List of Most Innovative Companies in Guangdong-Hong Kong-Macao Greater Bay Area: TOP30 New Retail and New Consumption

The most innovative company GBA50 in the Guangdong-Hong Kong-Macao Greater Bay Area

following the first sub-list "Technology and Manufacturing"

the second sub-list "Medicine and Life Science"

the third sub-list "Culture and After "Entertainment" is released one after another, the last sub-list of

is also announced!

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"New Retail and New Consumption"

This sub-list, you can see the oldest way of human interaction-commercial activities, in the hands of a group of pioneers in the Greater Bay Area who dare to be the first in the world. What level of evolution has it reached. Nowadays, people's consumption desires are fully satisfied at all levels, and there are unexpected changes in the form of commodities, exchange methods, payment methods, experience provision and so on. Since the beginning of the crowd, consumption and trading have occurred, but no era in history has given these two concepts such a profound and new meaning as it is today, which makes it possible to break through the limits of imagination and use individual behaviors. Incorporate into the pattern of the group. The Greater Bay Area has been a convergent place for business travel since ancient times. The new retail and new consumer companies that have grown up here will realize the traditional way, the wings of supplementary technology, and the skill of operation and strategy.

ranks in no particular order

z17 18z

Ping An Group of China

As one of the main symbols of Shenzhen's financial innovation, Ping An has grown with Shenzhen’s transformation from a property insurance company in the corner of Pian An to a comprehensive financial group covering the entire financial sector today. Including insurance, banks, trusts, securities, funds, etc., which are closely related to personal life. Under the "finance + technology" two-wheel drive strategy, Ping An Group has successfully stepped on almost every rhythm that China has experienced in the development of the economy.

z17

Meiyijia convenience store

in Guangdong, there is a Meiyijia every 100 meters. As the treasure of Guangdong Zhendong, Meiyijia is also the king of convenience stores in China. Since its establishment 22 years ago, Meiyijia has been blooming everywhere, bringing warmth and convenience to cities in China. The development of Meiyijia is a representative of Chinese chain enterprises entering the stage of 10,000 stores, and will eventually be recorded in the history of the development of China's retail industry.

z17

18z

Bingsheng

started from a food stall to a Michelin star restaurant. Bingsheng Food has been patiently operating for 24 years and has established himself as a legend and signature Cantonese cuisine. Although it started in the grass, it was able to break out of the catering industry in a red sea. Bingsheng can not only manage the old and tricky tongues, it will also be able to go out of Guangzhou in the future and win the love of people everywhere.

z17 18z

Shangpin Home Delivery

combines traditional private customized carpentry skills with big data. This is the business Shangpin Home Delivery is doing. After years of careful layout and comprehensive digitalization, Shangpin Home Delivery has become the industry's TOP3 customization giant, and has always been at the forefront of the industry, leading new trends through innovative practices.

z17

Liby

is a leading brand in the field of Chinese detergents. The phrase "do not hurt your hands" carries the recognition and trust of thousands of families against the Liby brand. During the outbreak of the epidemic in 2020, Liby Group paid close attention to the development of the epidemic, quickly convened all important positions of the entire group to work together online, fully supported the production and transportation scheduling of "200 million donations", realized the anti-epidemic of all employees, and displayed the leading brand Style.

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Vipshop

"Brand sale is great value." Vipshop, which has always focused on female consumption, has the courage to "out of the circle" and officially upgraded Slogan to create a more cost-effective popular brand sale platform. Whether it is a brand new slogan for people of all ages, or the layout of offline commercial complexes, Vipshop will officially open its own way to ride the wind and waves.

z17

MINISO

In the era of rampant e-commerce, MINISO adheres to the essence of retail and focuses on the offline. With the ultimate cost-effectiveness and high-frequency innovation, it covers as many as 11 rich categories such as living and household appliances, electronic appliances, beauty and skin care, bag accessories, snack foods, and stationery.The retail network of more than 4,000 stores has been steadily established all the way, bringing a better life to consumers around the world.

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18z

Nay Xue's tea

With her love for 5000 years of Chinese tea culture, Na Xue redefines the way young people drink tea for you. Use the purest methods, the most natural tea and the freshest fruits and vegetables to bring new tea drinks into the impetuous life of modern people, popularize tea culture for them, and create a better lifestyle.

z17

Onion O'mall (Onion Group)

is the leader of global cross-border direct sales e-commerce, with more than 1 million seller channels across the country, providing 800,000 promotional shop owners and 300 million high-quality consumers with good products and good prices. Adhering to the mission of "passing global goods, carefully selecting high-quality goods", Onion Fashion has become the preferred platform for global users to synchronize their beautiful lifestyles.

