smartphone appeared, we didn't know that mobile phones could play the piano in addition to making calls. Before the advent of smart refrigerators, we could not imagine that the refrigerator could also be linked to the oven to make roast duck! And now, all this incredible has become a reality.
On November 1, a subversive "Roast Duck Festival" was staged across the country. But when people taste the authentic Beijing-flavored roast duck, they find that the protagonist of the "Roast Duck Festival" is not the roast duck, but the Triwing Smart Kitchen that can connect the refrigerator and oven to cook roast duck intelligently. Data shows that during the Roast Duck Festival, the three-winged bird wisdom roast duck scene has entered 10,000 households across the country.
90 minutes is a "smart kitchen" revolution
As we all know, it is difficult for Beijing roast duck to reach the dining table of ordinary people due to strict selection of materials, complicated procedures, and sophisticated methods. If you want to eat authentic Beijing-style roast duck, the first step is to get on the train to Beijing, and then take the subway to Wangfujing. After another 1-2 hours of queuing, you can enter the restaurant to enjoy the food. If you want to be lazy and cook at home, you will only make "Roast Duck" instead of "Beijing Roast Duck".
But now, Haier Refrigerator has realized the user's desire to make Peking duck at home with a scene revolution of smart kitchen. In the roast duck scene, Haier Food Network and Beijing Caishikou roast duck restaurant have jointly developed to provide users with a full set of roast duck procedures from duck embryos to recipes, and from pretreatment to one-click roasting. The refrigerator becomes the purchase and storage of duck embryos, Select the command center for recipes and linkage roasting. All the user needs to do is to take the roast duck embryo out of the refrigerator and put it directly into the Haier Shilian steaming oven without defrosting. You can start roasting by selecting the Beijing roast duck recipe with one click. Only 90 minutes later, the mellow, fatty but not greasy Peking duck can be freshly baked.
In fact, roast duck is just one of Haier's "smart kitchen" revolution. In the era of the Internet of Things, Haier Refrigerator has reconstructed traditional industries in terms of scenario solutions and ecological integration, and provides experience upgrade scenarios in various fields related to kitchen appliances, home improvement, and food. In these scenarios, the sense of boundary between products and brands gradually disappears. Users only need to put forward a need, and Haier Refrigerator can create a scene in the Triwing Kitchen, and meet all user needs through "unbounded ecology".
From single product to "complete set", home appliances enter the era of scene consumption
For a scene, any single brand and product seems extremely weak. Therefore, it has become the development path of smart home and smart home industry from single product to "complete set". This is not unique to Haier. Many companies, including Midea, Huawei, and Xiaomi, are all pushing home appliances into the era of scene consumption.
Among them, most companies are centering on core products such as mobile phones, TVs, routers, and air conditioners, and form a complete closed-loop experience through the smart hardware products of ecological chain companies. After making the product intelligent, although the added value of the product can be improved to a certain extent, for the overall user experience of the smart home, it often faces problems such as the inability to communicate between the products and the control system disorder, which leads to the smart home experience Greatly discounted.
and the birth of the "Triwing Bird" scene brand has become a key factor in solving many pain points in the industry. The basis for the birth of "Tri-winged Bird" is the in-depth insight into user needs. By providing personalized solutions that change according to needs, attracting internal and external ecological parties to flock to and jointly promote the home Internet of Things to enter millions of households.
In the three-winged bird kitchen scene, this kind of user thinking is particularly prominent. Among them, there are not only refrigerators with one-click purchase of traceable healthy ingredients and smart preservation, but also kitchen appliances that determine the preparation time, cooking steps, and algorithms based on recipes, as well as smart interconnected hoods... Every part of the kitchen is fully mobilized to realize the overall innovation of kitchen life. With its leading layout in the scene,
makes Triwing Bird rank at the forefront of the industry in terms of scene landing and scene income. According to the latest third-quarter financial report of Haier Zhijia, in the single-quarter revenue of 58.68 billion yuan in the third quarter, the tri-wing bird-driven scene income was particularly eye-catching. The ecological revenue in the third quarter reached 3.4 billion yuan, an increase of 138% year-on-year.
10,000 is just a small start, and the smart life of 300 million families is "the arrow is on the line"
For Haier Refrigerator, 10,000 roast duck scenes entering the user's home is only the first step on the Long March, and the smart life of 300 million familiesIt is already a "winding arrow", and more families will become part of a smart life in the future. The true wisdom should be the deep integration of "Internet of Things" and "Quality of Life". Haier Refrigerators, through co-building an ecosystem, guarantees the "safe, healthy, and individual" quality of life for hundreds of millions of users. In the ecology of
, there are not only food-related ecological parties, but also a set of strict design, material selection, construction, supervision, and acceptance service standards and procedures based on the "1+N" professional service system. By cooperating with thousands of ecological resource parties such as Boloni, Tongrentang, UNILLIFE lunch box, Orange Pack Wuyou, etc., we can create smart kitchen scenes for users to meet the diverse scene needs of purchase, storage, cooking, cleaning, and installation.
Similarly, the Food Union Ecosystem, as an important part of Haier's smart home, is also having effects on a global scale. Relying on the global influence of the seven major brands such as Haier, Commander, Casarte, GE Appliances, Fisher & Paykel, AQUA, Candy, etc., Food Union Ecosystem also continues to deepen its global strategic layout. With the help of the “Rendanheyi” model, Haier Food Union's ecology allows smart homes to develop in the direction of resource integration, accelerating the global ecological transformation.
In the recent Double Eleven, Haier also won many heavyweight firsts. Haier started from changing lanes of refrigerators, centered on the user’s smart kitchen experience, and constantly iteratively built life brands and empowered new models to achieve a win-win situation with users, ecological resources and brands, and at the same time relying on its own strength Reshape the behavior of the entire industry and accelerate the transformation and upgrading of the industry to a smart industry.
Beijing Roast Duck is here, will the family-sharing version of the Man Han Banquet be far away in the future?
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