's flagship phone is silently increasing its prices, and then "amazing" everyone.
Recently, many netizens said that they can’t change their phones. Originally, you can buy a good flagship model for 3,000 yuan, but now many flagship models are more than 5,000 yuan, and the price is comparable to iPhones and some phones. The type is even tens of thousands.
rises and rises, can you still afford mobile flagship phones?
The recently released Xiaomi 11 Ultra, which starts at 5,999 yuan, refreshes people’s perception of Xiaomi’s “friendly price”. Even the Xiaomi Mi 11 Pro starts at 4,999 yuan, and the Xiaomi MIX FOLD is as high as 9,999 yuan. For sale, the highest version is priced at 12,999 yuan.
Xiaomi mobile phones often cost more than 5,000 yuan, and the price may no longer be “friendly to the people”. Screenshot
In fact, in 2021, many brand flagship models are increasing in price. For example, Huawei's Mate X2, a folding screen mobile phone, starts at 17,999 yuan, and its selling price has risen by 1,000 yuan compared with the previous generation model. The model was even fired up to more than 40,000 yuan.
The vivo S9, which starts at 2999 yuan, has also increased by 200 yuan over the previous generation S7 model; OPPO Find X3 Pro and other models start at 5499 yuan, almost the same price as the new iPhone.
The price of Huawei Mate40 Pro has not fallen since its launch at the end of last year. The long-term price in the market has been upside down, that is, the price of the unopened new machine in various channels is higher than the official price-because it is difficult to grab it from the official channel .
Even some second-hand mobile phones are also bullish. On April 6th, the second-hand e-commerce platform reposted a report showing that the domestic smartphone market showed a clear recovery trend in the first quarter of this year. Due to factors such as chips and supply, the prices of individual popular models fluctuated slightly, and some popular models such as iPhone 11 The price of the model increased slightly.
Netizens said not to buy, but secretly moved their hands
In early March, the shortage of chips spread from the automobile industry to the mobile phone industry, and some mobile phone manufacturers told reporters There is a general shortage of chips." Lu Weibing, President of Xiaomi China, said, "This year, the chip is too short, not a lack, but a very lack." Screenshot
At that time, many netizens predicted that the price of mobile phones might increase.
Recently, many netizens said, "Qualcomm Snapdragon 888 chip flagship machine, you can earn it if you grab it." "_Span2span
Of course, many netizens also said, "It's a big deal not to change your phone." However, netizens say they don't buy it, and they are very honest.
According to major mobile phone manufacturers, OPPO Find X3 series went on sale in 15 seconds, with sales exceeding 100 million yuan; vivo S9 went on sale in 9 seconds, with sales exceeding 100 million yuan; Xiaomi Mi 11 sold in all channels for the first 5 minutes, with sales Breaking 1.5 billion yuan.
Image source: Screenshot from the official website of China Academy of Information and Communications Technology.
According to the latest data from China Academy of Information and Communications Technology, in February 2021, the total domestic mobile phone market shipments were 21.759 million units, a year-on-year increase of 240.9%; from January to February, the total domestic mobile phone market shipments totaled 6187.9 Million, an increase of 127.5% year-on-year.
The price increase may be affected by a variety of factors
According to the reporter's observation, the reasons for the price increase of this wave of flagship models cannot be generalized or affected by multiple factors. Especially affected by the expectation of price increases, many netizens believe that "buy is to make money", which indirectly drives up the price of mobile phones.
The price increase of Xiaomi's flagship model is also related to the change of Xiaomi's strategy. At present, Xiaomi intends to make the whole series high-end. Some netizens may say that this time the Xiaomi flagship model is configured so high, and the price increase is justified. But in fact, among the flagship models of Xiaomi's past generations, there is no shortage of Qualcomm's latest and highest-end chips at the time. However, at that time, the price of Xiaomi mobile phones rarely exceeded 4000 yuan.
This wave of price increases is also related to the global core shortage. At the end of March, after Xiaomi released its 2020 full-year financial report, Xiaomi President Wang Xiang pointed out in a conference call that Xiaomi is facing a relatively large chip supply gap in the fourth quarter of 2020, resulting in a poor match between product launch and supply.
A research report released by Great Wall Securities in late March showed that semiconductor prices have risen in multiple links, and the first quarter results are expected to fulfill the logic of price increases. The tight production capacity of the semiconductor industry chain has continued from the second half of 2020 to the present. In the first quarter of 2021, multi-link prices have officially increased on a large scale, and enterprises in all links such as foundry, packaging, materials, storage, and power are expected to benefit fully.
In addition, it coincides with the period of rapid transition from 4G to 5G users,The demand for replacement is high. According to the latest data from the Ministry of Industry and Information Technology, as of the end of February, the number of 5G mobile phone terminals connected by the three basic telecommunications companies reached 260 million, a net increase of 61.3 million from the end of the previous year, accounting for 16.3% of mobile phone users.
"China Mobile 2021 Terminal Product Strategy White Paper" predicts that mobile phone sales in the Chinese market will exceed 350 million in 2021, of which 5G mobile phones are expected to exceed 280 million. Therefore, many mobile phone manufacturers are not worried about sales if they increase prices.
Source: China News Network
Editor in charge: Wang Zimo
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