This is the first time that the European Union (EU) privacy regulations have been invoked to file a major complaint against the US technology giant Apple.
Apple said that they provide users with super high-level privacy protection. Earlier, Apple announced that it would further strengthen its regulations after the release of the iOS 14 operating system this fall, but in September it said that it would postpone the plan to improve privacy regulations until early next year.
The complaint filed by the digital rights organization Noyb accused Apple of using the tracking code that is automatically generated after each iPhone is set up, which is the so-called "Advertising Identification Code" (IDFA).
The advertising identification code stored in the device allows Apple and third parties to track users' online behavior and consumption preferences, which is very important for companies such as Facebook to deliver targeted advertising. Attorney Stefano Rossetti of
Noyb said: "Apple placed this cookie-equivalent code on the phone without the user's consent, which clearly violates EU privacy laws." "(E-Privacy Directive), which stipulates that the user's consent must be obtained in advance to install and use such information.
Apple’s planned new specifications will not change the above situation, because the new specifications will only restrict access to third parties and will not restrict Apple’s access to data.
Noyb is a privacy organization led by Max Schrems. Schluns previously filed a complaint against Facebook, all of which have achieved marked success.
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