14 On the afternoon of October 24, vivo held an imaging strategy press conference. At this press conference, the official inventory of vivo's past concepts adhered to in terms of imaging. At the same time, vivo also announced its latest imaging strategy, which is to provide consumers with a humanized professional imaging experience around the "three comparisons", insist on joint innovation and independent innovation. At the meeting, vivo's new generation of self-developed chips and a number of new technologies were simultaneously unveiled, which also made many users have higher expectations for vivo's next-generation imaging products.
is committed to imaging innovation
For a long time, vivo has been committed to imaging innovation. During the past ten years of development, vivo, which has continued to deepen its efforts in the imaging track, has also brought a number of innovative imaging products, such as vivo XShot equipped with F1.8 ultra-large aperture, optical anti-shake , vivo X70 Pro equipped with self-developed chip V1, etc. Vivo's continuous innovation in imaging has also continuously improved the user's image experience. In addition, vivo also focuses on the construction of image culture. In 2020, vivo launched the first vivo VISION+ mobile photography competition, and in the second year, it received 384,878 contributions from more than 40 countries and regions around the world, further interpreting the concept of "everyone is a creator".
announced the imaging technology matrix
At the imaging strategy press conference, vivo announced the new imaging technology matrix. This matrix will revolve around "three comparisons", namely, comparisons with professional imaging equipment, comparisons with professional photography teams, and comparisons with professional post-stage capabilities. Among them, the four major technical modules created by vivo will be able to achieve better basic imaging effects; while the environmental understanding technology brought by vivo allows mobile phones to automatically judge and analyze the best shooting methods; in the two core scenes of portrait shooting and night scene shooting, vivo has built a super touching portrait system and a sky night scene system, so that the product has the ability to compete with professional post-production and improve the shooting experience in all aspects.
The new generation of self-developed chips are unveiled at
vivo believes that only by insisting on joint innovation and independent innovation can we take the lead in the fierce image competition. In the upcoming new generation of products, vivo will use the larger CMOS sensor . Compared with the previous generation of GNV, the photosensitive capability of the new sensor has been increased by 77%. The new generation of imaging chips independently developed by vivo were also unveiled at the press conference. The new self-developed chip will make further breakthroughs in computing power and energy efficiency than , thereby providing users with a more professional shooting experience.
From the "three comparisons" proposed by vivo, we can see vivo's high pursuit and high standards for mobile image experience. There is reason to believe that driven by joint innovation and independent innovation, vivo will continue to take the lead in the field of mobile imaging, which is worth looking forward to.
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