article | Huashang Taoluo That day Su
In recent days, the hottest topic in the machine circle is the newly released iPhone 14. Not only are billions of Apple fans looking forward to ordering crazily, but various controversies surrounding this new phone have also emerged.
On the morning of the 20th, economist Ren Zeping bombarded Apple on his Weibo account, saying:
"iPhone 14 may be a sign of the popularity of the Apple Empire. Since the death of , a company that has no more innovation and enterprising spirit has begun to reap the old capital. No wonder Buffett , which has never bought growth stocks, does not like innovation, and only likes monopolies (moats). Now, let's simply launch pseudo-innovation such as "Lingdong Island" to fool consumers. It is estimated that the subsequent innovation may be a colored mobile phone case."
Note: The picture comes from Ren Zeping's Weibo account screenshot
Not only that, Ren Zeping also cited the example of Huawei . He said that the performance of Huawei's high-end flagship phones before was "a few streets away from Apple" until the United States used hegemony to curb Huawei's rise.
Since the release of iPhone 14, there are far more than Ren Zeping who is critical of Apple's new phones. Regarding the "Lingdong Island" of Apple's new phone, Luo Yonghao, who once praised the design of Apple, also said in his live broadcast room: "(Lingdong Island) is actually very ugly... I feel sad for this brand."
Of course, the ones who feel sad for iPhone 14 the most should be dealers and scalpers.
Application and purchase will be launched on September 9th and will be officially released on September 16th. At that time, it was difficult to find online, and there was a long queue when choosing a job in offline stores.
The main force in the rush to buy is of course scalpers. Some of them have already contacted good stores to purchase at a higher price, and then plan to sell at double the profit.
According to the supply information in some regions, on the morning of the 16th, the price of a spot iPhone 14 Pro Max can be sold for more than 17,000 yuan, which is nearly twice the price of the official website. Other models can also be sold at a premium of 1,000 to 4,000 yuan.
However, in just half a day, the price of this new phone plummeted. Starting from the afternoon of the 16th, the price of iPhone 14 series mobile phones has fallen all the way, even lower than the official website's release price.
Handl3 dealers revealed that because iPhone 14 is now priced at one day, they don’t even dare to get spot stock. Customers make reservations first and then go to the next-level dealer to get the goods. The reason is also very simple: I am afraid that the price will continue to fall and it will be smashed into my hands.
If the first-level dealers still have a backer to support them, then the scalper, as the "retail investors" of the middlemen, was cut off and became the biggest "leek".
From the 16th, the channel price of iPhone 14 is like a roller coaster at a high point all the way down.
On second-hand websites, the price of a new phone with a price of 5999 has dropped to 5500 yuan. The iPhone 14 Pro Max, which has been priced to double, has also continued to fall in some areas. The latest channel price of 128G is 8,199 yuan; in Huaqiangbei, Shenzhen, the price of 256G has also fallen below 10,000 yuan.
For scalpers, the more they buy, the more they lose. If several new phones were not in time to re-sell that day, the losses would be almost over 10,000.
Unexpectedly, the "cold" of the mobile phone industry mentioned by Ren Zhengfei was first transmitted to the scalpers.
From the product itself, the price of iPhone 14 plunged and fell below the issue price for many reasons.
First is the problem of Apple itself. The financial situation has been tight recently and it needs to significantly recover funds. Moreover, Apple is very pessimistic about the market estimate and has not adopted the "hunger marketing" strategy as usual. The first batch of stocks was as high as 100 million units.
A large amount of spot stock was invested in the market, causing oversupply and the prices of new machines plummeted sharply.
On the other hand, compared with previous generation products, the iPhone 14 does not have any highlights.There has been no obvious upgrade in main cameras, chips, charging, etc., and the actual effect of "Lingdong Island" is not satisfactory. Compared with the reduced price iPhone 13, there are not many cost-effective advantages.
Hidden Some people joked on the Internet that iPhone 14 is just a few colors for iPhone 13.
Note: Screenshot of iPhone official website
Recalling the shock that it brought to the whole world during the iPhone 4 press conference.
The current new iPhone release is not as aggressive as in the Jobs era: "Only those who are so crazy that they think they can change the world can truly change the world" 's enterprising spirit. On the contrary, it is a bit like everyone else.
The Nokia , Motorola , and Blackberry were also very popular. The products had a wide range of users, but they were eventually eliminated due to the arrival of the smartphone era.
For technology companies, no one can always dominate. If you want to survive for a long time, you must rely on innovation-driven and dare to self-revolutionize .
If a company that takes innovation as its core value abandons innovation, what else can be left?
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