official account is now called "classical self-media", which means that its fans are slow to come, the income is not high, and the return is not proportional. Although
is not the same as before, it can be 10W+ at every turn, as long as it is constantly updated, it will continue to pay attention, but it is still one of the most worthy of self-media. As long as you find a way to operate and drain traffic, it is completely fine to make a small profit of 5,000 yuan a month on the official account.
1. Public account naming skills
has an account owner who is a movie resource. He just changed his account name and blocked WeChat search traffic. Every day, about 500 fans came to pay attention. After one year, I made 200,000 yuan by receiving advertisements. The method used by
is very simple. The words most searched by movie users are "resources", "free", "online", and "download", so he combined and built a "popular movie resource free download" "The number of ", there are 500+ users who come by search every day.
finds words very simple. The first is to use word-digging tools on the webmaster tool; the second is to search and search the drop-down, it will display the words that you have searched more, these words are the information that users urgently need; the third is under e-commerce platforms such as certain treasures, Each column has a detailed classification, which is the content that users search for more.
After selecting the words, you can use the WeChat index (small program), Weibo index, and Baidu index to select the most searched words, and the combination will be able to "lay out" traffic.
Here is another trick to block more traffic, which is to add more keywords in the account description and menu location.
because as long as the name, account description, and search keywords appear in the menu, they can all be matched under search. If your account weight is high, you can also rank in the top positions of those search terms.
Two. How to increase the weight of the official account
A public account that has just started, the most difficult part is to increase the popularity, especially the account with high verticality. If you rely solely on content, it may take six months to one year for the first 1,000 fans.
But there is a shortcut: WeChat search.
can make the official account appear in the front row of search results through a few reasonable operations, and even the new account can grab more exposure and natural traffic.
Souyisou ranking is based on account quality, account matching, authentication, and violations. If you want an account to rank high, you must increase the number of fans and original articles.
recommends that you update articles with more than 800 words regularly every day, and the originality should reach more than 80%. After you post on time for a period of time, the system will enable the "Original Management" function for you. When you post again, you must check the "Original Statement" so that the account weight will increase faster.
The second thing is to improve the official account menu and account description, and do not post advertisements in the early stage to avoid triggering violations and deduction of weight.
's quick drainage technique will be explained in detail later.
3. How to quickly produce content
There are 3 ways to create original manuscripts.
1. Write it yourself. You can write a manuscript based on your own experience, and you can distribute it to the self-media platforms such as Zhihu and Toutiao.
2. Pseudo original. Just search for related articles on Toutiao, Zhihu, and Baidu, and then write it again in your own words. The originality of such articles can reach more than 90%.
3. Pseudo original 2.0. There are many pseudo-original websites such as milk pan and locomotive on the Internet. You can directly generate a pseudo-original manuscript. After the generation, you can modify the sentence that is not smooth to meet the original requirements of the official account. For the topic selection of
, you can refer to the number of followers and pageviews in the upper right corner of the question. The higher the data, the more you care about this issue.
4. How to find accurate users and drain
After you have prepared your account and content, you must consider how to effectively drain users if you want to increase your followers in the short term. Here are 4 effective drainage techniques.
1. Zhihu drainage method
After synchronizing the official account article to Zhihu, you can put some decoys at the end of the article that can attract users to pay attention to the official account to direct the traffic to the official account.
like someAccounts that do short video operations will prepare a package that includes brand planning programs and industry reports, or some free course training and free tools. These things are valuable for the growth of new operators, and the probability of being converted to the official account is also high.
If your users are doing sideline or part-time jobs, you can also use sideline groups, project gameplay, and task publishing websites as bait.
The method of obtaining these materials is also very simple. For example, you can buy ready-made ones on Knowledge Planet, the report check mini program, and a certain treasure. If you don't want to spend money, there are many people who share it for free on Tieba and Zhihu. Or you can download it directly on report publishing platforms such as Crawley and iResearch.
If you don’t want to spend money and don’t want to spend time sorting out, then go to a colleague, change the name of the information they send, and make it your own.
2. WeChat, Q group drainage method
has the best drainage effect is the community of various accurate users, just forward the article and it will attract a lot of attention.
As for how to find the Q group, everyone knows that just search for keywords directly. Today I will mainly tell you how to find WeChat groups.
