Double Eleven "Refund Persons": In order to get a discount of 40 yuan for 300 yuan, they gathered the merchant's wool! In the recent "Double Eleven", everyone frequently placed orders. This time, Wei Ya and Li Jiaqi raised their arms when they stayed up late, which attracted many netizens to greet each other. It feels that Double Eleven will take a long time this time, and the discounts offered by the platform are indeed relatively good. Many products have a discount of 40 yuan for more than 300 yuan, which is equivalent to a discount of more than ten percent. Wei Ya broke the record again. Many anchors interacted enthusiastically in the live broadcast. This time, the transaction volume of hundreds of billions can be said to be resounding.
Unexpectedly, after the "Double Eleven" carnival, a group of "refunders" was generated and it was also popularly searched. Compared with the eager expectations of the "refund people", this batch of "refunders" is really very rational Many people’s habit is to keep things in the shopping cart. The price is quite obvious. It can be said that the double eleven will not drop at a glance. Many products are indeed much cheaper, especially skin care products and daily necessities. It is the lowest price of the year.
In order to make up the order to reach 300 yuan, many people will choose some products that are not particularly desirable, such as clothes that are returned for reasons that they don’t like. Some pre-sold new first-sale deposits are not refundable, but most of the clothing categories are OK The refund of the full amount is the first thing to do. In contrast, like some daily necessities, there are very few returns.
As for "What is the reason for your refund?" Many buyers said that they had "impulsive consumption" at the time and placed the order "to make up the order". Although there are various reasons for applying for a refund, they are impulsive consumption. The main reason is that many buyers are optimistic about the goods a few days or even weeks in advance. In this case, there will be no refunds. The main reason for the refunds is that they are not very consistent at the beginning.
Although refunding is the right of consumers, we don’t advocate this behavior. After all, it’s the wool of the merchants. Many merchants have already discounted the price in order to offset sales. There are many "refunders" The group is really purely to collect 300 yuan for the order, get a full discount, and then refund a small part of the goods, cross-store full discount of 300 discount 40, can enjoy a cash discount.
All the preferential amounts will be allocated to each product purchased, which is tangibly cheaper, but some people use this rule, and the wool is a bit too much. For example, a coat is 260 yuan, plus 40 yuan to buy individual items. Commodities can be discounted by 40 yuan, and the equivalent of 40 yuan is given away for nothing. This account is still very affordable, and it is the consumption behavior that occurs to make up for the full reduction.
If a buyer uses the loopholes in the rules to make profit, it is not illegal in law, but refunds for the purpose of collecting orders, not because of the quality of the goods, it is a bit of juggling with the merchant, and it prevents the people who really want to buy the goods. For other people's normal online shopping, the merchants are desperate in these three months, and double eleven has poured a lot of storage costs, as well as manpower and material resources.
In order to cope with the Double Eleven, many large businesses have concentrated on the whole company to do this activity. The refund behavior will eventually affect the commercial resource allocation. Double Eleven accounts for about 30% of the whole year. The refund ratio There are 3% of 100 people who have 3 "single people" to refund. This kind of consumption behavior cannot be controlled by merchants. After-sales customer service issues refunds, which increases the workload.
Merchants have paid a certain fee to the platform in advance, and then they are eligible for the Double Eleven event. There is a guarantee in the price. Many merchants who reduce the activity need to bear a part of it. They take the initiative to give profits, and the act of pooling makes them a headache In addition, some consumers found it undesirable to buy it, and they had to bear any loss in freight insurance, so they returned the goods briskly. This aspect is more obvious in the clothing, luggage category, objective factors are not as subjective, the express outlets are very busy everywhere, the couriers are so busy, the platform will not screen out the products for refunds when calculating the transaction amount, but the moisture is not large. , Generally does not account for much.
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