Recently, there have been waves of 1688 grass plantings on social media such as B station, Weibo, and Xiaohongshu: on Xiaohongshu alone, the number of grass plantings on 1688 has increased from 280,000 to 1.79 million in 9 months; the popularity of this "grandfather-level" app by Alibaba has become a phenomenon-level event in the e-commerce industry.
Why do young people like 1688
1. Good quality and cheap price
The current economic situation is not optimistic because the impact of the epidemic has led to a national economic decline. For young people who have just entered society, their overall income has declined due to changes in the external environment, and gradually many people realize that life still needs to be "fresh". So young people who pursue cost-effectiveness turned their attention to 1688.
2. There are many types of products
1688 Unlike other factory platforms, their platform itself is the future Taobao Tmall delivery source. The types of products on the platform are also very rich, and young people have more choices.
1688 relies on what to do to become popular
1. Alibaba strongly supports
Alibaba re-divides the positioning of 1688, and shifts from the b-end to the C-end. In the past, 1688 was a big business in the B-end business. Because there were restrictions on the wholesale quantity of items purchased, consumers on the C-end had not had much contact with 1688. Now, Alibaba has introduced many policies in order to promote 1688 to the C-end, such as: you can use wholesale prices to buy a product, which lowers the threshold for consumers to shop in 1688.
2. Small and medium-sized merchants are fully invested in
Just this year, many operation teams dedicated to supporting merchants have been opened within 1688. The team provides merchants with corresponding services, overall operations, etc., and the team members are also expanding. The 1688 platform has also begun to make policy preferences for small and medium-sized merchants, providing support and subsidy policies to further deepen the relationship between the platform and merchants.
The future e-commerce model may be the form of 1688
Xiaolai believes that the 1688 industrial belt factory may be the overall model of future e-commerce.
First of all, major giants have entered the industrial belt factories.
The e-commerce environment continues to change, the growth rate of B-side business has slowed down significantly, JD and Pinduoduo have also significantly increased its overall layout in the industrial belt factories. The reason is also very simple. Industrial belts are the most critical link in China's manufacturing. By connecting upstream manufacturers, they make full preparations for downstream sales. Industrial belts bring more cost-effective products to their own platform, which can effectively control the overall cost of goods, control the operation of the platform, and compete for more e-commerce market share.
Secondly, develop new users and find new growth points.
traffic dividend slows down, and the high customer acquisition cost is a pain point for major e-commerce platforms. E-commerce platforms need to find new ways, new growth points, and new product models to attract more new users to enter the platform to purchase, and developing industrial belts is the best way. E-commerce platforms provide low-priced goods for consumers to purchase through factories, and at the same time, the quality and safety of goods are also guaranteed accordingly, which is very helpful for e-commerce platforms to acquire customers and attract traffic.
So do you have any different opinions on the 1688 strong appearance? Welcome to leave a message in the comment area for discussion!
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