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18z

Aunt Qian

's phrase "Don't sell overnight meat" is the golden sign of Aunt Qian as the king of fresh food in the community, and it is also a trick to quickly capture the minds of consumers. In the past 20 years, China’s residential clusters driven by real estate have driven the transformation of new retail models. Aunt Qian was the first to test the waters of the community model. She was the first person to dare to eat crabs and the harvester of the first wave of dividends.

z17

Perfect Diary

In the past, it took an average of ten years to market a consumer brand. Now, Perfect Diary uses innovation to write miracles for us. On November 19, 2020, Yixian E-commerce Scenery landed on the New York Stock Exchange, with a market value of tens of billions of dollars. Founded only three years ago, Perfect Diary is well versed in the preferences of young people and has developed quickly to become a new benchmark for domestic makeup brands.

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Xinxuan Holdings

Xin Youzhi is the hottest "brother" of Kuaishou, with more than 65 million fans. A live broadcast that took only a few hours to bring the goods, the sales amounted to hundreds of millions. Doing Xinxuan is mainly to promote its own brand and to incubate a professional delivery anchor team headed by itself. It is also an important sign of Xin Youzhi's transformation from "net celebrity" to entrepreneur.

z17

HFP eggshell network technology

When consumers in the new era increasingly tend to "consume sensibly" skin care products, from "brand first" to "effect first", HFP came into being. Adhering to the concept of "impress the skin with ingredients", we will step into the sight of the younger generation and create more targeted and streamlined skin care solutions for them.

z17

18z

Guofu Gold

"One line of humanity makes real gold, the country is rich and the people strengthen the Chinese dream", Guofu Gold has always adhered to keen innovation, and has cultivated and shaped "National Wealth Gold", "ASONG", "FULL Rich Brand", "F&F Ai Shang ”And other high-quality brands, leading the domestic cultural precious metal and gold jewelry industry.

z17

Shuke

In only 3 years, in the oral care market dominated by international brands, it has achieved growth from 2 billion to 4 billion. Shuke is the first; he started from scratch and successfully made his way out of the Red Sea market and ranked among the top five. , And become the national brand that Unilever, Colgate and other giants are afraid and anxious about. Shuke is still the first. By doing experience and selling solutions, Shuke is redefining oral care.

z17

18z

Flower Birthday Notes

In the e-commerce arena, Taobao, Pinduoduo, and Jingdong have already formed a three-point world. How many opportunities are left for latecomers? Hua Di Di Ji uses innovation to tell you how social e-commerce relies on platforms to open up online and offline closed loops and become a good business that not only helps merchants increase passenger flow and obtain cross-border benefits, but also enables consumers to reduce expenditures and improve the quality of life.

17

pandas do not go

. In the traditional impression, the simple delivery action of going to a cake shop to buy a cake on a birthday is changed to punctual delivery by a delivery person wearing a panda costume. It also comes with 2 minutes of dancing, reading, magic performance or live interaction. At that time, thousands of consumers really feel that their mood and needs when buying cakes are fully satisfied. The panda will naturally become a true understanding without leavingCustomer demand, the unique brand that provides customers with value.

18

Lexin Holdings

under the consumer trend, membership has gradually become the most popular consumer relationship. As the country’s first cross-ecological payment membership platform under Lexin, Leka is undoubtedly at the forefront of the times, lowering the threshold for consumers to research various promotional activities; at the same time, there are also installment Leka malls, which guide users to rational consumption and on-demand shopping. Become the most intimate partner of consumers.

19

Cazilan

With the continuous emergence of new cosmetics consumer brands, under the rapid rush of market challenges, Cazilan, who has the classic "big eyes" IP, is not showing any weakness. It always believes that good products are always the foundation of brand power and the core asset of an invincible brand. It is Ka Zilan's responsibility to hold an umbrella for Chinese makeup.

20

In the era of big data, domestic enterprises are more and more willing to change the rough management model of the past. In the past two years, the joining of many giants such as Ali, Tencent, and Bytedance also reflects the huge prospects for the future development of the enterprise service industry. The ability of Tanji Technology to stand out from many companies is not only a commendation of the efforts and achievements of Tanji Technology in recent years, but also an affirmation of Tanji Technology in the industry.

21

Mobility Network Technology

, a third-party mobile advertising platform company that links 900 million devices and covers more than 200 countries and regions, is called "the first overseas digital marketing stock" by the industry. Mobvista’s primary service advertisers and the provider of primary service traffic firmly believe that globalization will be the biggest dividend of China’s mobile Internet in the next five years, and Mobvista will therefore become an irreplaceable partner in the hearts of customers.

22

Baiguoyuan

The delicious fruit is God’s reward for mankind to follow the natural laws of the world and everything. Over the past 18 years since its establishment, Baiguoyuan has had a footprint all over the country, covering more than 4,000+ chain stores in more than 80 cities. It has a reputation everywhere, and it is worthy of being the vanguard of Chinese fresh fruit and vegetable brands.

23

Qianhai portable treasure

When most people focus on how to use the connection to make life more convenient, there is such a group of people who are concerned about the safety of your belongings through the technology of IoT. The smart luggage of Qianhai Portable Bao has functions including charging, global positioning, anti-lost, weighing, fingerprint unlocking, and using technology to truly make life safer and more intimate.

