Now, as competition in the mobile phone market becomes increasingly fierce, brand manufacturers have begun to explore more growth space, especially the full-cycle sales scenario after the new product is launched. If the corresponding marketing push is lacking, it will often lead to a decrease in product popularity and affect sales. In response to this brand pain point, JD Mobile has launched the "GO ON Plan" with integrated marketing operations based on long-term user group insights and in-depth research on online marketing scenarios and links, and has launched the "GO ON Plan" with integrated marketing operations, and jointly explored growth paths with brands. Faced with the upcoming 11.11, JD Mobile's "GO ON" plan will also provide marketing solutions and subsequent long-term marketing strategies for more brands to help brands achieve high-quality growth.
JD Mobile's "GO ON Plan" is intended to be sustainable and to use digital marketing capabilities to do refined and long-term business. The plan takes "expanding crowd volume, improving efficiency in the full link, and empowering strategy" as its core strategy to provide brands with new products, full-cycle and full-link user return and re-marketing. By purchasing multiple scenarios and grading to users, matching differentiated field channel strategies to hierarchical reach, forming a digital marketing closed loop to help mobile phone brands achieve growth.
On May 30, 2022, Honor officially released the Honor 70 series new phone. Through the digital marketing capabilities and precise insight analysis provided by JD's mobile phone "GO ON plan", it assists in the four-step operation strategies of "background diagnosis", "strategy deepening", "implementation layout", and "monitoring optimization", to achieve the reach of core consumer groups and help new products emerge. Data shows that during the JD 618 period in 2022, the ROI ( return on investment ) of JD mobile phones was 90% higher than the regular launch population, helping Honor 70 to win the new mobile phone sales championship of JD 618. During the Honor JD Super Brand Day, Honor 70 also won the sales championship of the 2500-4000 yuan price range for 14 consecutive days.
In this regard, a relevant person in charge of the JD Sales Department of Honor E-commerce said, "The Honor brand focuses on direct communication with consumers and pays particular attention to consumers' needs and interests. JD Mobile GO ON plan effectively provides brand parties with new solutions. By understanding user pain points and value orientations, Honor will give Honor a full-link marketing idea. In the future, Honor will maintain close cooperation with JD, continue to improve resource efficiency, and jointly explore crowd strategies and new directions of digital marketing ."
While helping Honor's new products become popular quickly, JD.com's mobile phone "GO ON plan" also helps brands accelerate user asset precipitation, not only to achieve short-term explosion of new products, but also to take into account long-term user operations, and work with brands to explore long-term growth. The relevant business marketing person in charge of the Communications Department of JD 3C Home Appliances Business Group pointed out that in cooperation with Honor, JD Mobile's "GO ON Plan" effectively solves the marketing pain points of accurate communication with Honor and users and accurate resource efficiency, improves the overall brand marketing efficiency, and better helps brand users to accumulate assets, thereby building business growth opportunities together.
In the future, JD Mobile's "GO ON Plan" will continue to provide brands with new products full-cycle and full-link marketing strategies, improve long-term marketing capabilities, drive long-term growth, and help brands maximize marketing effects.
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