Behind the sale of moon cakes by Starbucks and Hey Tea, is the annual "cut leek" festival

Xiaoxian recommends: is the National Day holiday tomorrow, I don’t know what plans the friends have?

is also a coincidence this year, the first day of the National Day holiday also happens to be the Mid-Autumn Festival.

Mid-Autumn Festival, a traditional festival, I believe many friends will buy some moon cakes, or give moon cake coupons to relatives and friends. This year, even Starbucks and Hey Tea have sold moon cakes and moon cake coupons across borders.

But did you know that there are many moon cake coupons on the market now, and its are really the "chive cutting artifact" of the empty glove white wolf, the water behind it is simply too deep!

Today’s article, let’s take a look at the harvesting routine behind the mooncake coupons at .

Mid-Autumn Festival is approaching, and it's time for everyone to buy mooncakes and hairy crabs online.

Indeed, Chinese people still have a lot of obsessions in these traditional festivals. Whether giving gifts to customers, eating by themselves, or visiting relatives and friends, buying mooncakes is a decision that will never be wrong.

domestic mooncakes have also changed from the traditional five-core and bean paste fillings to 's "artifact" of leek, which can be used as moon cakes. The traditional plot of

is too big, once a year, mooncakes are eaten well, the family can be reunited, and everything else is not a problem.

At any rate, no matter what the filling, it is considered auspicious to eat the symbolic food of the Reunion Festival.

My dad bought various moon cakes, moon cake coupons, hairy crabs and hairy crab coupons these days. The circle of friends is full of similar related links. There are also

bargaining, sharing likes, and promotional screenshots discounting.

eats some of them on their own, and even calls me to ask if I can go back to eat; and is more for gift certificates to people when visiting relatives and friends, as well as colleagues and customers.

can't stop buying and buying.

My mom buys P2P, and my dad buys moon cake coupons. The whole family will celebrate the Mid-Autumn Festival together.

01

How profitable are the mooncake coupons of the empty glove white wolf?

Many people know that the profit of moon cakes is so big that it is a combination of noodles and fillings. Compared with a series of similar noodles such as dumplings, buns, and steamed buns, the price can double to three times.

is a little more exquisite in packaging, a big publicity, and it is not uncommon for it to be tenfold or eightfold.

is the same as Yuanxiao and Zongzi, but if you want to buy it, you have to buy it, you have to buy it after 60, you also have to buy it after 00, and after 00 you have to share a circle of friends.

This is not uncommon. The catering industry is already profitable, not just mooncakes, everything is profitable, but mooncakes are outrageous.

However, is more outrageous than moon cakes, and that is moon cake coupons.

If the moon cake is a superb premium snack, then the moon cake coupon is an artifact of the empty glove white wolf pit leek .

is actually not accurate to say so, it cannot be called leek.

Because moon cake coupons are in circulation from "birth" to "new life", everyone gets the "moon cake" they want.

Why are many people recycling moon cake coupons?

foodies only think about what to eat and how to eat, but some people are busy making money, wondering how to make money on the Mid-Autumn Festival. The

moon cake coupons have a short shelf life. Many people will not really use them to exchange moon cakes. It is more about unit welfare or human relations. Why do so many merchants recall moon cake coupons?

Actually, is completing the last link of the mooncake coupon cycle. The cycle of

moon cake coupons is like this:

assumes that a moon cake manufacturer produces a 100 yuan moon cake coupon and sells it to dealer A at a discounted price of 65 yuan, consumer A, such as my dad’s Purchased at a price of 80 yuan and transferred it to consumer B as a gift.

consumer B, because he did not eat moon cakes, he sold it to the scalpers at a discount of 40 yuan.

The merchant or scalper who reclaimed the moon cake coupons sold it to the manufacturer for 50 yuan. The

moon cake coupon has returned to the manufacturer , completing the cycle from "birth" to "new life".

If you don't understand what happened, then omit the middle and just look at the beginning and the end, you will find that the moon cake manufacturer earns 65 yuan, spends 50 yuan, and makes 15 yuan in vain.

and from beginning to end, has no shadow of moon cakes at all, only moon cake coupons.

This is not an empty glove What is the white wolf? If

still doesn't understand, then put a picture and you can study it slowly.

In this picture, except for consumer A like my dad, really paid 80 yuan for moon cake coupons, and all the rest are making money out of nothing!

Hey, I just hate that I can't spend the Mid-Autumn Festival every day, otherwise I will definitely make a fortune.

Just think about it, did my dad lose? It doesn't seem to be.

The favor of 80 yuan of moon cake coupons can not be bought for 80 yuan in a special favor society like our country.

Everyone is not worried about spending money on daily gifts. What is worried about is that there is no good name. There is no reason to use such an upright reason as the Mid-Autumn Festival.

think about it again, besides my dad, who else has lost ?

Some people might say that if there are consumers A or B, they use this gift certificate to buy moon cakes...

, except that the scalpers can’t make money, there will be no impact on the moon cake coupon industry chain. Instead, the manufacturer will get it. Yes: profit from

moon cake coupon + profit from selling moon cake.

Obviously, moon cake coupons are a kind of financial commodity similar to futures. Whether it is a dealer or a scalper, it is completely part of the financial chain.

Of course, the dealer is the manufacturer.

Even if the moon cake coupons are not collected by the manufacturer, as long as the is issued, the manufacturer will earn . It just depends on the progress of the industry chain. The difference between

and real futures commodities is that consumer A is no longer a leek in this link, but has joined the human relationship with Chinese characteristics.

In the pure financial concept, it is leeks, but if it is mixed with favors, no one is sighing and losing money.

