E Studio hopes to present the ultimate industrial design and product exhibition experience, so it uses subtraction in space design to remove all jumpy shapes, retain only the material and space blocks, so that the product can be highlighted and displayed to the greatest extent.

© E Studio

E Studio hopes to present the ultimate industrial design and product exhibition experience, so you use subtraction on space design to remove all jump shapes, retain only the feeling of the material and space blocks, so that the product can be highlighted and displayed to the greatest extent.

Thanks to E Studio for sharing gooood

DJI DJI DJI Innovation , committed to becoming a technology company that continues to promote human progress and reshape people's production and lifestyle through technological innovation. E Studio and DJI have maintained a close cooperative relationship, and have continued to cooperate in technology retail practices for three years, and have continuously developed spaces and scenarios to meet new consumer needs.

This case DJIHASSELBLAD concept store is a brand new store SI, aiming to perfectly integrate the image experience space, experience DJI and Hasselblad image products up close, experience master's works, and appreciate the beauty of craftsmanship and technology.

Shanghai's first concept flagship store is located in the bustling Xintiandi Commercial Street. The entire building retains the facade of Shanghai's modern logo Shikumen . The interior responds to the historical district with a minimalist technological image, a dialogue between "past" and "future". The difficulty in developing the image of SI in

DJIHASSELBLAD concept store SI is finding a balance point among two brand attributes: "DJI Innovation that represents the future" and " Hasselblad Camera , which represents the eternal and classical", which integrates and distinguishes brands in the same retail scenario.

Nowadays, in the market and business atmosphere where flowers bloom and compete for beauty, what image can represent DJI and Hasselblad? Only DJI and Hasselblad’s products can represent the brand itself. E Studio hopes to present the ultimate industrial design and product exhibition experience, so it uses subtraction in space design to remove all jumpy shapes, retain only the material and space blocks, so that the product can be highlighted and displayed to the greatest extent. The previous layer of

space layout sets the DJI product experience area, and the second layer sets the HASSELBLAD image gallery and Workshop.