"Today, the boundary between education and user delivery has become more and more blurred. Many companies have launched their own online education platforms online, but its purpose is to influence its community users and its partners. As well as its employees, to achieve better commercial value delivery." Xiaoxing Fan, co-founder and COO of Xiaoetong, said at the GET2020 Education Technology Conference.
Faced with the special situation in the first half of this year, many people’s lives have entered the "cloud era"-cloud class, cloud fitness, cloud jumping di and other application scenarios. Many offline institutions have transformed online, but small and medium-sized Educational companies still have pain points such as small business scale, unclear division of employee responsibilities, and modularized service targets. Therefore, the R&D of technical service providers to solve the plight of small and medium-sized education enterprises still has a large market space, and it also brings market opportunities for technical service providers. The demand for customer acquisition of
has increased, and the live broadcast technology has helped
. In an interview with Future.com reporters, Fan Xiaoxing said frankly that after understanding user needs, he found that there were two trends in the education industry during the special period in the first half of the year. There are more urgent needs in terms of enrollment.
"Everyone is talking about customer acquisition, so we have also invested a lot of research and development manpower, including this year we have some related interactions with corporate WeChat, all for better dissemination and drainage in the WeChat ecosystem, including Manage its front-end users.” Fan Xiaoxing said.
"The second is the need for efficient interaction between institutions and students. Because Xiaoetong did public courses for a few years before, and later interactive courses in the WeChat ecosystem, everyone’s needs were also very high, including the form of round-table discussions. Real-time student display." Fan Xiaoxing said, "As well as special teaching scenarios, such as online painting, students need to have a more real-time video-based interactive feedback. These are actually different from previous new requirements."
In fact, This year's "Black Swan" event also gave birth to a new format of education + short video, education + live broadcast. As a technical service platform, Xiao Goose Tong also has a general description of the future technology trend.
"Including live screens, background cabins and other technical hardware, we also pay attention." Fan Xiaoxing admitted that these are two different user needs.
"The large number of open classes is because Little Goose has always been backed by the advantages of ecological communication. It has a wide spread area, including educational institutions. In fact, it is more used as a pre-stage enrollment and drainage link. The live screen and background warehouse This type is heavy-duty, including some interactive live broadcasts with two teachers. In fact, it may be used more as a systematic course, requiring a higher unit price for teaching." Fan Xiaoxing said, so this is just an institution Two different requirements that may exist in parallel at the same time.
In terms of interactive live broadcast, Fan Xiaoxing said frankly that a lot of research and development has been invested this year to make a functional complement, and through these actions to respond to the cognitive problems of the front-end educational institutions. Maybe in the future when we add some heavy hardware devices, it will be more acceptable for users.
is a lightweight, short and fast digital tool
"First, for educational institutions, we are complementary to educational institutions, and we are the CTO shared by everyone, helping everyone to get rid of the cumbersome, tedious, and costly technical construction sites offline. Second, we help you build your own knowledge service platform. We hide behind the major platforms to help you complete basic tool support actions; third, whether it’s your brand, student users, or course Fortunately, these are all attributable to everyone. We are just acting as a butler and coordinating role." Fan Xiaoxing explained the positioning of Little Goose in this way.
Fan Xiaoxing believes that Xiaoetong uses a digital tool to help companies rebuild a new business connection between each organization and users, under the background of the coexistence of public and private domain traffic.
Fan Xiaoxing said: “The best behavior of Little Goose is that there is no need to build a team with high technical costs. Including some very large organizations, they will actually use very lightweight, short and fast tools like Little Goose. Initial attempts in the online WeChat ecosystem."
At present, Little Goose has hosted a very large number of users, including many public institutions, forums and so on. This year, live streaming is very popular, and Little Goose Tong also made a "live streaming course". "We are also in different private domain traffic, joined our public class live broadcast, plus a large number of interactive live broadcast, to helpIt helps everyone to complete the seamless connection and transformation between the public live broadcast and the interactive live broadcast. It also helps everyone to conduct direct interaction between online and offline students in the interactive course while attracting traffic. "Fan Xiaoxing said.
" For an intelligent educational management system, there is a strong mutual influence between the head office and branch schools. Whether it is the user path or the accounting, everyone needs to see very transparent results. "Fan Xiaoxing introduced that Xiao Etong’s intelligent accounting management system can help organizations achieve efficiency synergy, and then complete a series of management and efficiency actions such as distribution and accounting. Fan Xiaoxing frankly said that Xiao Etong will be customized customers. 1V1 provide services, on the one hand to increase trust relationships with customers, on the one hand to accompany the customer growth in business .
source: network of the future: Zhang Bingqing original reprint please contact an authorized
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