Another technology company may be selling food and beverages.
Day Eye Check shows that recently, iFlytek (002230. SZ) has applied for multiple "iFlytek Selection" trademarks, and the international classification of these trademarks includes beer and beverages, convenience foods and wines.
After launching "Oriental Selection" on New Oriental and testing live streaming for live streaming, will iFlytek become the next technology company selling food, wine, beverage, fast-moving consumer goods?
iFlytek Data picture
Artificial intelligence Company registered food, wine and beverage trademark
iFlytek was established in 1999. It is an intelligent voice and artificial intelligence enterprise, engaged in core technologies such as intelligent voice, natural language understanding, computer vision , and its representative products include smart hardware such as recorder, learning machine , and its business includes smart education , smart medical care, smart cities and other sectors.
day eye check shows that iFlytek has applied for multiple "iFlytek selection" trademarks since September 13. The international classification of these trademarks includes beer and beverages, convenience foods, wine, etc. Currently, the trademark status is being applied for.
iFlytek Securities Department responded to the situation on the Red Star Capital Bureau, saying that it is not very clear about the situation at present, because the company that registers a trademark is iFlytek's ecological enterprise - iFlytek Selection (Huangshan) Technology Co., Ltd., and trademark registration is a common means for enterprises to protect intellectual property rights.
day eye check shows that iFlytek Selection (Huangshan) Technology Co., Ltd. was established in 2015 and was once named Huangshan Aitu International Travel Agency Co., Ltd., which was 100% owned by Huangshan iFlytek Technology Co., Ltd. in 2022. At the same time, its business scope has also changed from domestic and inbound tourism business to food sales, alcohol management, crop seed management, etc. iFlytek Selection (Huangshan) Technology Co., Ltd. is a 100% controlled subsidiary of iFlytek Multilayer.
Is iFLYTEK selling goods if it increases revenue but not profits?
According to iFlytek's first half of 2022 performance report, its revenue during the period was 8.023 billion yuan, a year-on-year increase of 26.97%; its net profit attributable to shareholders was 278 million yuan, a year-on-year decrease of 33.57%. Regarding the situation of increasing revenue but not increasing profit in the first half of the year, iFLYTEK explained that it was mainly due to the company's shares such as Sanren (605168.SH) and Cambrian (688256.SH) due to fluctuations in stock prices, the amount of income of decreased by 273 million yuan compared with the same period last year.
But specifically looking at each business line, during the reporting period, the gross profit margins of iFlytek education products and services, information engineering and operator-related businesses all fell by 2-4 percentage points.
IFLYTEK, whose profits have declined, is now registering a food and beverage trademark to sell goods?
A technology industry practitioner told Red Star Capital Bureau that judging from the current business structure of iFlytek, it is unlikely to adopt a sales model like Oriental's selection of live broadcast rooms, because New Oriental's cross-border originated from the disappearance of the company's main business online education industry; and iFlytek's artificial intelligence business volume has accumulated for a long time, and it is more likely to adopt a model similar to LeTV's trial live broadcast, mainly selling iFlytek's brand of products, with the main purpose of selling inventory.
The practitioner also said that in addition to having official stores on Taobao and JD channels, iFLYTEK also maintains daily live broadcasts. Moreover, iFlytek has already built its own iFlytek Mall website to sell a full range of products. He added that the cost of registered trademarks is very low for the company and is an extremely early preparation. Moreover, the registered trademark is still being applied for, and it is still early to sell goods or sell goods.
Red Star News Reporter Yu Yao
Column Editor: Gu Wanquan Text editor: Lu Xiaochuan
Source: Author: Red Star News
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