Keywords: WhatsApp Marketing, Automated Marketing
As shown in the previous article, WhatsApp is currently a very widely used messaging application in the world. It is a key communication medium for companies that want to establish and maintain long-term relationships with customers.
In recent years, WhatsApp has become a real marketing tool because it provides many advantages in customer-business interactions . Many users now want to be able to communicate with companies through WhatsApp so they can request information about products or services faster and more conveniently, seek help or make an appointment.
In order to receive or send large amounts of messages from WhatsApp, automatically talk to customers, etc., the official launch of WhatsApp Business API, which allows you to connect your WhatsApp number to external platforms, such as SaleSmartly, in order to effectively manage and organize WhatsApp conversations. https://www.salesmartly.com/?source=tth-zd930
How to use WhatsApp for automated marketing
Using WhatsApp to increase company sales may be a very effective strategy, but to do this, you need to have the right tools, such as SaleSmartly, an independent tool for Chinese overseas customers. It includes four major modules: online chat, customer service center, marketing automation , and marketing data insight. It connects visitor consultation, new customer subscription, online sales, and secondary marketing to comprehensively improve conversion rate.
When marketing through WhatsApp, your marketing team needs to know how to interact with customers in an instant, understanding way and keep communication simple and clear so they can maximize lead conversions.
The first way to automate WhatsApp marketing is to create fast responses in , , which means saving preset responses in just a few clicks, saving marketing team time.
Another solution might be to develop a chatbot that can display a product catalog, ask customers about their intentions, help when choosing a product, and even enable instant checkout.
Below we learn more about the various solutions to automate WhatsApp.
What is the Quick Reply for WhatsApp
WhatsApp Business allows you to create quick response templates that enable your business to speed up responses to common events that occur during user interaction.
To activate them, just follow these steps:
1) Open WhatsApp Business application and click on more options - Task Tools - Quick Reply.
2) Click Add.
3) Click the message to create the message you want.
4) Click the keyboard shortcut to quickly connect to set quick response.
5) Click Save.
Note: Web or desktop quick response does not support media files.
You can then set up the predefined replies to send to the user by typing "/" or clicking Attach - Quick Reply. One prompt is that correctly specifies company data , such as address and business hours, as these will be automatically included in the quick answer. Auto-reply on
WhatsApp: How do they work?
automatic reply includes messages automatically sent to the user in two basic situations:
a) with welcome message during the first interaction;
b) If the operator is not present, the leave message is displayed.
welcome message contains the initial message sent to the user immediately after the user communicates with the company. They can be activated through the WhatsApp Business application as follows:
1) Click More Options Activity Tools - Welcome Message.
2) Enable sending welcome messages.
3) Click Welcome Message to edit your Welcome Message, and then click OK.
4) Click the recipient and select one of the following options: All, Everyone who is not in the address book, Everyone except the person you choose, or just send to the selected contact.
8) Click Save.
On the other hand, the Leave Message feature allows you to send automatic messages when offline, here is how to enable them in the WhatsApp Business application:
1) Click on more options Activity Tool Leave Messages.
2) Enable sending messages.
3) Under Leave Message, click Message to edit, and then click OK.
3) Click Time to set your departure information. Choose from the following options: Always Send, Custom Time, Beyond Working Hours (This option is only available if you set up working hours in your business profile)
4) Click the recipient to specify who should receive the departure message. Choose from the following options: Everyone Send to everyone, everyone not in the address book, everyone except the client you selected, or just send to the selected client
5) Click Save.
Note: Your device must have a valid Internet connection to send messages.
Create a bot for WhatsApp
To develop a chatbot on WhatsApp, your company needs to utilize the WhatsApp Business API and rely on external platforms so that you can create a bot that can manage chatting with users.
has many platforms for this type of automation, such as SaleSmartly. Simply grant them permission to request the WhatsApp Business API and connect your WhatsApp number to start creating a chatbot.
In this way, the marketing or support process of on WhatsApp can be automatically performed through a chatbot, which directs the conversation to the expected results in a completely autonomous form. One of the main benefits of chatbots on WhatsApp is the ability to communicate with the customer base in in time and asynchronously, that is, at the most convenient time for customers.
chatbots can contact customers and provide a personalized experience for each interaction through data collection.
However, the chatbot lacks empathy and is difficult to implement due to the complexity that may occur during sales or support requests. Therefore, a new alternative needs to be found that can combine chatbot automation with human intervention.
Use SaleSmartly Automated Marketing
If your business wants to automate WhatsApp in a professional and structured way, you can start aggregation to manage messages from your various channels through SaleSmartly, such as INS, WhatsApp, LINE, etc. With SaleSmartly, you will be able to automatically assign new chats to different customer service providers, whether they come from different messaging channels or not. At the same time, you can configure chatbots to reduce cost gains for your marketing business and improve customer conversion rates. This will enable your business to automate marketing while maintaining personal connections with customers or prospects.
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