October 10th news, a research report released by CounterPoint Research shows that with the launch of the iPhone 14 series, the old models of Apple such as 8, 11, and XR series in the US renovation market have dropped by about 22%, while the iPhone 13 series has increased by 11%.
It is reported that the reason why old models of phones like the iPhone 8, 11, and XR series depreciated rapidly is that they are 4G phones. As more and more consumers choose the 5G package, consumers who want to buy second-hand iPhones are more likely to buy mobile phones that can support 5G networks.
In addition, Apple 8, 11, and XR series models account for a large proportion of the refurbished smartphone market. CounterPoint Research analyzed that the replacement supply of the iPhone 14 series will come from older iPhone 13 series older Apple phones, such as the X and 11 series. One of the important reasons for this situation is the extension of the replacement cycle.
CounterPoint Research previously released a report mentioned that inflationary pressure has caused pessimism in global consumers and people have delayed buying non-essential products, including smartphones. Judging from the performance of the secondary market, the stock prices of mobile phone supply chain-related companies have also been falling. Since the beginning of 2022, the stock prices of Goertek shares , Xiaomi Group , Wingtech Technology , and Sunny Optical Technology have fallen by 52.7%, 52.75%, 63.99%, and 69.8%, respectively.
In addition, factors that suppress the desire to change phones include the lack of innovative features of the new phones. According to a report released by market research firm Sell Cell, the iPhone 14 series performed poorly in value preservation, and the iPhone 14 Plus dropped sharply as soon as it was launched. According to third-party channels, the market price of the 128GB memory version of the iPhone 14 Plus is about 400 yuan cheaper than the official website, and the 512GB version of the iPhone 14 Plus dropped by more than 1,000 yuan. (Text | Liu Zhen)
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