit of freight? This obviously doesn't make sense, and the price of containers sent from Tianjin Port to Tokyo is similar to that of Osaka. The price of Tokyo Port is actually more favorable. So starting from the actual situation in business, and from the perspective of iconic news events, FAW has every reason to "Versailles" landing in Tokyo Port. Therefore, it is speculated that this low-key may be intentional.
For Kansai, the Chinese nationals are no strangers. The Kansai soldiers who sneaked and slid during World War II, especially the Osaka Fourth Division in the Division A, gained a reputation. They only care about business, and other factors can be minimized. Just as Moutai has long been sold in Japan, the first consideration for Hongqi's landing in Japan is to respect the business itself. Therefore, perhaps only time can give an answer. For now, the Hongqi H9, as the luxury flagship of the Chinese brand, cannot be the same as the Dingyuan ship's visit to Nagasaki that year. Only Chinese auto brands have shown their sharp corners. The actual point is to start with the Japanese and Korean markets around them.
Two or three?
yes,There are only 3 cars in total.
However, Hongqi H9 is a small step, and China's car is a big step.
It is the same as Haier erected an electronic billboard diagonally opposite the Ginza Mitsukoshi Department Store, and white goods entered Akihabara, Asia's largest electrical street, symbolizing the arrival of an era. Of course, some people will suggest that the Red Flag H7 has been sold in Japan before, and it should be regarded as a standard bearer. It’s just that the origin of the H7’s identity is more like wearing a vest for resale, but this H9 is because of the aluminum alloy chassis, the exterior design elements of Rolls and Mercedes-Benz, and some reference from Audi interior functions. Suspected of wearing a vest.
However, whether these three H9s are prototype cars for testing, or will they eventually land in the "Hongqi Industry Retail Store" for sale, or it will take time to give further clear information. After all, we are not aware of the difficulties involved in the TRIAS automotive product access inspections of the Ministry of Land, Infrastructure, Transport and Tourism of Japan. The Lynk & Co brand, which was previously "born in the world", opened a new car launch conference in Japan, but it has not yet achieved sales in Japan. If the Hongqi H9 can further release the news that the quality of hardcore products is not afraid of strict testing and finally sold through the pipeline, I believe it will bloom outside the wall and push the confidence of domestic market sales.
III. System and provide more options
First of all, Hongqi must pass the Japanese auto market access test when it is listed in Japan, but this does not mean that Hongqi has to face the frontal rigidity of the same price brand cars as the Japanese. This is a basic concept that should not be confused. Just like Moutai, the cost of a few dollars itself can be sold for several thousand yuan. It is not through the collision test between the wine bottle and the bottle, and the chemical composition PK of the liquid and the liquid forms the final report and finally determines its market price.
However, such a simple reason has become a kind of original sin when applied to Chinese car brands. It seems that the success of going to Japan to South Korea to Europe and other overseas markets depends on dismantling a circle of parts and placing them on the floor for people to examine. First, whether they are all original, second, whether the craftsmanship of a great country, and third whether they are worth so much money.
everything is developed and mature consumer market,It must be a state of multiple brands and multiple choices, rather than the cliché of "the old three are new and the new three are stitched up again and again" as we did more than ten years ago. As an independent market segment, Hongqi H9 can gain the favor of some consumers in overseas markets through its own characteristics of Chinese elements. WHY NOT? Isn’t it possible to choose a Chinese luxury brand? Have to take it apart to see and then sell it by the catty?
Secondly, Chinese auto brands have made great progress in the development of digital and social media interaction, as well as gradually improved service supporting system capabilities, so sailing to the sea is not determined by a single product. Win or lose, but to carry out a set of systems for integrated operations. It is only a small step for Hongqi H9 to enter the Japanese market as a product. Whether Hongqi can bring comprehensive system services such as brand services and digital capabilities to overseas consumers will it be truly called the Chinese luxury car brand.
The ichthyosaur listened to the Sanskrit voice, Wan Li's eyes were clear.
We look forward to Chinese brands such as Hongqi, Lynk&Co and BYD, whether they are in Japan or overseas, and then they will truly show the Chinese market as the leader of the global consumer market and be invincible.
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