(1) Sogou
first enter the words [Scan M to enter the group], [Enter the group], [Add group] on Sogou, and then add industry words, such as "part-time job", "online shopping", and then select the top [WeChat], you can retrieve the official account article with the group entry QR code.
Mobile search can also do this, and it can also filter the publication time of articles with QR codes.
(2) Weibo
Weibo is also searched for words such as [Scan M into group], [Enter group], [Add group], and after adding industry words, select [Real Time] above to find various WeChat and Q groups for precise users are now available.
(3) Douban
Douban has some groups dedicated to sharing WeChat groups, such as [Taobao Youh], [WeChat Group 2D M], [2D M Sharing]. It not only allows sharing of two-dimensional M, but also posting and advertising.
(4) Official account
Some official accounts will act as a community by the way, which is convenient for selling lessons and things. These groups are usually added through the assistant or can be found directly in the menu interface. You can add the assistant of the peer official account, and ask if there are any groups you can join.
(5) Changing the group
is to use the group resources in your hands for the groups in other people's hands. As long as you have 3~5 groups, you can find other members in the group to exchange resources. Even if only one person in a group is willing to change, then your group resources are snowballing.
(6) Enrolling classes in groups
small programs such as Knowledge Planet, Qianchao, Litchi Microclass, and Little Goose Tong are small programs that sell classes. There are often limited-time training courses of 9.9 and 1 yuan spike. After finishing these classes , The teacher will call you into their group (let you repurchase or buy more expensive courses).
3. Network-wide private domain drainage method
Except for WeChat and Q groups, each platform now has its own social networking place. These places are similar to WeChat groups, and users are very accurate. Go in and rely on decoys to attract traffic, or directly advertise. There is no problem, because most of these groups are not managed by someone.
(1) Weibo group
microblog [message]-(upper left corner) [discovery group], you can find various groups as long as you enter industry keywords. Some groups are publicly promoted, and anyone can advertise.
(2) A certain treasure group
A certain treasure group is basically displayed on the homepage of each store, baby details page, Weitao, live broadcast, and it will also be recommended under the order logistics information. These are the shop fans, suitable for some Taoists to add.
(3) Free fish pond
fish pond is similar to Tieba, but it is currently under adjustment and may no longer be online. Now there is a new section called [Playing], which is similar to Xiaohongshu, but there is still very little content in it. You can lay out the content in the keywords to seize the opportunity.
(4) Zhihu circle
Zhihu has a [circle] at the top of the homepage. The circle is similar to Tieba. You can directly search for keywords and select [circle] to join.
Now the circle is mostly users, there are few advertisements, you can useReap the benefits.
(5) 58 The same city
58 The same city tribe section is similar to Weibo, but it is a square, the news is relatively concentrated, the traffic is also large, direct advertisements or pretend users to post for help, wait for someone to pull you into the group.
4. White prostitution method
(1) After rewarding
rewarding the official account article, your avatar will appear at the end of the article, then change the avatar to a variety of [Internet earning + heart] pictures, you can 1 yuan for free prostitution of all kinds of millions of big V traffic. The key point of the operation of
is that the location of the big V and your number should be the same, so that the traffic will be more accurate.
(2) Comments
generally have a fixed time for posting, and you can go to the comment area as soon as you post. After the
comment is selected as a selected comment, you can change your screen name to the form of [Net Earn + Heart]. In the comment area, your ID will also change. The main point of the operation of
is to comment on the manuscript as soon as it is published, and the probability of being selected as a selection will be greater. The comment content can be more interesting, and find a few friends to like, so that the ranking will be higher.
(3) Mutual push
peers with similar reading volume usually push each other, that is, promote your account in the article.
requires you to prepare a 100~200 word introduction, such as your qualifications, current status, and grades, you can put it on it. It doesn't matter if you are exaggerating. The better the introduction, the better the drainage effect. In addition to peers can push each other, some industry leaders will also push each other. If your reading volume is not that high, you can change the position of the second or third or fourth article with him.
I have a few peers, and I basically push it like this 3 to 5 times a month, and my fans are growing very fast.
has generally followed this set of operations, and mass production of 10,000-fan public accounts is actually very fast. But then I don’t recommend that you sell it for cash, because the post-maintenance is to continue to post some "original" articles. After that, whether it is to receive advertisements or open traffic masters, in the long run, the revenue will be more profitable than direct selling, and these accounts can become A steady stream of traffic sources for their main business. That's all for
, let's get started!
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