Can sell 250 million yuan a year, China's mooncake sales champion has been released, and its position in the industry is comparable to Moutai

The Mid-Autumn Festival in 2020 coincides with the National Day, and the double festivals will be celebrated at the same time, which makes the consumer market extremely lively. In the past two months, supermarket shelves have also begun to be filled with a dazzling array of moon cake gift boxes. Moon cakes are inseparable from the Mid-Autumn Festival. The

market research report pointed out that the Mid-Autumn Festival mooncake market this year will behave like the market in recent years, showing the characteristics of late start-up of the main sales period, short sales period, and large short-term quantities. In terms of varieties, traditional products and traditional flavors will still be the mainstream. For example, traditional lotus paste, five kernels, bean paste, jujube puree, and Baiguo will still occupy the leading position.

According to the latest data released by the e-commerce platform, the top three mooncake brands with the best sales are Daoxiangcun, Maxim and Huamei.

will talk about the situation of the above three moon cake brands separately. The third place in sales is Huamei moon cakes. The company was founded in the early 1990s and has a history of more than 20 years. Huamei Group is an integrated baking enterprise integrating upstream supply chain and downstream sales system. Its subsidiary Huamei Foods is a leading enterprise in the baking industry that mainly produces and sells moon cakes, biscuits, pastries and other foods. The daily production capacity of mooncakes exceeds 3.3 million, and the famous singer Zhou Huajian is the endorsement of the brand. Maxim's is the second best-selling brand of

mooncakes. Maxim’s Group is one of the largest food and beverage groups in Hong Kong. Selling mooncakes can be said to be just a “side business”. It mainly deals in Chinese cuisine, Western cuisine, Japanese cuisine, fast food, cakes, Starbucks coffee shops, etc., as well as providing local businesses and education Other institutions provide institutional catering services. The products of

Maxim's include Chinese New Year cakes, Duanyang rice dumplings, Mid-Autumn moon cakes and various kinds of wax products. In recent years, it has continued to innovate and produced a series of novel foods. Take Maxim’s moon cakes as an example. In addition to traditional double yellow lotus paste and white lotus paste moon cakes, there are also low-sugar moon cakes, snowy moon cakes, and cartoon moon cakes.

Maxim Mooncakes adheres to the Group's excellent quality and the spirit of hard innovation. In the last century, it began to expand the brand to many places around the world, winning market praise and reputation. Maxim’s mooncakes have won the “Michelin” Belgian Monde Selection World Quality Food Award in the world’s food industry for 16 consecutive years. The brand has developed and maintained the leading sales of Hong Kong mooncakes for 20 consecutive years.

China's moon cake sales champion is Daoxiang Village. The brand originated in Suzhou in 1773 and has a history of 247 years. There is a saying from the outside world: "Moutai is for wine making, and Daoxiang Village is not for pastries." After more than two centuries of continuous development, and the inheritance and innovation of generations of Daoxiang Villagers, Daoxiang Village has become a well-known pastry brand at home and abroad.

The sweet, crisp and fragrant Soviet-style mooncakes, with their thin cicada wings, layered skins; oily and soft, full of sweet fillings, bring people the enjoyment of color, fragrance and taste. In the torrent of the times, Daoxiang Village has risen and fallen several times, but it is still full of vitality. On the basis of retaining the traditional taste and skills, we are also actively seeking breakthroughs to adapt to the market. Continuously developing new products can make the time-honored brand rejuvenate.

In recent years, Daoxiang Village has always been consumer-oriented, constantly absorbing local characteristics such as Cantonese, Beijing, and Yunnan, enriching product categories and creating thousands of products. There are more than 700 franchise stores across the country, covering most of the country. It has achieved outstanding results in the pastry category and moon cake category of major e-commerce platforms for many consecutive years. It is estimated that 250 million moon cakes will be sold this year, and sales are expected to hit a new high.