Consumer B received the moon cake gift certificate, and while obtaining the moon cake profit, he owed a favor. Z5z Renqing is in China, so it can be regarded as a butterfly of the Amazon rainforest. Z2z

You flutter your wings lightly, maybe it can change a person's life.

02

The huge profits of mooncakes

After such an experience, the profit of the empty glove white wolf of the mooncake factory has been very impressive, and has not counted the money for their real mooncakes.

The decline in the real economy will not affect the holiday economy.

KFC and Starbucks, Pizza Hut and Hi Tea have all gone to sea to make moon cakes. It can be seen that the profit of moon cakes is so greedy.

Starbucks moon cake gift box, the original price is 348 yuan for 6 pieces and 598 yuan for 10 pieces.

is equivalent to RMB, 59.8 yuan each.

Nima, mooncakes are outrageous when they sell, and the use of quantifiers is getting more and more strange.

Everyone who has eaten Starbucks mooncakes knows that if you eat Starbucks mooncakes in one bite, there is still plenty of room to drink.

Don't ask me how I know...

Starbucks is a coffee seller after all, and the profit is not good, so let's change one. Everyone should have eaten the

Yuanzu cake. The main cake is dim sum moon cakes. We can see that his gross profit margin is between 60% and 66%.

Hey, the world of foodies is so exciting.

In fact, the net profit of ordinary moon cakes is not that high, and the gross profit margin is basically around 30%, and it is difficult to exceed 50%.

However, if includes mooncakes with buff added from brands and high-end gifts, the gross profit margin can exceed 60% . Last year, the gross profit margin of Guangzhou Restaurant Mooncake series products was as high as 62.27%; Yuanzu shares mooncake gift box gross profit margin reached 65.85%.

still don’t understand how profitable it is to make mooncakes? Let's put it this way, Yuanzu Z4z achieved a net profit of 275 million yuan in the third quarter. You must know that the company's annual profit last year was 247 million yuan, and the net profit in the first half of last year was only more than 20 million yuan.

Guangzhou Restaurant is similar. In the third quarter of last year, it achieved a net profit of 261 million yuan.The annual net profit is only 384 million yuan.

Everyone knows what the third quarter is.

Go and watch the gift box packaging again. The price of a single-layer carton ranges from 10-20 yuan, and a single-layer wooden box and iron box range from 20-30 yuan. If it is a double-layer, the price is doubled, and the price is 40 yuan. -60, and the basket must be sold for more than 65 yuan.

This is just a simple packaging price. Any kind of mooncake of a different brand can be sold for 300 to 500 yuan when is put in a basket.

From traditional food companies to light industry manufacturers, it is a good time to make money.

The Mid-Autumn Festival is actually a traditional Chinese festival to feed Chinese traditional enterprises.

03

In addition to moon cakes, the routine of

hairy crab coupons is also very wild. Compared with moon cakes, the routine of hairy crab coupons is more than enough, but because the profits of hairy crabs are relatively low, many people don't know.

The hairy crabs act as a demon, which is much more than mooncakes.

Let me talk about two things that are well known all over the world. The first is the lack of catties and the second is that crabs from all over the world take a bath in Yangcheng Lake. In addition to the normal operation of merchants,

is a necessary requirement for hairy crab coupons.

If the hairy crab coupons are purchased by consumers, they are most likely purchased online.

When the store delivers the goods, in addition to the fixed costs such as gift boxes and crabs, they actually have to ship twice, one is the physical gift certificate and the other is the crab.

Although the shopkeeper and the courier generally cooperate, the initial express price of twelve or three yuan is only three or four yuan after discount, but no matter how small the crab is, it is also meat. The hard cost of

express cannot be saved, so it can only be shoddy on the crab.

Generally, the crab coupons are not bought by themselves, they are all given by others, even if they are exposed, few people will hold them accountable. Even if it is held accountable, it will not be so good. It will come back next year. Z2z

said earlier that moon cake coupons are more like futures, so I think crab coupons are more like funds or bank regulars.

The current crab coupons, in addition to the -type futures cycle , which is the same as moon cake coupons, also have the "come back next year" routine because of their higher hedging effect.

For example, a manufacturer issued 1,000 copies of crab coupons. In fact, only 200 copies are allowed to be picked up this year, and the remaining 800 copies will be picked up next year or later.

In this way, the cost of is left, and the funds are also deposited in . The

coupons for delivery in the following year will always be picked up in the second year. According to the merchant, if the merchant does not actively intervene, about 20% of the people will not come to pick up the goods every year.

Or, directly issue two-year and three-year coupons, and withdraw how many crabs each year. In the second and third years, the number of pick-ups is decreasing, but the payment is paid in the first year.

The method of making money is not only written in the criminal law, but also in the civil law.

03

Conclusion

I have written so much, and it can’t stop everyone’s enthusiasm for mooncakes and hairy crabs, and I can’t even stop myself. At this moment, there is a strawberry-filled mooncake given to me by a colleague on the desk.

I can't help but fall into deep nostalgia for cloud-leg mooncakes and duck egg yolk mooncakes, as well as mixed feelings for Wuren mooncakes. Neither

futures mooncake coupons nor regular hairy crab coupons can stop our people’s enthusiasm for traditional festivals. This is why these messy things are constantly banned and even getting better. No matter what, hopes that everyone keeps their eyes open, buys moon cakes with high cost performance, and spends the Mid-Autumn Festival happily.

This article happens to be the last article before the Mid-Autumn Festival, so:

I wish you all a happy Mid-Autumn Festival!

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