The rapid development of e-commerce has made the O2O model popular. Many companies choose to develop the o2o system to obtain more profits for enterprises. So the O2O mall system improves the user experience and becomes more popular? The following are the popular features of the
O2O mall system?
1. O2o e-commerce system diversified business model
The O2O mall system is combined with online and offline, and it is not just used for sales. Online can promote the O2O e-commerce system with the help of the advantages of media and the Internet to attract consumers. Offline can explore more value-added businesses to ensure consumers have a better user experience, so as to have a stable consumer target offline in the o2o e-commerce system.
2. The o2o system platform focuses on offline service quality
The current Internet era of products is extremely homogenized , and the O2O e-commerce system platform has an additional offline physical store than traditional e-commerce platforms, which can provide consumers with more and more appropriate services. For consumers, offline store shopping or experience services at close range is a good way to shop. Consumers can go to physical stores to experience products on the spot, which is more authentic than the online O2O e-commerce system platform.
3. The o2o e-commerce platform can also experience the real shopping feeling online
Because the O2O e-commerce platform is a combination of offline and online, offline physical stores provide a certain degree of authenticity. Online O2O e-commerce platforms need to be bound to real offline stores. While ensuring authenticity, they also eliminate the reputation crisis of consumers, making it easier for users to build a sense of trust in the O2O e-commerce platform. What are the key points of improving user experience in
O2O mall system?
1. The shopping scene experience of the mobile terminal of the o2o mall platform
Because of the popularity of mobile Internet devices, it is very convenient to shop through mobile devices. For users of the O2O e-commerce platform, improving the application functions of mobile shopping can make the shopping experience better. At the same time, the shopping process of physical stores also needs to be improved.
2. Product prices and shipping costs of the o2o mall website
Customers hope that the prices of physical stores and O2O e-commerce platforms are unified and transparent. The O2O e-commerce platform has also realized online business and online shopping functions, and has more sales opportunities. Regarding the issue of freight, users prefer the method of receiving goods for free. Of course, some customers are willing to pay a certain price for picking up goods on the same day. The O2O e-commerce platform can set up different modes to meet different user needs.
Extended reading:
What are the driving factors for the explosion in O2O?
1. Under the catalysis of the epidemic, consumers have shifted and migrated online in large scale
For the O2O channel, the epidemic is an important turning point. The repeated rampant COVID-19 epidemic has accelerated the transfer of consumer groups.
Offline traffic is gradually migrating online, not that consumers are completely transferred online, but that a large number of people have begun to mix online shopping.
And most of this group of people are young consumer groups. For brand owners, this group is an opportunity for the increase in demand.
2. The customer flow of traditional e-commerce is gradually decreasing, and the dividends are peaking
In communication with some leading fast-moving consumer goods brands, their customer acquisition costs in traditional B2C e-commerce are very high, and the cost of new customers in some leading e-commerce companies is 600 to 700 yuan per position. For traditional fast-moving consumer goods brands, it is already difficult to obtain sales growth in e-commerce.
And in traditional e-commerce, price is the core factor affecting consumer purchases, and user loyalty is extremely low. But for brands, offline is still the basic market. If promotions are frequently conducted on the platform, it will affect the entire price market.
The above is the content about o2o compiled by Yizu Zhihui Javashop for you, which is all for you.If you want to know more about O2O, please follow the "O2O column https://www.javamall.com.cn/xueyuan/o2o/"
Solemn statement: The copyright of this article belongs to the original author. The reprinted article is for the purpose of disseminating more information. If the author information is marked incorrectly, please contact us as soon as possible to modify or delete it. Thank you.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-