Source | Tencent SaaS Accelerator Phase II Project-Baiying Technology
On November 19, the iDigital Annual Digital Marketing Awards, which lasted for several months, was grandly awarded and announced at the GMTIC Global Marketing Technology and Retail Innovation Summit. Baiying Technology (Member of Tencent SaaS Accelerator Phase II) was invited to attend and was highly recognized by the market and customers based on excellent practice cases in the field of digital marketing. won the "Best MarTech Leader of the Year" and "Annual Two awards for outstanding artificial intelligence technology/platform!
▲ Baiying won the annual Best MarTech leader and annual artificial intelligence technology platform award
It is reported that the current GMTIC Global Marketing Technology and Retail Innovation Summit ended on November 19-20 at the Kempinski Hotel in Shanghai. The summit gathered people from Unilever, Kraft Heinz, Kalan, Red Star Macalline, Budweiser (China), Nike (China), CFB, Shiseido, Mengniu Dairy, Wahaha, Qiaqia Foods, Beijing Tiny Tea, Yili, Mars (China), Jiangling Motors, Montblanc, SAIC-GM-Wuling Automobile, Chery Automobile, Shanghai Lawson Convenience Co., Ltd., Hema (China), Chow Tai Fook, Xtep, Shanghai Jahwa, Excellence Education, GSK, Lufthansa, Wanda Digital and marketing representatives from industries such as hotels, UCB Pharma, Sanofi, Dyson, China Resources Sanjiu, Xiangyi Bencao, Lufax, etc. from FMCG, automotive, finance, beauty, luxury, education, medical, aviation and other industries. At the same time, media representatives from 36 krypton, Jacob's column, and outstanding experts from enterprises such as Xiaomi Group also participated and attended the summit.
With the advent of the new marketing era driven by big data and artificial intelligence technology, brands have gradually deepened their knowledge and application of technology, and they have begun to reshape their marketing strategies through marketing techniques to empower companies with a new round of growth. Looking at the domestic marketing market, most companies are still at the stage of lacking data collection, data mining, and data analysis capabilities, prone to problems such as mismatches in user scenarios, lack of system planning, and difficulty in marketing growth.
, as an innovation leader in the field of artificial intelligence, Baiying Technology has accumulated technical experience in 20+ industries and provides 42,000+ enterprise-level customers with "omni-channel access, all-scenario services, and all-media integration" AICC intelligence. The overall solution for the contact center and the AICRM digital intelligent customer relationship management platform solution.
In the field of digital marketing, Baiying Technology uses big data intelligent analysis and AI technology to accurately reach target users with brand information, gain insights into users’ interactive behaviors and interest preferences in mobile marketing scenarios, and trigger its active communication and fission marketing effects. Open up the connection between consumers and brands, form a full-link, full-scenario closed loop of intelligent marketing services, and help companies achieve maximum customer value mining!
Among them, the award-winning "Baiying x Xipei Education | Six Steps of Digital Intelligence Operation, Xipei Education and Overseas Studies Department has accumulated 20,000 + precise customers in three months" case, which analyzes the fine management of Xipei Education and Overseas Studies Department Difficulties in the process of model transformation, starting from business scenarios, cover the entire process of efficient market acquisition, demand transformation, and management insight analysis business, and use data to empower business scenarios to track and manage the sales process and customers throughout the cycle.
For example, under the previous customer relationship management system, Xipei Education faced problems such as low efficiency of manual input of clues, untimely follow-up, and difficulty in tracking student information. Based on the collection of 360° portraits of customers, Baiying AICRM provides Xipei Education with visual analysis of all touch points of customer journeys, tracks customer lifecycle behavior tags, and provides data on customer source channels, content browsing, and course product preferences. Insights, covering the full cycle of "reach-experience-conversion-renewal-referral" to maximize customer value. Through in-depth cooperation with Xipei Education, Baiying utilizes the advantages of new technologies such as big data and artificial intelligence to in-depth empowerment in personalized communication and interaction, multi-channel automated marketing, full-link data tracking, etc., to create more customer experiences Scenarios, maximize the life cycle value of customers, and drive the upgrade of Xipei Education’s marketing and acquisition model.
In the future, Baiying will continue to explore new digital marketing models to help enterprises in the wave of full-link digital upgradesGain the possibility of growth. More precise marketing reach, more efficient interest identification, more comprehensive business insights, AI and big data technology innovation empower enterprises to reshape growth, and stand out in the fierce market competition.
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Tencent SaaS Accelerator·Industrial Upgrade Practical School
Tencent SaaS Accelerator, as an important part of Tencent’s industry accelerator, aims to build a bridge between Tencent and SaaS-related companies through capital, technology, Ecological support such as resources and business opportunities accelerates the growth of enterprises in all aspects from strategy to scenario implementation, thereby helping industrial transformation and upgrading.
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