24

Hengjie Sanitary Ware

From smart toilets to thermostatic bath heaters, modern bathroom life has spread to millions of families in China. As a new domestic product brand, Hengjie is based on its unique understanding of the lifestyle of the Chinese people and mutual recognition with local feelings. With its youthful and innovative brand power, it sends out a powerful new domestic product voice to the world.

25

Oribo Technology

"True smart homes should have active intelligence", Oribo is defining a smart home with a vague concept in our impression. From MixPadX, HomeAI 3.0 to AI Scence 2.0 and other products, Oribo uses native whole-house smart homes and immersive real-life smart services to lead the upward development of the industry and create a new pattern for the domestic whole-house smart home industry.

26

hi tea

When a brand is already popular enough to be heard in the streets, it has begun to be a cultural label, widely appearing in the punch-in photos or video materials of new media such as Moments of Friends, Weibo, etc. It also has its own large number When the fan group. Nouns like "tens of billions of valuation" and "unicorn" may not be enough to describe their true value.

27

Hot Mom Help Technology

One of the favorite platforms of Chinese mothers, Hot Mom Help always patiently accompanies every mother and baby's growth, and promotes the industry with ingenious products, caring services, professional knowledge and efficient help The vigorous development helps Chinese mothers move from self-confidence to excellence, and delivers positive power to society.

28

KK pavilion (Quick e-commerce)

high-value space design, cost-effective selection, fast fashion cross-border innovation, KK pavilion, KKV, THECOLORIST colorist and X11 and other brands under the KK Group are quickly launched Swept the social circle of young people. Relying on continuous innovation, flexible speed, and data-based technology operation mode, KK Group has grasped the new consumer group, and grasped the opportunity of the new consumption era.

29

The cotton era

began with a simple dream to keep people away from chemical stimulation. Based on a love of natural plant fibers in nature, the cotton era only relies on cotton in 11 cities across the country, including Suzhou, Xi’an, Nanjing, and Chengdu. The establishment of thousands of square meters of large stores is only to introduce high-quality cotton as the core material into all aspects of life care, and to provide everyone with a comfortable life back to nature and health.

30

Inman

With its unique design style of "elegant and concise, unassuming personality", Inman quickly became the main force of Taobao women's clothing brand. In addition to clothing design, Inman also carries the epoch-making significance of the Chinese clothing industry’s transformation from ODM to brand transformation. Its advocating close to nature, returning to nature and other original ecological themes, inspire contemporary young people’s yearning for a healthy and comfortable life The embodiment is vivid and vivid.

GBA50-50 of the most innovative companies in the Guangdong-Hong Kong-Macao Greater Bay Area. The 50 companies

, which grew up in the Guangdong-Hong Kong-Macao Greater Bay Area, are rapidly rising as a strong and new business potential; they benefit from the development opportunities in the new era, and they are also innovating to define the business voice of this era; They are composing a new sample of the economic development of the Bay Area in the new era, radiating the country and even exporting to the world; they are the leaders of the global Bay Area economy leading the future.

"Take strength as the way, born towards the new". We will conduct exploratory research on technology, data, operation, design, sustainability, and back-feeding capabilities of companies in the Guangdong-Hong Kong-Macao Greater Bay Area to build a database of highly innovative enterprises in the Greater Bay Area, and finally form a rich international Vision and include professional lists and research reports of the most competitive and innovative companies in the Greater Bay Area, radiating the international influence of the list, digging and connecting multiple global needs and resources, deepening the comprehensive innovation capabilities of China’s Bay Area cities, allowing Guangdong, Hong Kong and Macau The Greater Bay Area has become an irreplaceable force in the global Bay Area economy.

Guidance unit: Southern Finance All Media Group

Organizer: FastCompany, 21 Finance APP, Uncrowned Finance, Guangzhou Brand Quality Innovation Promotion Association

"Bay Area Manufacturing" is the Guangzhou Brand Quality Innovation Promotion Association and Hong Kong The Quality Assurance Agency (HKQAA) cooperated to establish a brand cultivation evaluation project in 2019 for the purpose of substantive implementation of the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area, policy reference and formulation. At present, in-depth support units include: Guangzhou Industry and Information Technology Bureau, Guangzhou Market Supervision Administration, Guangzhou Municipal Bureau of Commerce, Guangzhou Cooperation Office, Guangzhou Committee of China Council for the Promotion of International Trade, Guangdong-Hong Kong-Macao Greater Bay Area Research Institute, Express Company FastCompany, Guangdong Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Creative Industry Promotion Association, China National Institute of Standardization, TÜV SÜD Greater China Group. It is based on HKQAA’s internationalization and authoritative status and expertise in the field of evaluation and certification, and the advantages and space of the Greater Bay Area’s global manufacturing base and service ecology, and a high-standard international quality brand cultivation evaluation system jointly built by the region. It is committed to fostering and forming The “Bay Area Manufacturing”, a regional global logo brand that integrates quality, technology, service, and credibility, recognized by the market and society, led by high-quality enterprises in the Greater Bay Area, provides an international authoritative business card for companies competing on the international stage.

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