Author | Liu Fangfang
html From September 29 to October 7, the 22nd China (Qingzhou) Flower Expo and Fair was held in the "Cloud" with the theme of "'Technology + E-commerce' to make flowers more colorful" and broadcast live through the "Kan Qingzhou" APP, Douyin , Kuaishou and other platforms, and online promotion through VR technology.
This year's Flower Expo still has a venue offline at Qingzhou Flower and Seedling Trading Center. The exhibition area planning is based on flowers, and the relevant elements of the 20 successful convenings are incorporated into the scene display. Focusing on the "Flowers + E-commerce" display focus, the theme is prominent, the characteristics are distinctive, and the highlights are all available.
Qingzhou is the most important potted flower production center, potted plant distribution center and succulent plant production base in northern my country. At present, the flower planting area in the city has reached 131,000 mu, and the annual output value and transaction volume both reach 10 billion yuan. Adhering to the concept of developing an industry, driving an economy, and enriching the people, since this year, Qingzhou has continuously explored new models of high-quality development of the flower industry, continued to build the " Qingzhou Flower " brand, fully supported the research and development and innovation of new and excellent varieties, and standardized flower integration. "Qingzhou Flower" has entered a new stage of intelligent, standardized and branded development. In 2022, New Year Flower set the best market in 20 years, with a brand valuation of 34 billion yuan, and was selected as the first batch of " Good Products Shandong " regional brands, successfully hosting the first Flower Realm Skills Competition in Shandong Province. The Qingzhou Flower Expo , which has been held for 22 consecutive years, is also one of the most important flower events in the industry.
This offline venue has three parts: "Famous Products Grand View", "Brave World" and "Live Show".
"Famous Products Grand View" is the Qingzhou flower and famous product display area. It mainly carries the flower expo functions of the Flower Expo, and plans to set up two parts: Flower Famous Product Garden and Cute Pet Plant Garden. Among them, the Flower Famous Garden uses flower art and modeling techniques to integrate flower landscapes as the display basis, and uses novel and unique flowers as the main body to create a Qingzhou novel and novel flower garden that integrates ornamentality and knowledge; the Cute Pet Plant Garden arranges various novel and unique succulent multi-slurry plants and Internet celebrity small potted flowers to create a cute pet botanical garden that displays the technological content and enterprise scale of Qingzhou.
"Brave World" is a special exhibition area for flower art. It will be organized around the theme of the exhibition, and will have three special exhibitions: "Welcome the Twenty Top 20, Forgetting the New Journey" Combined Potted Art Exhibition, "Thousands of Positions and Thousands of Flowers, Unlimited Vitality" succulent variety exhibitions, and "Flowers Enter Ten Thousand Homes, More Colors in Life" Flower Application Exhibition, highlighting the festive and warm festive atmosphere.
"Live Show" is an e-commerce live broadcast area, and is the live exhibition and live sales area of this "Cloud Flower Expo". More than 50 flower live e-commerce companies are gathered here. The anchors use live broadcast platforms such as Douyin, Kuaishou, and Pinduoduo to form an overall linkage with the opportunity of "Cloud Flower Expo", to promote Qingzhou flower brands, sell Qingzhou characteristic flowers, and create Qingzhou flower live broadcast experts.
In addition, this year's Flower Expo will also carry out online activities through the "Welcome the Twenty Top Twenty and Forgetting the New Journey" combination potted art exhibition, "Digital Business Promoting Agriculture" direct sales in Qingzhou Flower Base, the 2022 Qingzhou Flower "Top Ten Famous Products" selection, Agricultural Bank of China Cup "E-commerce and Flower Art" competition, the top ten e-commerce studio selection of "E-commerce and Life" live special lecture, "Qingzhou Flower Helps Farmers" live broadcast special lecture, "Qingzhou on Flowers" - Flower Fairy Takes You Flower Country Tour, "Cute Pet Grand View" boutique succulent plant exhibition, "New Flower Products" online selection and other activities, comprehensively promote the external promotion and exchange of the flower industry and flower enterprises.
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