is different from the heroes of VR and Meta, Apple and his AR strategy have been moving towards their established goals without any rush. Will AR glasses be the next golden ticket for consumer electronics? How will AR change our lives? This video brings us to AR glasses and his new generation.
If VR's goal is to recreate an immersive digital paradise completely independent of reality for users, then AR's mission is to integrate virtual and reality into a new world. AR has three characteristics: realistic fusion, real-time interaction and three-dimensional registration. The operation of the AR system first determines the relative position by identifying the real world objects and registering three-dimensionally. Then, after the virtual scene is constructed, the virtual and real are superimposed, and finally human-computer interaction is formed. The technical difficulties here are mainly focused on the SLAM algorithm in three-dimensional registration to determine relative positions, Lcos projection and light field technology to construct virtual scenes and complete virtual and real superposition through transparent holographic lenses. In general, the difficulty of AR lies in how to let AI understand and reconstruct the real world. Its requirements are higher than those of pure virtual space construction like VR.
AR is not a new concept. As early as July 2016, Nintendo released a "AR+LBS" battle game - Pokémon GO based on the classic IP. In this game, you can see Pokémon on the screen by turning on the camera, and complete the battle or capture.
in the gaming field allows us to intuitively feel the attractiveness brought by AR, but if AR can only be applied in the gaming field, then the possibility of being left behind will be higher, and we will inevitably fall into the embarrassing situation facing VR at present. Therefore, Apple hopes that its AR glasses can cooperate with some new applications. Let's imagine a scenario where you can read news and information simultaneously while having breakfast without looking down at your phone. This is not just the difference between bowing and raising your head. AR glasses use eye tracking technology, that is, by calculating information including pupil position, gaze direction and gaze focus, to complete data modeling of the eyeball, thereby providing appropriate content. This technology not only makes the entire visual experience more immersive, but also effectively saves hardware costs. Another mature application of
AR glasses is in the field of maps. Using map street view data combined with the real environment, AR glasses can bring a more immersive navigation experience. In dark environments, AR glasses have more obvious effects than traditional mobile phone navigation. Under the action of the depth sensor, in addition to bringing users a brightness improvement in dark environments, it can also provide better spatial awareness and avoid entering some dangerous places. AR glasses will replace sports cameras for photography.
Email, maps, games... All content originally presented on the mobile phone will now be presented in front of your eyes.
In fact, we don’t need to worry about the content construction issues of the Apple ecosystem. From the notch screen of iPhone X to the Lingdong Island of the latest iPhone 14 Pro series, as long as Apple is willing to open the adapter interface, manufacturers are willing to actively follow up. It can be understood in this way that the dominance of the Apple ecosystem currently controlled by Apple will bring huge potential energy to the introduction of new hardware.
content construction is Apple's strength, but the optimization of hardware experience is a challenge that Apple has to face.
Human eye is an extremely precise visual receptor. AR glasses are closer to the human eye than mobile phones, so they cannot accept low-quality visual experiences. Therefore, 120HZ refresh rate, K resolution ... are all optimization directions that have to be considered. Higher performance will mean greater demand for power. Similar to Apple Watch, most of the use scenarios of AR glasses are outdoors.Therefore, maintaining the battery life within 3 to 6 hours is acceptable to the user. But too large the battery pack will cause weight problems. After all, the important bearing of putting it on the bridge of the nose and on the hands is completely different. Simply put, the hardware experience of AR glasses requires an impossible triangle of comprehensive performance, battery life and weight. Manufacturers need to find a better solution so that this product can enter a broader market.
However, Apple will most likely refer to the airpods solution for battery design, using the combination of AR glasses + charging chamber. The charging case may be closer to the design of the traditional glasses case. Under this solution, AR can basically meet the battery life requirements of 1 day.
Of course, Apple has also fully considered the needs of myopic people. Apple has recently filed a patent on the "adjustable center concave lens system". From the introduction of this patent, we can see that Apple hopes to change the way light passes through the lens through a combination of a liquid crystal adjustable lens and a liquid-filled crystal chip. With the support of optical algorithms, AR glasses will correct complex vision problems including hyperopia , myopia, and astigmatism. Of course, this technology is not only used for vision correction, but also darkens the background light seen by the eyes, so that travelers can have a good sleep.
But then again, the Cook era has been ten years, but Apple's revenue still relies on 2 disruptive products pioneered by Jobs - iPhone and iPad. It is indeterminate to say that Cook has not innovated. After all, he has launched new products such as AirPods and Apple Watch, but it is a little weak in front of iPhones and iPads. As Apple's stock price continues to rise, this giant who controls the entry-level intelligence is even more worried. After all, Nokia was killed at its heyday.
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